Inbound Lead Generation: Strategy & Best Practices

According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements.

  • A 13 % advantage when defining and executing programs on the ground
  • A 17 % improvement when working with customer and prospect requests
  • A 12 % benefit in managing pipeline leads

Furthermore, the current reality of companies knew important changes, the consumers are more educated, and before making a decision of purchase, they make many searches. According to DemandGen Report:

  • 78% start the buying process with a web search
  • 50% turn to social media and peer reviews
To have more information about the best practices of generations of inbound leads,  I strongly advise you to download this eBook: generate inbound leads, strategy and best practices.


Sébastien’s passion for entrepreneurship led him to launch Solutions Metrix, a firm that specializes in Customer Relationship Management (CRM) software. As of 2008, Solutions Metrix manages hundreds of CRMs in eastern Canada and continues to offer CRM services to numerous Fortune 500 companies. Sébastien maintains a strong growth trend for Solutions Metrix by leading the mission to help Canadian companies be more competitive in data management for sales and marketing.
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