Today’s buyer has virtually unlimited access to information. They have the power to find and discover products at their convenience and direct their own paths to purchase. Buyers mainly do this online, which means that your website has become your most valuable marketing asset. The better you know your customer, the better you can shape […]
Like most of the companies, small or big, you have started to think about your lead conversion process, with a precise strategy including goals, as well as some content and actions to be taken. Furthermore, did you think about including the landing pages as a part of this process? The purpose of this article is […]
Over the course of the last few weeks, Pokémon Go™ has been all the rage and has smashed all previously held records of application downloads. Contrary to public perception, the popularity of the application was not only limited to teenagers; but has transcended all age categories. Divergent to the great majority of digital applications, Pokémon […]
