It’s not always easy to find the way within the wide range of software, between the different approaches and applications of client information systems. In this article we will clarify the nature and the utility of these two main families of software in order differentiate CRM and marketing automation. The Importance of a CRM […]
Why the CRM is vital for your customer relationship management? A CRM solution is a database that centralize, secure and manage the customer relationship related data. This type of software will help you to structure your activity and increase significantly its performance. As a sales or marketing manager, you most probably already know a […]
The importance of a CRM system To wonder if having, or not, a CRM system is now almost being an obsolete topic considering the number of assets of having one. In order to increase your chances of success during your project, you better start thinking about “how” : your implementation strategy. However, if you aren’t […]
The Importance of Client Segmentation Segmentation is about classifying clients according to a precise list of objective criteria. Marketing segmentation helps you to allocate clients in different boxes instead of just one. To each of these segments, the marketer links particular features in order to better understand the different type of customers, this way adjusting […]
What is a Dashboard? Figures are vital to secure the implementation of any project. They have many virtues: they allow you to anticipate, to pilot, or if needed, to change tack along the way while managing your business. As a company leader, you must have a clear vision of the way awaiting for you […]
Whatever your business is, your priority is to find new ways to increase your turnover. But many companies focus on new customers without efficiently taking care about existing ones even if it’s less expensive. Why are we focusing more about getting new customers? Ironically, the tendency is going toward an increase of investments for generating […]
Social medias : how important it is to use them as communication tools Nowadays, the entrepreneur that created its start-up can use a major asset: to be known quickly and widely through social medias. Some young companies have built their communication and identity around it, with success. LinkedIn, Facebook, Pinterest, Twitter… social medias aren’t a […]
A CRM solution is a database that support centralizing, securing and managing your customer related data. This type of software will help you to structure your business and to increase significantly your performance. As a marketer, you are most probably familiar with a CRM software. If not, you don’t have to worry because we will […]
Since the 70’s, customer satisfaction is the core of all marketing strategies. Related to the quality or the value of the product, it has long been considered as an automatic factor of customer’s loyalty, with the idea that a happy customer is a captive customer. This is obviously not accurate anymore in a current context […]
