The concept of customer relationship management (CRM) is not new. For years, organizations of all types have been deploying some type of software designed to better capture customer and prospect data, streamline business processes, and provide greater visibility into the business. However, many CRM products and implementations lack critical components needed to succeed in today’s […]
Whatever your business is, your priority is to find new ways to increase your turnover. But many companies focus on new customers without efficiently taking care about existing ones even if it’s less expensive. Why are we focusing more about getting new customers? Ironically, the tendency is going toward an increase of investments for generating […]
With the end of 2016, I selected for you the best ebooks to start off the year on the right foot. The ebooks contain some of the best practices of customer relationship management and lead generation, to give you a head start before the New Year, and include: – Most Common Objections to Adopt a […]
IT has revolutionised online marketing since ever. The great range of devices (smartphone, tablet, laptop, desktop) the customers can use keeps on creating new development opportunities. Personalised and conceptualising a relationship according to specific needs is the common goal and the main challenge of “digital marketing”. Each time a technology reaches its maturity level, joint […]
You are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is critical […]
CRM or Customer Relationship Management is a database system that mainly allows businesses to manage its customers. It was introduced in the year 2000 but was not immediately adopted since most of them saw it as a mere customer recording system. They also felt it was quite expensive to them. Later on it won the […]
