Inbound Lead Generation: Strategy & Best Practices
According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements.
- A 13 % advantage when defining and executing programs on the ground
- A 17 % improvement when working with customer and prospect requests
- A 12 % benefit in managing pipeline leads
Furthermore, the current reality of companies knew important changes, the consumers are more educated, and before making a decision of purchase, they make many searches. According to DemandGen Report:
- 78% start the buying process with a web search
- 50% turn to social media and peer reviews
Do you miss solution explorer?
Are you a Dynamics/PowerApps consultant? Are you using the new maker portal (make.powerapps.com)? And by using the new maker experience for solutions do you miss the Object Explorer? Those good days when you had just one window and you were able to navigate through all objects, entities, web resources etc, well let me tell you […]Read more
How to Categorize Your Clients With CRM
egmentation is about classifying clients according to a precise list of objective criteria. Marketing segmentation helps you to allocate clients in different boxes instead of just one.Read more
CRM Solutions: Our Comparative Guide
Why the CRM is vital for your customer relationship management? A CRM solution is a database that centralizes, secure and manage the customer relationship-related data. This type of software will help you to structure your activity and increase significantly its performance. As a sales or marketing manager, you most probably already know a CRM software. […]Read more