The Advantages of an Open Source CRM Platform, Explained

Did you know that using CRM software can help boost your business productivity by 34% and sales by 29%? Furthermore, your forecast accuracy rate will also increase by 42%!
Businesses of all sizes are using CRM software to grow their business, so why shouldn’t you? Customer relationship management or CRM software is your solution to obtain loyal customers. 
New to the CRM system? Then you're at the right place. Read on to learn about CRM, an open source CRM platform, and more!

What are CRM and Open Source CRM?

CRM or Customer Relationship Management is a strategy sustained with a technological solution. It helps entrepreneurs manage customer interactions. Using CRM, business owners can gather customer information in one place.

With this, you can pull a variety of information from different sources or channels. This will give you a 360 perspective of your customer, their needs, and such. As a result, you'll learn information about your customers that you can use to please your customers.

An Open Source CRM is a type of CRM that allows you to gain the benefits of CRM without license restrictions. This means you can use CRM for your business without the need to buy extra licenses, thus no extra costs. An Open Source CRM allows you to run CRM on every desk related to customer support or strategy planning without the need to pay extra license costs.

Benefits of Using Open Source CRM for Your Business

The array of benefits that CRM offers made 46% of sales teams use CRM systems. CRM systems help business owners to track, manage and analyze customer and business information.

Such advantages, when correctly used, can help drive business growth. Here are a few benefits when using an open source CRM platform:

Open Source CRM is Cost-Effective and Contract-Free

The best thing about open source software is that it's free compared to commercial CRM that need license payment. You'll also save money, as you won't have to pay for hardware costs, as the installation is free.

Most commercial CRM requires a contract before you get to use their system. Meanwhile, an Open Source CRM does not need a contract. If you're no longer satisfied with the product, you can opt to stop.

It's Customizable and has Available Support Community

You can also manage the CRM software with great ease. You won't have to keep an eye on everything it's installed with, as there are no license issues to be wary of.

Another benefit of open source CRM is that it's customizable. You'll be able to fit the software with every industry you might need it for. You can also alter the source code of open source CRM and input features that best fit your business needs.

If you're looking for help or advice, open-source CRM has blooming communities of professional programmers. You can reach out to them, and they'll provide support and improve your software.

Open source code allows you to view all code base along. You'll also get access to discussions of community members on fixing bugs and improving functionality. Further, for open-source CRMs, there is a lessened risk for unexpected issues.

Open source CRMs undergo a thorough review from professional community members. Thus, you can be sure that it's more secure. Further, it has a smaller user base, so it does not appeal to hack and virus attacks.

The Best Open Source CRM Platform: SuiteCRM

Are you ready to reap the benefits of Open Source CRM? Don't know which to pick among the array of CRM platforms?

SuiteCRM is one of the best open source CRM platforms to use as it's an easy-to-use tool. It allows you to get a 360-degree perspective view of your business and customers.

Features and Benefits your Business Gain from SuiteCRM

SuiteCRM has sales automation modules that can boost your sales. SuiteCRM models allow you to increase conversion rates. It also enables you to send personalized quotes or messages to your customers. This will help you establish a relationship with your customers.

You can contact them for reviews about your product and services, which you can use to know what to improve in your product or services. As a result, customers will want to keep using your product or services. Thus, you'll gain more profit points and increase business growth.

It also has an automated marketing task and content that you can use to improve your brand awareness. The best thing about SuiteCRM is that it allows users to create real-time data reports.

Such reports will help you discover key information about your business. With them, you'll be able to create a better marketing strategy. You'll also be able to track any business data you need within one display. 

It also comes with automatic key actions, which help reduce admin tasks from your employees. Above all, SuiteCRM comes with Case Management modules & self-service portals. This helps users manage customer issues.

Users can track and manage customer correspondence. This can help you understand the problems your customers may face, which allows you to come up with a more efficient solution.

Other benefits of SuiteCRM includes:

  • Update on customer information
  • You'll know the trending need of customers
  • No more repeated manual tasks
  • It saves your team time
  • Allows you to focus on important tasks
  • You'll be able to look through customer information history

For small businesses in need of a boost, SuiteCRM can be a great help.

Get Professional CRM Support from Solutions Metrix

SuiteCRM is an open-source CRM that's both time-saving and cost-effective. Getting one will influence your business growth, especially for those start-up businesses.

If you're looking for a highly adaptable and customizable CRM tool, then SuiteCRM is a must. Start using SuiteCRM and watch as business productivity rises as you get a bird's eye view of your customer and business.

Don't know where to start? SolunsMetrix is here for you! Contact us today, and let us know how we can help you with your CRM.