{"id":33179,"date":"2024-11-27T15:45:00","date_gmt":"2024-11-27T20:45:00","guid":{"rendered":"https:\/\/solutionsmetrix.com\/crm-strategie\/marketing\/"},"modified":"2024-05-06T12:20:18","modified_gmt":"2024-05-06T16:20:18","slug":"marketing","status":"publish","type":"page","link":"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t
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MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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STRAT\u00c9GIES DU CRM<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La maturation des prospects\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il ne fait aucun doute que la gestion de la relation client peut faire une \u00e9norme diff\u00e9rence pour votre entreprise. La gestion des prospects est le moteur du service \u00e0 la client\u00e8le et vise \u00e0 \u00e9tablir des relations commerciales \u00e0 long terme avec vos clients, bien avant ou apr\u00e8s que votre \u00e9quipe de vente ait interagi avec eux. \u00c9tablissez et entretenez des relations de confiance gr\u00e2ce \u00e0 des efforts de marketing coh\u00e9rents et personnalis\u00e9s afin de transformer des prospects prometteurs en clients fid\u00e8les.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Microsoft\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Automatisation du marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’automatisation du marketing est aujourd’hui indispensable. Un CRM vous permettra de cr\u00e9er des flux de travail bas\u00e9s sur les comportements de vos clients. Si quelqu’un visite votre site web, s’inscrit \u00e0 un webinaire ou ach\u00e8te un produit, il peut automatiquement entrer dans une s\u00e9quence qui l’incitera \u00e0 entreprendre l’action que vous souhaitez. Par exemple, vous pouvez envoyer une r\u00e9duction accompagn\u00e9e d’un appel \u00e0 l’action \u00e0 une liste de personnes qui ont abandonn\u00e9 leur panier au cours de la semaine \u00e9coul\u00e9e, en esp\u00e9rant qu’elles reviendront et ach\u00e8veront la transaction.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rapports sur les donn\u00e9es\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Appuyez-vous sur des indicateurs qui comptent pour votre organisation. Recevez automatiquement des rapports sur des sujets tels que les prospects qualifi\u00e9s, le nombre de commentaires, le nombre de fois que votre contenu a \u00e9t\u00e9 partag\u00e9, le co\u00fbt d’acquisition des clients, le temps pass\u00e9 sur le site, qui peuvent tous \u00eatre personnalis\u00e9s en fonction de vos besoins.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Customer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Personalisation\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Personnalisation et segmentation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La personnalisation et la segmentation sont peut-\u00eatre les avantages ultimes d’un syst\u00e8me de gestion de la relation client. Offrir le bon produit \u00e0 la bonne personne et cibler les besoins exacts de vos clients sont les deux principaux points cl\u00e9s d’un retour sur investissement positif. L’envoi en masse d’e-mails r\u00e9p\u00e9t\u00e9s \u00e0 votre public n’est pas seulement inefficace en termes de temps et de ressources ; il conduit \u00e9galement vos clients \u00e0 se d\u00e9sint\u00e9resser de votre entreprise. Par cons\u00e9quent, une plateforme CRM permettra \u00e0 votre \u00e9quipe marketing de mener des campagnes aupr\u00e8s d’un public qui partage les m\u00eames int\u00e9r\u00eats, la m\u00eame g\u00e9ographie, les m\u00eames pr\u00e9f\u00e9rences linguistiques et les m\u00eames comportements, ce qui vous assurera le meilleur retour sur investissement.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Emailing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les syst\u00e8mes CRM vous encouragent \u00e0 utiliser des noms sp\u00e9cifiques pour contacter vos clients actuels et futurs. Vous les inspirerez en comprenant dans quel secteur d’activit\u00e9 ils travaillent. De plus, le fait de savoir si vous vous adressez \u00e0 un homme ou \u00e0 une femme, \u00e0 un vendeur moyen ou \u00e0 un grand patron vous aidera grandement \u00e0 personnaliser la qualit\u00e9 de vos communications et \u00e0 susciter l’int\u00e9r\u00eat. L’\u00e9poque des strat\u00e9gies de marketing de d\u00e9tail (ou de masse) est r\u00e9volue. Le CRM vous aide \u00e0 adapter vos communications en fonction des informations sp\u00e9cifiques de vos clients et de votre public. Vous pouvez \u00e9galement utiliser les tests A\/B pour mieux conna\u00eetre votre public et la meilleure fa\u00e7on de communiquer avec lui.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Designing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Formulaires et pages de destination\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec la plupart des outils de marketing CRM, vous pouvez facilement concevoir des pages d’atterrissage pour stimuler vos prospects. Ces pages d’atterrissage sont tr\u00e8s efficaces pour convertir les prospects et s’assurer que vos clients r\u00e9pondent aux actions que vous attendez d’eux. Une fois les formulaires remplis sur une page d’atterrissage, les donn\u00e9es sont automatiquement import\u00e9es dans le CRM. Soit un nouveau contact est cr\u00e9\u00e9, soit la page de contact existante du client est mise \u00e0 jour.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\u00c0 LA RECHERCHE D'UNE SOLUTION CRM SUR MESURE ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avez-vous besoin de mettre \u00e0 jour votre logiciel CRM actuel ou de migrer vers un nouveau logiciel ? Ne cherchez pas plus loin que Solutions Metrix. Notre \u00e9quipe d’experts en CRM a plus de dix ans d’exp\u00e9rience dans la fourniture de solutions CRM ind\u00e9pendantes des plates-formes aux principales banques et institutions financi\u00e8res \u00e0 travers les \u00c9tats-Unis et le Canada.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tR\u00c9SERVEZ VOTRE CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Explore CRM strategies for marketing: lead nurturing, automation, data insights, personalized communication, and effective lead conversion.<\/p>\n","protected":false},"author":8,"featured_media":33175,"parent":32999,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"class_list":["post-33179","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions CRM en marketing pour l'efficacit\u00e9 des entreprises<\/title>\n<meta name=\"description\" content=\"Explorez les strat\u00e9gies de CRM pour le marketing : maturation des prospects, automatisation, connaissance des donn\u00e9es, communication personnalis\u00e9e, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solutions CRM en marketing pour l'efficacit\u00e9 des entreprises\" \/>\n<meta property=\"og:description\" content=\"Explorez les strat\u00e9gies de CRM pour le marketing : maturation des prospects, automatisation, connaissance des donn\u00e9es, communication personnalis\u00e9e, etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Metrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolutionsMetrix\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/iStock-1467650523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"759\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/\",\"name\":\"Solutions CRM en marketing pour l'efficacit\u00e9 des entreprises\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/iStock-1467650523.jpg\",\"datePublished\":\"2024-11-27T20:45:00+00:00\",\"description\":\"Explorez les strat\u00e9gies de CRM pour le marketing : maturation des prospects, automatisation, connaissance des donn\u00e9es, communication personnalis\u00e9e, etc.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/strategie-crm\\\/marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/iStock-1467650523.jpg\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/iStock-1467650523.jpg\",\"width\":759,\"height\":461,\"caption\":\"Demand Side Platform for Automated Ad Buying - 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