{"id":32853,"date":"2025-07-19T11:39:41","date_gmt":"2025-07-19T15:39:41","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/one-to-one-personalized-marketing-and-growth-marketing-to-increase-b2b2c-and-e-commerce-sales\/"},"modified":"2024-04-29T23:48:59","modified_gmt":"2024-04-30T03:48:59","slug":"vente-en-detail-naos","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/","title":{"rendered":"Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32853\" class=\"elementor elementor-32853 elementor-29519\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a16c7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a16c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f208b2\" data-id=\"8f208b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c5333c elementor-widget elementor-widget-heading\" data-id=\"7c5333c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 PROPOS DU CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cae2e elementor-widget elementor-widget-text-editor\" data-id=\"81cae2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">NAOS\u00a0est une entreprise internationale op\u00e9rant dans le secteur de la vente au d\u00e9tail de cosm\u00e9tiques\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">et de produits de beaut\u00e9. C\u2019est une entreprise qui a une mission, inspir\u00e9e par une utopie humaniste\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">revendiqu\u00e9e. La soci\u00e9t\u00e9 abrite la c\u00e9l\u00e8bre marque dermatologique Bioderma et la marque\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">professionnelle de luxe\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"SpellingError SCXP158068717 BCX0\">Esthederm<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">, ainsi que la marque ind\u00e9pendante personnalis\u00e9e\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"SpellingError SCXP158068717 BCX0\">Etat<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">\u00a0Pur. Elle est\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">une figure internationale majeure dans le domaine des soins de la peau et est pr\u00e9sente dans plus de\u00a0<\/span><\/span><span class=\"TextRun SCXP158068717 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP158068717 BCX0\">130 pays.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96eeb8d elementor-align-left elementor-widget elementor-widget-button\" data-id=\"96eeb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sf-asset-manager.s3.amazonaws.com\/97382\/329\/530.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenez cette \u00e9tude de cas au format PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8271d32 elementor-widget elementor-widget-heading\" data-id=\"8271d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00c9FIS ET POINTS DOULEURS DES AFFAIRES\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5aafea9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5aafea9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af0a52e\" data-id=\"af0a52e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d486e64 elementor-widget elementor-widget-text-editor\" data-id=\"d486e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">AOS North America est l\u2019entit\u00e9 corporative de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">deux grandes marques : Bioderma et\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Esthederm<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">. La filiale canadienne g\u00e8re le march\u00e9\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">nord-am\u00e9ricain, c\u2019est-\u00e0-dire le Canada et les\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00c9tats-Unis. Chaque march\u00e9 offre ses propres\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">produits, services et exp\u00e9rience client.\u00a0<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">En tant qu\u2019entreprise internationale, il \u00e9tait\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">n\u00e9cessaire de s\u2019aligner sur les directives\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">internationales, tout en restant fid\u00e8le aux\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">besoins nord-am\u00e9ricains.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Il y avait \u00e9galement une forte n\u00e9cessit\u00e9 de se\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">d\u00e9velopper num\u00e9riquement, car le march\u00e9 de la\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">vente au d\u00e9tail et de la beaut\u00e9 est fortement\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">tributaire du commerce \u00e9lectronique et de la\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">vente au d\u00e9tail \u00e9lectronique.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">En 2018, nous avons commenc\u00e9 le projet de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">transformation num\u00e9rique et de marketing de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">croissance avec NAOS, avec le lancement de leur\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">projet Sugar Market.\u00a0<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Avance rapide jusqu\u2019\u00e0 aujourd\u2019hui, avec leur\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">succ\u00e8s croissant, notre collaboration se poursuit\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">avec le lancement de leur projet Salesforce\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">(Marketing Cloud et Sales Cloud).<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-usefontface=\"true\" data-contrast=\"none\">Lorsque nous avons lanc\u00e9 le projet, l\u2019objectif\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">principal \u00e9tait de d\u00e9velopper leurs donn\u00e9es de\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">premi\u00e8re main, \u00e9tant donn\u00e9 que toutes les\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">donn\u00e9es relatives aux clients \u00e9taient d\u00e9tenues\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">par leurs partenaires d\u00e9taillants et qu\u2019ils ne\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">pouvaient pas parler directement \u00e0 leurs\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">clients.\u00a0<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-usefontface=\"true\" data-contrast=\"none\">Au fur et \u00e0 mesure que leur base de donn\u00e9es\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">s\u2019est d\u00e9velopp\u00e9e, nous avons \u00e9galement\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">constat\u00e9 la n\u00e9cessit\u00e9 d\u2019accro\u00eetre leur\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">communication et leur engagement.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-usefontface=\"true\" data-contrast=\"none\">Nous avons \u00e9galement mis en \u00e9vidence la\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">n\u00e9cessit\u00e9 de cr\u00e9er des processus internes, afin\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">de rationaliser les activit\u00e9s, de gagner du temps\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">et de mieux communiquer avec leurs clients.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.15,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}\"><span data-usefontface=\"true\" data-contrast=\"none\">Comme beaucoup de leurs syst\u00e8mes n\u2019\u00e9taient\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">pas int\u00e9gr\u00e9s, il \u00e9tait impossible d\u2019avoir une vue\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">d\u2019ensemble de leurs clients, de leurs int\u00e9r\u00eats et\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">de leurs pr\u00e9f\u00e9rences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d82eeb elementor-widget elementor-widget-heading\" data-id=\"2d82eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e70550 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4e70550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acquisition de prospects : gr\u00e2ce \u00e0 plusieurs types d'initiatives d'acquisition pertinentes pour leur march\u00e9, nous avons pu g\u00e9n\u00e9rer de nouveaux prospects et d\u00e9velopper leur base de donn\u00e9es, augmentant ainsi leurs flux de revenus potentiels.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> D\u00e9veloppement de la client\u00e8le : nous avons automatis\u00e9 les principales activit\u00e9s d'envoi d'e-mails afin de d\u00e9velopper la client\u00e8le existante gr\u00e2ce \u00e0 des communications opportunes, standardis\u00e9es et personnalis\u00e9es.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Marketing de croissance : nous avons con\u00e7u et r\u00e9alis\u00e9 des exp\u00e9riences A\/B pour optimiser et am\u00e9liorer les r\u00e9sultats des param\u00e8tres cl\u00e9s que vous souhaitez pour augmenter l'engagement et l'acquisition.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Outils int\u00e9gr\u00e9s : l'int\u00e9gration de l'analyse du site web et de l'\u00e9coute sociale \u00e0 leur outil de marketing leur a permis de suivre leurs clients \u00e0 travers de multiples points de contact.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Augmentation du r\u00e9approvisionnement et de l'AOV : avec le lancement de leur e-commerce en 2020, nous avons r\u00e9align\u00e9 nos communications en tenant compte du parcours de l'acheteur, afin d'assurer un alignement parfait tout au long des diff\u00e9rentes \u00e9tapes d'achat (sensibilisation, consid\u00e9ration, d\u00e9cision et post-achat).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Limiter le cloisonnement des \u00e9quipes : la croissance de NAOS North America s'est accompagn\u00e9e de celle de ses \u00e9quipes internationales, et il est devenu primordial de s'aligner sur elles afin de cr\u00e9er une coh\u00e9rence entre les march\u00e9s et d'augmenter le retour sur investissement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Agilit\u00e9 dans la croissance : la transformation num\u00e9rique a d\u00e9marr\u00e9 en 2018, avec des objectifs d'acquisition tr\u00e8s sp\u00e9cifiques, et \u00e0 mesure que leur croissance num\u00e9rique se poursuivait, nous avons r\u00e9align\u00e9 et m\u00eame chang\u00e9 de plateforme pour tenir compte de leur croissance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9dbf5 elementor-widget elementor-widget-heading\" data-id=\"cb9dbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14de68 elementor-widget elementor-widget-text-editor\" data-id=\"c14de68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Solutions Metrix a appliqu\u00e9 son expertise et, en \u00e9troite collaboration\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">avec l\u2019\u00e9quipe de NAOS, a assur\u00e9 le succ\u00e8s de cette mise en \u0153uvre de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">l\u2019automatisation du marketing.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Gr\u00e2ce \u00e0 ce projet, NAOS a augment\u00e9 sa base de donn\u00e9es par le biais de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">nombreuses initiatives, ce qui lui a permis de d\u00e9velopper sa\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">communication directe et de mieux comprendre ses consommateurs.\u00a0\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Gr\u00e2ce \u00e0 cette croissance, ils ont pu augmenter la conversion et, en fin\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">de compte, augmenter leurs revenus D2C.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">Au fur et \u00e0 mesure de la croissance de NAOS et de l\u2019\u00e9volution de ses\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">objectifs de marketing, notre m\u00e9thodologie agile nous a permis de\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">r\u00e9aligner notre mise en \u0153uvre et d\u2019apporter la plus grande valeur\u00a0<\/span><span data-scheme-color=\"@262626,,\" data-usefontface=\"true\" data-contrast=\"none\">ajout\u00e9e \u00e0 l\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90713b3 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"90713b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sf-asset-manager.s3.amazonaws.com\/97382\/329\/530.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenez cette \u00e9tude de cas au format PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5ebbe621 e-flex e-con-boxed e-con e-parent\" data-id=\"5ebbe621\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd384c elementor-widget elementor-widget-heading\" data-id=\"bcd384c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfacfdc e-con-full e-flex e-con e-child\" data-id=\"dfacfdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-243fe437 elementor-widget__width-inherit elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"243fe437\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:32462,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33961 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33961 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/iStock-1400248326.jpg\");}<\/style><style id=\"loop-32462\">.elementor-32462 .elementor-element.elementor-element-7aacfa9{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.5;--border-radius:10px 10px 10px 10px;box-shadow:0px 7px 10px 0px rgba(0, 0, 0, 0.33);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-7aacfa9:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7aacfa9::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-32462 .elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/SM_New-Colors-brackground-1.png\");background-position:top right;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow:hover::before{--background-overlay:'';background-color:#241F2F;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover{--overlay-opacity:0.7;}.elementor-32462 .elementor-element.elementor-element-f80cc2d, .elementor-32462 .elementor-element.elementor-element-f80cc2d::before{--overlay-transition:0.7s;}.elementor-32462 .elementor-element.elementor-element-30d2833{--display:flex;--min-height:350px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 0px 10px 10px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-32462 .elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:12px;font-weight:700;text-transform:uppercase;color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-574ec32 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-e7f08d5 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:24px;font-weight:600;line-height:1.2em;color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-e7f08d5 > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-064426d .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:13px;font-weight:600;color:#696969;}.elementor-32462 .elementor-element.elementor-element-064426d > .elementor-widget-container{margin:10px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-press-release h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-case-study h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-testimonial h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33961 post-33961 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study-fr tag-case-study-fr tag-distribution-fr tag-retail-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/ameliorer-lefficacite-operationnelle-et-lexcellence-du-service-a-la-clientele\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/case-study-fr\/\" rel=\"tag\">Case Studies<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Am\u00e9liorer l&#8217;efficacit\u00e9 op\u00e9rationnelle et l&#8217;excellence du service \u00e0 la client\u00e8le<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tD\u00e9couvrez comment Thibert, un distributeur nord-am\u00e9ricain de premier plan, a transform\u00e9 ses flux de travail en utilisant le\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/ameliorer-lefficacite-operationnelle-et-lexcellence-du-service-a-la-clientele\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-32853 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-32853 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-32853 post-32853 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study-fr tag-case-study-fr tag-retail-fr tag-salesforce-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/case-study-fr\/\" rel=\"tag\">Case Studies<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tComment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente au d\u00e9tail gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-32871 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-32871 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Backyard-Photo-for-Case-Study-Cover-Solutions-Metrix.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-32871 post-32871 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study-fr tag-case-study-fr tag-microsoft-fr tag-retail-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/manufacturier-barrette-outdoor-livining\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/case-study-fr\/\" rel=\"tag\">Case Studies<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Acc\u00e9l\u00e9rer les initiatives num\u00e9riques pour augmenter les ventes, l\u2019engagement et l\u2019acquisition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBarrette Outdoor Living a optimis\u00e9 ses activit\u00e9s de vente et de marketing en int\u00e9grant les outils existants au\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/manufacturier-barrette-outdoor-livining\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente au d\u00e9tail gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant efficacement les ventes en ligne.<\/p>\n","protected":false},"author":8,"featured_media":29521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[545],"tags":[554,556,557],"class_list":["post-32853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-fr","tag-case-study-fr","tag-retail-fr","tag-salesforce-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique<\/title>\n<meta name=\"description\" content=\"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique\" \/>\n<meta property=\"og:description\" content=\"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Metrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolutionsMetrix\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-19T15:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Myroslava Kryvoshei\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:site\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Myroslava Kryvoshei\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/\"},\"author\":{\"name\":\"Myroslava Kryvoshei\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/942ba082a47cc3121d54ae0362140362\"},\"headline\":\"Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce\",\"datePublished\":\"2025-07-19T15:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/\"},\"wordCount\":860,\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\",\"keywords\":[\"Case Study\",\"Retail\",\"Salesforce\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/\",\"name\":\"Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\",\"datePublished\":\"2025-07-19T15:39:41+00:00\",\"description\":\"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg\",\"width\":1254,\"height\":837,\"caption\":\"Young woman customer choosing sunscreen lotion at the pharmacy store\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/case-study-fr\\\/vente-en-detail-naos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/category\\\/case-study-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"name\":\"Solutions Metrix\",\"description\":\"Your CRM Solutions Leader\",\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\",\"name\":\"Solutions Metrix\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"width\":512,\"height\":93,\"caption\":\"Solutions Metrix\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SolutionsMetrix\",\"https:\\\/\\\/x.com\\\/SolutionsMetrix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/942ba082a47cc3121d54ae0362140362\",\"name\":\"Myroslava Kryvoshei\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Myroslava-Kryvoshei-150x150.png\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Myroslava-Kryvoshei-150x150.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Myroslava-Kryvoshei-150x150.png\",\"caption\":\"Myroslava Kryvoshei\"},\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/author\\\/mkryvoshei\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique","description":"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/","og_locale":"fr_FR","og_type":"article","og_title":"Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique","og_description":"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.","og_url":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/","og_site_name":"Solutions Metrix","article_publisher":"https:\/\/www.facebook.com\/SolutionsMetrix","article_published_time":"2025-07-19T15:39:41+00:00","og_image":[{"width":1254,"height":837,"url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg","type":"image\/jpeg"}],"author":"Myroslava Kryvoshei","twitter_card":"summary_large_image","twitter_creator":"@SolutionsMetrix","twitter_site":"@SolutionsMetrix","twitter_misc":{"\u00c9crit par":"Myroslava Kryvoshei","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#article","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/"},"author":{"name":"Myroslava Kryvoshei","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/942ba082a47cc3121d54ae0362140362"},"headline":"Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce","datePublished":"2025-07-19T15:39:41+00:00","mainEntityOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/"},"wordCount":860,"publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg","keywords":["Case Study","Retail","Salesforce"],"articleSection":["Case Studies"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/","url":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/","name":"Transformation de NAOS : Succ\u00e8s du commerce \u00e9lectronique","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#primaryimage"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg","datePublished":"2025-07-19T15:39:41+00:00","description":"Comment NAOS a r\u00e9volutionn\u00e9 sa strat\u00e9gie de vente gr\u00e2ce \u00e0 un marketing personnalis\u00e9, en am\u00e9liorant les relations B2B2C et en stimulant les ventes en ligne.","breadcrumb":{"@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#primaryimage","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-with-Cosmtetics-Product-for-Case-Study-Cover-Solutions-Metrix.jpg","width":1254,"height":837,"caption":"Young woman customer choosing sunscreen lotion at the pharmacy store"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsmetrix.com\/fr\/case-study-fr\/vente-en-detail-naos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsmetrix.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/solutionsmetrix.com\/fr\/category\/case-study-fr\/"},{"@type":"ListItem","position":3,"name":"Marketing personnalis\u00e9 et marketing de croissance pour augmenter les ventes b2b2c et e-commerce"}]},{"@type":"WebSite","@id":"https:\/\/solutionsmetrix.com\/fr\/#website","url":"https:\/\/solutionsmetrix.com\/fr\/","name":"Solutions Metrix","description":"Your CRM Solutions Leader","publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsmetrix.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/solutionsmetrix.com\/fr\/#organization","name":"Solutions Metrix","url":"https:\/\/solutionsmetrix.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","width":512,"height":93,"caption":"Solutions Metrix"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SolutionsMetrix","https:\/\/x.com\/SolutionsMetrix"]},{"@type":"Person","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/942ba082a47cc3121d54ae0362140362","name":"Myroslava Kryvoshei","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Myroslava-Kryvoshei-150x150.png","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Myroslava-Kryvoshei-150x150.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Myroslava-Kryvoshei-150x150.png","caption":"Myroslava Kryvoshei"},"url":"https:\/\/solutionsmetrix.com\/fr\/author\/mkryvoshei\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/32853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/comments?post=32853"}],"version-history":[{"count":0,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/32853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media\/29521"}],"wp:attachment":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media?parent=32853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/categories?post=32853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/tags?post=32853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}