{"id":33296,"date":"2025-07-01T11:22:05","date_gmt":"2025-07-01T15:22:05","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/crm-tools-differences-between-crm-and-marketing-automation\/"},"modified":"2025-01-07T15:27:17","modified_gmt":"2025-01-07T20:27:17","slug":"differences-entre-crm-et-marketing-automation","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/differences-entre-crm-et-marketing-automation\/","title":{"rendered":"Outils CRM : Diff\u00e9rences entre CRM et automatisation du marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33296\" class=\"elementor elementor-33296 elementor-28791\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5287a630 e-flex e-con-boxed e-con e-parent\" data-id=\"5287a630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6138f2b1 e-con-full e-flex e-con e-child\" data-id=\"6138f2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4211cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a4211cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2494005f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2494005f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'importance d'un outil de gestion de la relation client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'importance de l'automatisation du marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diff\u00e9rences entre le CRM et l'automatisation du marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b8432b0 e-con-full e-flex e-con e-child\" data-id=\"7b8432b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f1e8d3 e-flex e-con-boxed e-con e-child\" data-id=\"8f1e8d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54441f0 elementor-widget elementor-widget-heading\" data-id=\"54441f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans cet article, nous allons clarifier la nature et l'utilit\u00e9 de la gestion de la relation client et de l'automatisation du marketing afin de diff\u00e9rencier la gestion de la relation client et l'automatisation du marketing. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e79206 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e79206\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bec9c08\" data-id=\"bec9c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba9a47 elementor-widget elementor-widget-text-editor\" data-id=\"bba9a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n&#8217;est pas toujours facile de s&#8217;y retrouver dans la vaste gamme de <strong>logiciels<\/strong>, entre les diff\u00e9rentes approches et applications des syst\u00e8mes d&#8217;information des clients. Dans cet article, nous allons clarifier la nature et l&#8217;utilit\u00e9 de ces deux grandes familles de logiciels afin de diff\u00e9rencier le <strong>CRM<\/strong> et <a href=\"https:\/\/solutionsmetrix.com\/fr\/article\/pourquoi-lautomatisation-du-marketing-est-elle-importante\/\" target=\"_blank\" rel=\"noopener\"><strong>l&#8217;automatisation du marketing<\/strong><\/a>.<\/p><h2 id=\"h-the-importance-of-a-crm-tool\"><strong>L&#8217;importance d&#8217;un outil de gestion de la relation client<\/strong><\/h2><p>Une solution CRM est une base de donn\u00e9es qui centralise, s\u00e9curise et g\u00e8re les donn\u00e9es relatives \u00e0 la relation client. Ce type de logiciel vous aidera \u00e0 structurer votre activit\u00e9 et \u00e0 en augmenter sensiblement les performances.<\/p><p>En tant que responsable des ventes ou du marketing, vous connaissez probablement d\u00e9j\u00e0 un logiciel de gestion de la relation client (CRM). Nombre d&#8217;entre eux offrent un tr\u00e8s large \u00e9ventail de fonctionnalit\u00e9s, des plus simples aux plus complexes. Les entreprises se retrouvent souvent avec un logiciel inadapt\u00e9. La plupart des CRM sont personnalisables \u00e0 l&#8217;infini, et l&#8217;\u00e9ventail des donn\u00e9es que vous pourrez suivre et mesurer est tr\u00e8s large. En outre, il est g\u00e9n\u00e9ralement possible d&#8217;int\u00e9grer le CRM \u00e0 d&#8217;autres logiciels et applications courantes.<\/p><p><em><strong>Voici un bref aper\u00e7u de l&#8217;importance d&#8217;un outil de gestion de la relation client et de ses avantages :<\/strong><\/em><\/p><ul><li><b>Centralisation des donn\u00e9es pour un meilleur suivi des prospects et des contacts actuels<\/b> : votre repr\u00e9sentant commercial aura acc\u00e8s aux donn\u00e9es \u00e0 partir de la m\u00eame interface avec le CRM qui est int\u00e9gr\u00e9 \u00e0 votre logiciel de marketing. L&#8217;ajout de donn\u00e9es concernant un prospect ou un client existant par vos \u00e9quipes de vente et de marketing enrichira les relations futures, personnalisera une conversation et augmentera ainsi votre valeur ajout\u00e9e. Ne soyez pas pris au d\u00e9pourvu si l&#8217;un de vos repr\u00e9sentants commerciaux quitte l&#8217;entreprise en faisant du CRM le centre de gravit\u00e9 de votre syst\u00e8me de vente et de marketing.<\/li><li>Meilleure productivit\u00e9 : lib\u00e9rez un temps consid\u00e9rable pour votre \u00e9quipe de vente en automatisant les t\u00e2ches manuelles redondantes (cr\u00e9ation d&#8217;un mod\u00e8le d&#8217;e-mail et envoi automatique, rapports commerciaux automatiques, etc.), afin qu&#8217;elle puisse proposer une meilleure offre \u00e0 vos prospects et clients. Vos agents de service apr\u00e8s-vente auront \u00e9galement plus de temps pour s&#8217;occuper de vos clients, ce qui augmentera votre taux de fid\u00e9lisation avec des clients heureux qui reviennent.<\/li><li><b>Meilleure gestion des priorit\u00e9s<\/b> : votre repr\u00e9sentant commercial ne manquera pas les prospects les plus int\u00e9ressants gr\u00e2ce \u00e0 une visibilit\u00e9 compl\u00e8te de l&#8217;entonnoir des ventes. Fournissez-leur des informations d\u00e9taill\u00e9es sur chaque prospect et son stade dans le cycle de vente afin d&#8217;am\u00e9liorer vos ventes. Identifiez correctement les champs de votre syst\u00e8me de qualification des prospects. C&#8217;est l&#8217;une des \u00e9tapes les plus importantes de la mise en \u0153uvre d&#8217;un syst\u00e8me de gestion de la relation client. Vous pouvez donc demander l&#8217;aide d&#8217;un int\u00e9grateur de syst\u00e8mes de gestion de la relation client afin d&#8217;augmenter vos chances de r\u00e9ussite.<\/li><li><b>Meilleur alignement de vos services de vente et de marketing<\/b> : en travaillant avec un outil de CRM int\u00e9gr\u00e9 \u00e0 votre logiciel de marketing, chaque service sera en mesure de suivre les activit\u00e9s de l&#8217;autre, qu&#8217;il s&#8217;agisse d&#8217;atteindre les objectifs fix\u00e9s ou de prendre en charge le flux de prospects qualifi\u00e9s. Vous identifierez plus rapidement les probl\u00e8mes qui se posent et serez ainsi en mesure de prendre les mesures ad\u00e9quates pour les r\u00e9soudre.<\/li><li><b>Economies d&#8217;argent et meilleure rentabilit\u00e9<\/b> : seule la fonctionnalit\u00e9 des groupes de gestion de la relation client d&#8217;un ensemble de logiciels. Il est disponible dans diff\u00e9rentes solutions, en version gratuite ou payante, avec des options de base ou personnalisables. Avec le d\u00e9veloppement du produit Saas (Software as a service), il n&#8217;est pas n\u00e9cessaire d&#8217;investir dans un syst\u00e8me informatique \u00e9tendu pour utiliser au mieux le . Les outils de CRM actuels proposent g\u00e9n\u00e9ralement une offre tout compris comprenant le logiciel et ses mises \u00e0 jour, ainsi qu&#8217;un support en ligne incluant la maintenance informatique.<\/li><\/ul><h2 id=\"h-the-importance-of-marketing-automation\"><strong>L&#8217;importance de l&#8217;automatisation du marketing<\/strong><\/h2><p>Le marketing, comme beaucoup d&#8217;autres secteurs, b\u00e9n\u00e9ficie du d\u00e9veloppement technologique de notre \u00e9poque. Le marketing comprend de nombreuses t\u00e2ches r\u00e9p\u00e9titives : envoi d&#8217;e-mails, interactions avec les m\u00e9dias sociaux, etc. Le marketing automatis\u00e9 n&#8217;est pas un outil de CRM, qui vous aide \u00e0 g\u00e9rer votre relation client : il s&#8217;agit de la partie automatis\u00e9e de la relation. Il s&#8217;agit d&#8217;une s\u00e9rie de processus intelligents, appel\u00e9s <em>&#8220;workflows&#8221;<\/em>, qui, g\u00e9r\u00e9s avec le bon outil, vous aideront \u00e0 vous rapprocher d&#8217;un visiteur. Cependant, cette automatisation doit apporter une valeur ajout\u00e9e humaine et pertinente. L&#8217;exp\u00e9rience du client est au c\u0153ur de ce processus. C&#8217;est l\u00e0 que vous trouverez la cl\u00e9 de l&#8217;automatisation du marketing. Ce sont toutes les t\u00e2ches pr\u00e9visibles et r\u00e9p\u00e9titives de l&#8217;exp\u00e9rience client qui sont adaptables et \u00e9volutives.<\/p><p>Si elle peut vous faciliter la vie, l&#8217;automatisation du marketing n\u00e9cessite encore quelques efforts pour sa mise en \u0153uvre. Elle doit tenir compte de l&#8217;\u00e9volution constante des besoins de vos publics, de leurs usages, de leurs comportements et de leurs interactions sur tous les canaux de commercialisation.<\/p><p><em><strong>Voici un aper\u00e7u des raisons pour lesquelles l&#8217;automatisation du marketing est importante :<\/strong><\/em><\/p><ul><li>Temps libre pour am\u00e9liorer la cr\u00e9ativit\u00e9 : en rempla\u00e7ant le travail manuel redondant par des syst\u00e8mes et des campagnes automatiques. La segmentation \u00e9volutive s&#8217;adapte \u00e0 vos prospects tout au long de leur cycle de vie. Pr\u00e9programmez vos posts et campagnes de m\u00e9dias sociaux en fonction des diff\u00e9rents groupes de prospects que vous aurez d\u00e9finis.<\/li><li>Am\u00e9liorez la qualit\u00e9 du contenu : un meilleur retour sur investissement gr\u00e2ce \u00e0 des tests A\/B continus de votre emailing et de vos pages d&#8217;atterrissage. En identifiant la source du probl\u00e8me au sein de vos op\u00e9rations (prospects mal trait\u00e9s par votre \u00e9quipe de vente, peu de prospects se transformant en clients, paniers d&#8217;achat abandonn\u00e9s, etc. En \u00e9liminant le risque d&#8217;erreurs) fautes d&#8217;orthographe ou de ponctuation, d\u00e9formation parfois du sens du message, e-mail envoy\u00e9 \u00e0 la mauvaise personne, etc.), vous pourrez \u00e9viter des cons\u00e9quences qui pourraient avoir un impact tr\u00e8s n\u00e9gatif sur votre image.<\/li><li>Augmenter la qualit\u00e9 des prospects : en ciblant le client au bon moment dans l&#8217;entonnoir des ventes. C&#8217;est le principal avantage du marketing automatis\u00e9. En entretenant r\u00e9guli\u00e8rement et de mani\u00e8re intelligente la relation avec vos prospects identifi\u00e9s (messages personnalis\u00e9s ou campagnes de goutte-\u00e0-goutte), vous augmenterez la probabilit\u00e9 de les transformer en clients.<\/li><li>Am\u00e9liorer l&#8217;exp\u00e9rience client : le client \u00e9tant le point de d\u00e9part de toute action marketing, le premier objectif du marketing automatis\u00e9 est de mieux satisfaire vos clients afin de les fid\u00e9liser. Gr\u00e2ce \u00e0 un service am\u00e9lior\u00e9 (contenu pertinent et produits propos\u00e9s, assistance en cas d&#8217;abandon d&#8217;un panier, SMS et bulletins d&#8217;information int\u00e9ressants, etc.), vous ferez en sorte que vos clients se souviennent de vous de mani\u00e8re positive et fassent conna\u00eetre votre entreprise.<\/li><\/ul><h2 id=\"h-differences-between-the-crm-and-marketing-automation\"><strong>Diff\u00e9rences entre le CRM et l&#8217;automatisation du marketing<\/strong><\/h2><p>Bien que de nombreux responsables du marketing et des ventes pensent que ces outils sont identiques, il existe des diff\u00e9rences significatives en ce qui concerne les objectifs et les utilisateurs. D\u00e9couvrez ces diff\u00e9rences afin de bien comprendre le r\u00f4le de chacun et leur n\u00e9cessit\u00e9 dans la croissance de votre entreprise :<\/p><h3 id=\"h-they-aren-t-useful-at-the-same-time-during-the-buying-process\"><em><strong>Ils ne sont pas utiles au m\u00eame moment du processus d&#8217;achat<\/strong><\/em><\/h3><p>En effet, l&#8217;outil d&#8217;automatisation du marketing est utilis\u00e9 au d\u00e9but du processus d&#8217;achat par le d\u00e9partement marketing, tandis que le CRM sera utilis\u00e9 au cours du processus de vente.<\/p><p>L&#8217;outil d&#8217;automatisation du marketing sera utile au cours des \u00e9tapes suivantes :<\/p><p>1. <b>Des visiteurs simples<\/b> sur votre site web.<\/p><p>2. <b>Prospect<\/b> : prospect engag\u00e9 et identifi\u00e9.<\/p><p>3. <b>MQL<\/b> &#8211; <b>Marketing Qualified Lead<\/b> : lead qui r\u00e9pond \u00e0 diff\u00e9rents crit\u00e8res lui permettant d&#8217;\u00eatre cibl\u00e9 par l&#8217;\u00e9quipe marketing.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">L&#8217;outil<\/span> de gestion de la relation client <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">sera utile pour les \u00e9tapes suivantes<\/span> :<\/p><p>1. <b>SQL<\/b> &#8211; <b>Sales Qualified Lead<\/b> : prospect qui r\u00e9pond \u00e0 certains crit\u00e8res lui permettant d&#8217;\u00eatre contact\u00e9 par le service des ventes.<\/p><p>2. <b>Opportunit\u00e9<\/b> : un SQL qui r\u00e9pond \u00e0 certains crit\u00e8res le qualifiant d&#8217;opportunit\u00e9 de vente.<\/p><p>3. <b>Client<\/b> : un client acquis et acheteur qui peut \u00eatre cibl\u00e9 pour des ventes crois\u00e9es.<\/p><h3 id=\"h-they-aren-t-serving-for-the-same-type-of-conversion\"><em><strong>Ils ne servent pas au m\u00eame type de conversion<\/strong><\/em><\/h3><p>L&#8217;objectif du marketing automatis\u00e9 est de g\u00e9rer l&#8217;ensemble du processus de conversion afin de transformer toute personne inconnue en prospects qualifi\u00e9s pour la vente. En contrepartie, le CRM est utilis\u00e9 pour encadrer le processus de conversion des prospects qualifi\u00e9s g\u00e9n\u00e9r\u00e9s par le marketing en v\u00e9ritables clients acheteurs.<\/p><p>Ainsi, si vous disposez d&#8217;un CRM sans outil d&#8217;automatisation du marketing, vous serez correctement \u00e9quip\u00e9 pour &#8220;fermer&#8221; vos pistes et les transformer en clients, mais vous ne disposerez pas des outils ad\u00e9quats pour g\u00e9n\u00e9rer facilement de nouvelles pistes. En revanche, un outil marketing sans CRM vous permettra de g\u00e9n\u00e9rer des leads qu&#8217;il sera plus difficile de transformer en clients, car vous ne disposerez d&#8217;aucun outil pour encadrer ce processus.<\/p><h3 id=\"h-they-aren-t-used-by-the-same-teams\"><em><strong>Ils ne sont pas utilis\u00e9s par les m\u00eames \u00e9quipes<\/strong><\/em><\/h3><p>L&#8217;automatisation du marketing est utilis\u00e9e par le d\u00e9partement marketing d&#8217;une entreprise. C&#8217;est l&#8217;outil qui leur permet d&#8217;optimiser leur entonnoir marketing afin de transformer les internautes inconnus qui visitent un site web en prospects identifi\u00e9s, puis de nourrir et de qualifier ces prospects jusqu&#8217;\u00e0 ce qu&#8217;ils soient pr\u00eats \u00e0 \u00eatre pris en charge par des repr\u00e9sentants commerciaux.<\/p><p>Ce sont les repr\u00e9sentants commerciaux qui utiliseront un CRM pour g\u00e9rer le processus de conversion des prospects qualifi\u00e9s en clients. C&#8217;est dans ces outils que les diff\u00e9rentes \u00e9tapes de l&#8217;entonnoir de vente seront identifi\u00e9es, ainsi que les diff\u00e9rentes t\u00e2ches de suivi \u00e0 coordonner.<\/p><h3 id=\"h-they-are-complementary\"><em><strong>Ils sont compl\u00e9mentaires.<\/strong><\/em><\/h3><p>Pour la majorit\u00e9 des entreprises qui disposent de services de vente et de marketing bien \u00e9tablis, la question \u00e0 poser n&#8217;est pas &#8220;Avons-nous besoin d&#8217;un CRM ou d&#8217;un outil de marketing ?&#8221; mais &#8220;Quel est le meilleur CRM et le meilleur outil de marketing pour nos besoins ?&#8221; et surtout &#8220;Ces outils peuvent-ils \u00eatre totalement int\u00e9gr\u00e9s ?&#8221;.<\/p><p>Aujourd&#8217;hui, toute entreprise qui souhaite se d\u00e9velopper doit informatiser ses processus de vente et de marketing. L&#8217;efficacit\u00e9 op\u00e9rationnelle qui en d\u00e9coule sera rentable et favorisera une am\u00e9lioration continue gr\u00e2ce \u00e0 la diminution des t\u00e2ches manuelles et redondantes qui prennent beaucoup de temps sans g\u00e9n\u00e9rer beaucoup de valeur ajout\u00e9e.<\/p><p>Disposer de bons outils sans personnel qualifi\u00e9 pour les utiliser, ou sans les bonnes strat\u00e9gies pour les faire fonctionner, n&#8217;est pas efficace. C&#8217;est pourquoi l&#8217;aide d&#8217;un int\u00e9grateur qualifi\u00e9 vous permettra d&#8217;exploiter ces ressources de mani\u00e8re optimale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5d6072c e-flex e-con-boxed e-con e-parent\" data-id=\"5d6072c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a23d72 elementor-widget elementor-widget-heading\" data-id=\"77a23d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255c1e47 e-con-full e-flex e-con e-child\" data-id=\"255c1e47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfe787b elementor-widget__width-inherit elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"7bfe787b\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 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.elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 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class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33871 post-33871 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gardez un \u0153il sur vos prospects gr\u00e2ce \u00e0 un CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDans cet environnement \u00e9conomique de plus en plus comp\u00e9titif, votre priorit\u00e9 quotidienne est de g\u00e9n\u00e9rer suffisamment de prospects\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37369 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37369 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/Website-Banner-1558-\u00d7-864-px-4.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37369 post-37369 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Se tenir au courant de la gestion de la relation client (CRM) : A quoi s&#8217;attendre en 2024 ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVous cherchez \u00e0 personnaliser votre mod\u00e8le d'entreprise, \u00e0 am\u00e9liorer la fid\u00e9lisation des clients ou \u00e0 automatiser certains processus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37450 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37450 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Website-Banner-37-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37450 post-37450 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook de tendances en mati\u00e8re d&#8217;exp\u00e9rience client et CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPour c\u00e9l\u00e9brer l'occasion, nous avons compil\u00e9 les meilleures pratiques et tendances \u00e0 conna\u00eetre en mati\u00e8re d'exp\u00e9rience client, en\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous allons clarifier la nature et l&#8217;utilit\u00e9 de la gestion de la relation client et de l&#8217;automatisation du marketing afin de diff\u00e9rencier la gestion de la relation client et l&#8217;automatisation du marketing. <\/p>\n","protected":false},"author":10,"featured_media":28797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[552,559,580],"class_list":["post-33296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-article-fr","tag-crm-fr","tag-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM vs Marketing Automation : Les principales diff\u00e9rences<\/title>\n<meta name=\"description\" content=\"Une solution de CRM est une base de donn\u00e9es qui g\u00e8re les donn\u00e9es des clients. 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