{"id":33863,"date":"2025-02-20T13:24:00","date_gmt":"2025-02-20T18:24:00","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/les-tendances-de-la-gestion-de-la-relation-client-en-2024-voici-ce-a-quoi-on-peut-sattendre\/"},"modified":"2025-07-25T04:35:11","modified_gmt":"2025-07-25T08:35:11","slug":"tendances-matiere-crm-2024","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/","title":{"rendered":"Les tendances de la gestion de la relation client en 2025 : voici ce \u00e0 quoi on peut s&#8217;attendre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33863\" class=\"elementor elementor-33863\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19627a e-flex e-con-boxed e-con e-parent\" data-id=\"19627a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58aafaeb e-con-full e-flex e-con e-child\" data-id=\"58aafaeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c354fe8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c354fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776bcea5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"776bcea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Intelligence artificielle (IA)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9gration avec l'IoT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorations de l'automatisation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9gration de l'APB aux donn\u00e9es non structur\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CRM mobile<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CRM social<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CRM simple et en libre-service<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04d20e e-con-full e-flex e-con e-child\" data-id=\"f04d20e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-437c4825 e-flex e-con-boxed e-con e-child\" data-id=\"437c4825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62196b08 elementor-widget elementor-widget-heading\" data-id=\"62196b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les principales tendances CRM en 2025 et tirez le meilleur parti de votre solution CRM gr\u00e2ce aux derni\u00e8res fonctionnalit\u00e9s et int\u00e9grations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de5c909 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de5c909\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11d4611\" data-id=\"11d4611\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da5c482 elementor-widget elementor-widget-text-editor\" data-id=\"da5c482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les logiciels de gestion d&#8217;entreprise tels que les syst\u00e8mes de gestion de la relation client (CRM) sont importants pour les entreprises afin d&#8217;entretenir et de maintenir les relations avec les prospects et les clients actuels. En outre, avec des fonctionnalit\u00e9s suppl\u00e9mentaires telles que l&#8217;automatisation du marketing, le support client et la gestion des comptes, ces plateformes offrent des solutions de gestion d&#8217;entreprise \u00e0 360 degr\u00e9s permettant aux organisations de prosp\u00e9rer durablement.<\/p><p>Cependant, avec les progr\u00e8s technologiques constants, les fonctionnalit\u00e9s CRM continuent d&#8217;\u00e9voluer pour fournir de meilleurs services et r\u00e9pondre aux tendances en constante \u00e9volution de l&#8217;exp\u00e9rience client. Pour rester dans la course, les entreprises doivent conna\u00eetre les derni\u00e8res tendances en mati\u00e8re de CRM en 2025 afin d&#8217;\u00eatre \u00e0 la pointe de l&#8217;innovation. Voyons quelles sont les tendances CRM en 2025 qui fa\u00e7onneront les logiciels de gestion d&#8217;entreprise dans les ann\u00e9es \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ded72a elementor-widget elementor-widget-menu-anchor\" data-id=\"9ded72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c182c90 elementor-widget elementor-widget-spacer\" data-id=\"c182c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2070b5 elementor-widget elementor-widget-heading\" data-id=\"f2070b5\" data-element_type=\"widget\" data-e-type=\"widget\" integrate_crm_with_customer_service=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Intelligence artificielle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde61ff elementor-widget elementor-widget-text-editor\" data-id=\"cde61ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;intelligence artificielle continuera de figurer parmi les principales tendances en mati\u00e8re de gestion de la relation client en 2025. Alors que de plus en plus d&#8217;entreprises commencent \u00e0 utiliser l&#8217;IA, les syst\u00e8mes de gestion de la relation client s&#8217;adaptent \u00e9galement. En 2019, Gartner a pr\u00e9dit que d&#8217;ici 2025, 50 % des impl\u00e9mentations CRM utiliseraient l&#8217;apprentissage automatique (ML) ou l&#8217;IA. L&#8217;IA am\u00e9liore l&#8217;exp\u00e9rience des utilisateurs, automatise les t\u00e2ches r\u00e9p\u00e9titives, personnalise la communication, etc. C&#8217;est gr\u00e2ce \u00e0 l&#8217;intelligence artificielle que les entreprises peuvent \u00e9tablir de meilleures relations avec leurs clients et am\u00e9liorer leurs efforts de marketing. Voici quelques-unes des fa\u00e7ons dont les entreprises peuvent utiliser l&#8217;IA pour am\u00e9liorer leurs fonctions de gestion de la relation client :<\/p><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-29046 size-medium\" src=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/customer-relationship-management-concept-1-300x210.jpg\" alt=\"Am\u00e9liorer les relations avec les clients\" width=\"300\" height=\"210\" srcset=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/customer-relationship-management-concept-1-300x210.jpg 300w, https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/customer-relationship-management-concept-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Am\u00e9liorer les relations avec les clients<\/strong>: L&#8217;IA est int\u00e9gr\u00e9e dans les logiciels de gestion d&#8217;entreprise pour lire et analyser le comportement des clients. Cela permet aux entreprises de mieux comprendre les pr\u00e9f\u00e9rences et les besoins des clients. L&#8217;outil de gestion de la relation client peut ensuite utiliser ces informations pour envoyer des messages hautement personnalis\u00e9s aux clients, ce qui am\u00e9liore leur satisfaction et les incite \u00e0 revenir.<\/p><p><strong>Automatisation des t\u00e2ches<\/strong>: L&#8217;IA est largement utilis\u00e9e pour automatiser les t\u00e2ches de routine. Il s&#8217;agit de t\u00e2ches telles que l&#8217;envoi de r\u00e9ponses automatis\u00e9es aux courriels, la programmation de rendez-vous ou le suivi des interactions avec les clients. Les chatbots et les bots de messagerie qui aident \u00e0 comprendre les besoins exacts des clients potentiels et \u00e0 informer les \u00e9quipes de vente sur la mani\u00e8re d&#8217;am\u00e9liorer les performances et d&#8217;optimiser les processus de vente sont des exemples qui expliquent efficacement ce ph\u00e9nom\u00e8ne. Cela permet d&#8217;utiliser efficacement le temps et de maximiser la productivit\u00e9 des employ\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586d8ac elementor-widget elementor-widget-text-editor\" data-id=\"586d8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: var( --e-global-color-text );\">Personnalisation<\/strong><span style=\"color: var( --e-global-color-text );\">: L&#8217;IA peut automatiser des messages personnalis\u00e9s en fonction des informations et des pr\u00e9f\u00e9rences des clients gr\u00e2ce \u00e0 des logiciels de gestion d&#8217;entreprise. Lorsqu&#8217;un client effectue un achat, l&#8217;entreprise peut suivre ses achats pr\u00e9c\u00e9dents et lui recommander des produits similaires. Cela am\u00e9liore l&#8217;exp\u00e9rience du client et l&#8217;encourage \u00e0 poursuivre ses achats.<\/span><\/p>\n<p>Par cons\u00e9quent, l&#8217;IA peut aider les entreprises \u00e0 mieux g\u00e9rer leurs clients en collectant les donn\u00e9es n\u00e9cessaires avec pr\u00e9cision et rapidit\u00e9. Elle peut le faire en identifiant des mod\u00e8les \u00e0 partir de l&#8217;historique des donn\u00e9es et en les utilisant pour pr\u00e9dire les r\u00e9sultats et sugg\u00e9rer diff\u00e9rents plans d&#8217;action, ce qui permet \u00e0 l&#8217;IA de fournir des informations pr\u00e9cieuses aux entreprises pour les aider \u00e0 accro\u00eetre leurs r\u00e9sultats.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335b134 elementor-widget elementor-widget-menu-anchor\" data-id=\"335b134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c6063 elementor-widget elementor-widget-spacer\" data-id=\"72c6063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4cf8f elementor-widget elementor-widget-heading\" data-id=\"3c4cf8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration \u00e0 l'IdO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff00c16 elementor-widget elementor-widget-text-editor\" data-id=\"ff00c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;IoT continuera \u00e9galement \u00e0 influencer les tendances CRM en 2025.L&#8217;Internet des objets (IdO) est un r\u00e9seau qui relie des milliards d&#8217;appareils connect\u00e9s \u00e0 Internet. Ces appareils peuvent collecter et transmettre des donn\u00e9es, ce qui permet aux utilisateurs de surveiller et de g\u00e9rer de nombreux aspects de leur vie quotidienne.<\/p><p>Un nombre croissant d&#8217;appareils IdO peuvent s&#8217;int\u00e9grer \u00e0 des logiciels de gestion d&#8217;entreprise, ce qui permet aux entreprises d&#8217;int\u00e9grer les donn\u00e9es IdO aux donn\u00e9es CRM. Cette int\u00e9gration permet de mieux g\u00e9rer les points de contact avec les clients sur l&#8217;ensemble des canaux. Les fournisseurs de CRM tels que Creatio, Salesforce, Microsoft Dynamic et SugarCRM travaillent activement au d\u00e9veloppement de solutions d&#8217;int\u00e9gration IdO-CRM. Les tendances CRM pour 2025 indiquent que le march\u00e9 de l&#8217;IdO devrait conna\u00eetre une croissance significative dans les ann\u00e9es \u00e0 venir et c&#8217;est pourquoi les fournisseurs se concentrent de plus en plus sur l&#8217;int\u00e9gration de cette technologie dans les fonctionnalit\u00e9s CRM.<\/p><p>Selon Fortune Business Insights, &#8220;[L]a taille du march\u00e9 de l&#8217;IdO a \u00e9t\u00e9 \u00e9valu\u00e9e \u00e0 384,70 milliards de dollars en 2021. Le march\u00e9 devrait passer de 478,36 milliards de dollars en 2022 \u00e0 2 465,26 milliards de dollars en 2029, avec un taux de croissance annuel moyen de 26,4 % au cours de la p\u00e9riode de pr\u00e9vision.&#8221;<\/p><p>Les donn\u00e9es de l&#8217;IdO peuvent apporter une valeur ajout\u00e9e aux clients et aux entreprises. Les donn\u00e9es collect\u00e9es \u00e0 partir des appareils connect\u00e9s peuvent fournir aux entreprises des informations approfondies sur le comportement et les pr\u00e9f\u00e9rences des clients, ce qui permet d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience client et les pr\u00e9visions, et donc d&#8217;accro\u00eetre l&#8217;efficacit\u00e9 op\u00e9rationnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d315c elementor-widget elementor-widget-menu-anchor\" data-id=\"25d315c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b63df elementor-widget elementor-widget-spacer\" data-id=\"27b63df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360ae46 elementor-widget elementor-widget-heading\" data-id=\"360ae46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Am\u00e9lioration de l'automatisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601254e elementor-widget elementor-widget-text-editor\" data-id=\"601254e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;automatisation a \u00e9t\u00e9 la technologie de base utilis\u00e9e dans les logiciels de gestion d&#8217;entreprise et elle continuera \u00e0 influencer les tendances CRM en 2025 et au-del\u00e0. Cette technologie am\u00e9liore constamment les fonctions CRM pour aider les entreprises \u00e0 rester organis\u00e9es gr\u00e2ce \u00e0 une liste de contacts et de membres de l&#8217;\u00e9quipe qui ne cesse de s&#8217;allonger. Ils am\u00e9liorent la fonctionnalit\u00e9 gr\u00e2ce \u00e0 des fonctions telles que l&#8217;int\u00e9gration du courrier \u00e9lectronique, <a href=\"https:\/\/solutionsmetrix.com\/fr\/article\/comment-utiliser-les-medias-sociaux-pour-accroitre-la-satisfaction-de-vos-clients\/\" target=\"_blank\" rel=\"noopener\">la gestion des m\u00e9dias sociaux<\/a> et les calendriers \u00e9ditoriaux. Cela permet aux entreprises de ne pas perdre le fil et d&#8217;aider les membres de l&#8217;\u00e9quipe \u00e0 \u00eatre plus efficaces et mieux organis\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc9be3 elementor-widget elementor-widget-text-editor\" data-id=\"4dc9be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-29048 size-medium\" src=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/executive-analyzing-1-300x285.jpg\" alt=\"Augmentation de la productivit\u00e9\" width=\"300\" height=\"285\" srcset=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/executive-analyzing-1-300x285.jpg 300w, https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/executive-analyzing-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Voici les cinq principaux avantages de l&#8217;automatisation :<\/span><\/p><p><strong>Augmentation de la productivit\u00e9<\/strong>: L&#8217;automatisation des applications et des processus permet de les ex\u00e9cuter plus rapidement. De plus, la prise de d\u00e9cision, les pr\u00e9visions et les pr\u00e9dictions automatis\u00e9es \u00e0 partir de multiples sources de donn\u00e9es structur\u00e9es et non structur\u00e9es en temps r\u00e9el permettent aux organisations d&#8217;accro\u00eetre la productivit\u00e9 et la pr\u00e9cision de leurs cycles de planification. Par exemple, dans le secteur financier, une solution d&#8217;automatisation des processus robotiques (RPA) a \u00e9t\u00e9 utilis\u00e9e pour cr\u00e9er des robots charg\u00e9s d&#8217;automatiser la production de rapports de gestion mensuels.<\/p><p><strong>R\u00e9duction des co\u00fbts<\/strong>: Selon Deloitte, les organisations qui d\u00e9veloppent actuellement l&#8217;automatisation intelligente affirment qu&#8217;elles ont d\u00e9j\u00e0 r\u00e9alis\u00e9 une r\u00e9duction des co\u00fbts de 27 % en moyenne gr\u00e2ce \u00e0 leur mise en \u0153uvre \u00e0 ce jour.<\/p><p><strong>Pr\u00e9cision accrue<\/strong>: L&#8217;utilisation de donn\u00e9es structur\u00e9es et non structur\u00e9es et l&#8217;automatisation des processus r\u00e9p\u00e9titifs sont des fonctions utiles du CRM qui garantissent une meilleure prise de d\u00e9cision. Moins d&#8217;intervention humaine se traduit \u00e9galement par moins d&#8217;erreurs humaines.<\/p><p><strong>Une exp\u00e9rience client enrichie<\/strong>: Les tendances CRM en 2025 indiquent que les organisations qui utilisent la technologie de l&#8217;IA peuvent mieux comprendre les besoins des clients, communiquer plus efficacement et fournir des produits de meilleure qualit\u00e9 sur le march\u00e9. Par exemple, le secteur de la gestion d&#8217;actifs utilise fr\u00e9quemment des robots pour fournir une assistance \u00e0 la client\u00e8le de premi\u00e8re ligne et des devis, ce qui permet d&#8217;am\u00e9liorer le temps de r\u00e9ponse aux clients.<\/p><p><strong>Am\u00e9lioration des comp\u00e9tences et apprentissage continu<\/strong>: Il est important que les organisations investissent dans l&#8217;am\u00e9lioration et l&#8217;\u00e9largissement des comp\u00e9tences de leurs employ\u00e9s. Cela leur permettra de s&#8217;adapter \u00e0 l&#8217;\u00e9volution constante du paysage technologique. L&#8217;automatisation accrue encourage \u00e9galement les entreprises \u00e0 adopter une culture de l&#8217;apprentissage continu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909a217 elementor-widget elementor-widget-menu-anchor\" data-id=\"909a217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493bbd2 elementor-widget elementor-widget-spacer\" data-id=\"493bbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838172b elementor-widget elementor-widget-heading\" data-id=\"838172b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration de l'AUTOMATISATION DES PROCESSUS D'AFFAIRES aux donn\u00e9es non structur\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bf323 elementor-widget elementor-widget-text-editor\" data-id=\"d3bf323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/SIMPLE-CRM-1-300x200.jpg\" alt=\"Les entreprises s'appuient sur les donn\u00e9es\" width=\"300\" height=\"200\" \/>Les entreprises s&#8217;appuient sur les donn\u00e9es pour se d\u00e9velopper, se consolider et innover. Cependant, les donn\u00e9es exploit\u00e9es par les entreprises sont souvent non structur\u00e9es en raison de la diversit\u00e9 des types et des sources de donn\u00e9es. L&#8217;int\u00e9gration de l&#8217;automatisation des processus d&#8217;affaires avec des donn\u00e9es non structur\u00e9es est une tendance commune pour laquelle les entreprises optent, rendant les donn\u00e9es plus accessibles. Les entreprises reconnaissent que leurs donn\u00e9es existantes deviennent inaccessibles, inutilisables et non int\u00e9grables \u00e0 cause des silos de donn\u00e9es. C&#8217;est pourquoi elles ont recours \u00e0 l<span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">&#8216;automatisation des processus d&#8217;affaires<\/span><span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">\u00a0pour les donn\u00e9es non structur\u00e9es afin d&#8217;am\u00e9liorer l&#8217;accessibilit\u00e9 des donn\u00e9es et d&#8217;exploiter au maximum leur potentiel.<\/span><\/p><p>Ce niveau d&#8217;int\u00e9gration permet aux entreprises d&#8217;acc\u00e9l\u00e9rer les processus, d&#8217;am\u00e9liorer le service \u00e0 la client\u00e8le et d&#8217;obtenir des r\u00e9sultats. Les organisations disposent ainsi d&#8217;un meilleur contexte, ce qui facilite la prise de d\u00e9cision et l&#8217;optimisation des processus d&#8217;entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec267f7 elementor-widget elementor-widget-menu-anchor\" data-id=\"ec267f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Chapitre5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6eb7d3 elementor-widget elementor-widget-spacer\" data-id=\"a6eb7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d7718 elementor-widget elementor-widget-heading\" data-id=\"89d7718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM mobile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20454e1 elementor-widget elementor-widget-text-editor\" data-id=\"20454e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;information \u00e9tant accessible dans la paume de nos mains, la gestion de la relation client mobile fait partie des tendances croissantes en mati\u00e8re de gestion de la relation client en 2025. Un CRM mobile est con\u00e7u pour \u00eatre utilis\u00e9 sur des appareils tels que les smartphones et les tablettes. Cela permet d&#8217;acc\u00e9der rapidement aux donn\u00e9es des clients, partout et \u00e0 tout moment, ce qui facilite la gestion de l&#8217;entreprise.<\/p><p>En outre, il peut aider les entreprises \u00e0 gagner du temps et de l&#8217;argent en fournissant une trace \u00e9lectronique des dossiers et en r\u00e9duisant le besoin de papier. Un e-trail r\u00e9duit \u00e9galement de mani\u00e8re significative le risque de divergences potentielles entre les donn\u00e9es. \u00c9tant donn\u00e9 que de plus en plus de personnes utilisent des appareils mobiles pour travailler, un CRM mobile peut aider les propri\u00e9taires d&#8217;entreprise \u00e0 suivre la tendance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121ad77 elementor-widget elementor-widget-menu-anchor\" data-id=\"121ad77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Chapitre6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac80233 elementor-widget elementor-widget-spacer\" data-id=\"ac80233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ac7b2 elementor-widget elementor-widget-heading\" data-id=\"28ac7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3159656 elementor-widget elementor-widget-text-editor\" data-id=\"3159656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Le client a toujours raison&#8221;. Ce vieil adage est aussi vrai aujourd&#8217;hui qu&#8217;il l&#8217;a toujours \u00e9t\u00e9, et peut-\u00eatre m\u00eame encore plus aujourd&#8217;hui. Avec l&#8217;abondance des m\u00e9dias sociaux, les clients disposent de multiples plateformes pour exprimer leurs opinions, leurs go\u00fbts, leurs aversions et leurs r\u00e9clamations concernant les produits et les services.<\/p><p>Les entreprises qui sont attentives et \u00e0 l&#8217;\u00e9coute de leurs clients sont celles qui prosp\u00e8rent. Le CRM social consiste \u00e0 utiliser les m\u00e9dias sociaux pour dialoguer avec les clients et cr\u00e9er avec eux des relations fond\u00e9es sur la confiance et la loyaut\u00e9. Dans un monde ax\u00e9 sur l&#8217;utilisateur, il est essentiel d&#8217;\u00e9tablir et d&#8217;entretenir des relations solides avec les clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa87d6 elementor-widget elementor-widget-menu-anchor\" data-id=\"afa87d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7edd0 elementor-widget elementor-widget-spacer\" data-id=\"1d7edd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6cd86c elementor-widget elementor-widget-heading\" data-id=\"d6cd86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM simple et en libre-service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18deb3a elementor-widget elementor-widget-text-editor\" data-id=\"18deb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-29052 alignleft\" src=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/CRM-Trends-1-300x200.jpg\" alt=\"Tendances en mati\u00e8re de CRM\" width=\"300\" height=\"200\" srcset=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/CRM-Trends-1-300x200.jpg 300w, https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/CRM-Trends-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p><p>Les tendances CRM en 2025 indiquent une \u00e9volution croissante vers l&#8217;int\u00e9gration de portails en libre-service avec les logiciels CRM. Dans le pass\u00e9, la plupart des syst\u00e8mes de gestion d&#8217;entreprise \u00e9taient complexes, co\u00fbteux et n\u00e9cessitaient une assistance informatique pour leur mise en place et leur maintenance. Toutefois, les syst\u00e8mes de gestion de la relation client en libre-service changent la donne. Il s&#8217;agit de syst\u00e8mes logiciels \u00e0 code r\u00e9duit ou sans code, con\u00e7us pour \u00eatre faciles \u00e0 utiliser et ne n\u00e9cessitant que peu ou pas d&#8217;assistance technique.<\/p><p>Cela les rend plus abordables et plus accessibles pour les petites entreprises. En outre, les CRM en libre-service sont souvent bas\u00e9s sur l&#8217;informatique en nuage, ce qui facilite leur mise en place et leur \u00e9volution. Par cons\u00e9quent, les CRM en libre-service deviennent une tendance majeure dans le secteur de la gestion d&#8217;entreprise, en particulier avec les solopreneurs et les professionnels ind\u00e9pendants qui se multiplient apr\u00e8s la pand\u00e9mie.<\/p><p>Les CRM simples sont souvent plus conviviaux que leurs homologues complexes, ce qui les rend id\u00e9aux pour les petites entreprises et les travailleurs ind\u00e9pendants. Ces syst\u00e8mes sont rentables et parfaits pour ceux qui n&#8217;ont pas le temps ou les ressources n\u00e9cessaires pour investir dans un syst\u00e8me complexe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9f2e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"cf9f2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre8\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04232fa elementor-widget elementor-widget-spacer\" data-id=\"04232fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96cfac elementor-widget elementor-widget-heading\" data-id=\"a96cfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interface utilisateur vocale et conversationnelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be0c602 elementor-widget elementor-widget-text-editor\" data-id=\"be0c602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La fa\u00e7on dont nous interagissons avec la technologie est en constante \u00e9volution et les entreprises sont toujours \u00e0 la recherche de nouvelles fa\u00e7ons de rendre leurs produits plus conviviaux. Ces derni\u00e8res ann\u00e9es, les assistants \u00e0 commande vocale tels que Siri et Alexa se sont multipli\u00e9s.<\/p><p>Selon les derni\u00e8res tendances CRM en 2025, la voix et l&#8217;interface utilisateur conversationnelle font d\u00e9sormais leur entr\u00e9e dans le monde des logiciels de gestion d&#8217;entreprise. L&#8217;interface vocale et conversationnelle est utilis\u00e9e dans les fonctions avanc\u00e9es de CRM permettant aux utilisateurs d&#8217;interagir avec le logiciel en utilisant le langage naturel, ce qui le rend plus convivial et plus efficace que les CRM traditionnels. En outre, les interfaces vocales et conversationnelles sont plus attrayantes que les interfaces textuelles. Il permet aux utilisateurs de se connecter au syst\u00e8me de mani\u00e8re personnalis\u00e9e, ce qui peut contribuer \u00e0 \u00e9tablir des relations avec les clients. Le monde des affaires devenant de plus en plus comp\u00e9titif, les entreprises se tournent de plus en plus vers l&#8217;interface vocale et conversationnelle pour prendre l&#8217;avantage sur leurs concurrents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4a7f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"8d4a7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chapitre9\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195ba05 elementor-widget elementor-widget-spacer\" data-id=\"195ba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf72b25 elementor-widget elementor-widget-heading\" data-id=\"bf72b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'avenir de la gestion de la relation client <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e5d8e elementor-widget elementor-widget-text-editor\" data-id=\"d0e5d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Le march\u00e9 de la gestion de la relation client (CRM) \u00e9volue constamment avec de nouvelles fonctionnalit\u00e9s et am\u00e9liorations. Il peut \u00eatre difficile de suivre tous les changements, mais il est important de rester inform\u00e9 pour prendre les meilleures d\u00e9cisions commerciales. Dans cet article, nous avons mis en \u00e9vidence les tendances CRM en 2025 qui auront un impact sur le d\u00e9veloppement de logiciels CRM. Regardez notre webinaire pour en savoir plus sur les derni\u00e8res tendances CRM en 2025 et les avanc\u00e9es dans l&#8217;espace CRM.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-12d0c6a8 e-flex e-con-boxed e-con e-parent\" data-id=\"12d0c6a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66d7009e elementor-widget elementor-widget-heading\" data-id=\"66d7009e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf123b4 e-con-full e-flex e-con e-child\" data-id=\"4bf123b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39d9bf3e elementor-widget__width-inherit elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"39d9bf3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:32462,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33871 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33871 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Website-Banner-1558-\u00d7-864-px-30-1.png\");}<\/style><style id=\"loop-32462\">.elementor-32462 .elementor-element.elementor-element-7aacfa9{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.5;--border-radius:10px 10px 10px 10px;box-shadow:0px 7px 10px 0px rgba(0, 0, 0, 0.33);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-7aacfa9:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7aacfa9::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-32462 .elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/SM_New-Colors-brackground-1.png\");background-position:top right;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow:hover::before{--background-overlay:'';background-color:#241F2F;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover{--overlay-opacity:0.7;}.elementor-32462 .elementor-element.elementor-element-f80cc2d, .elementor-32462 .elementor-element.elementor-element-f80cc2d::before{--overlay-transition:0.7s;}.elementor-32462 .elementor-element.elementor-element-30d2833{--display:flex;--min-height:350px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 0px 10px 10px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-32462 .elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:12px;font-weight:700;text-transform:uppercase;color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-574ec32 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-e7f08d5 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:24px;font-weight:600;line-height:1.2em;color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-e7f08d5 > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-064426d .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:13px;font-weight:600;color:#696969;}.elementor-32462 .elementor-element.elementor-element-064426d > .elementor-widget-container{margin:10px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-press-release h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-case-study h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-testimonial h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33871 post-33871 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gardez un \u0153il sur vos prospects gr\u00e2ce \u00e0 un CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDans cet environnement \u00e9conomique de plus en plus comp\u00e9titif, votre priorit\u00e9 quotidienne est de g\u00e9n\u00e9rer suffisamment de prospects\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37369 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37369 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/Website-Banner-1558-\u00d7-864-px-4.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37369 post-37369 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Se tenir au courant de la gestion de la relation client (CRM) : A quoi s&#8217;attendre en 2024 ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVous cherchez \u00e0 personnaliser votre mod\u00e8le d'entreprise, \u00e0 am\u00e9liorer la fid\u00e9lisation des clients ou \u00e0 automatiser certains processus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37450 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37450 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Website-Banner-37-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37450 post-37450 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook de tendances en mati\u00e8re d&#8217;exp\u00e9rience client et CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPour c\u00e9l\u00e9brer l'occasion, nous avons compil\u00e9 les meilleures pratiques et tendances \u00e0 conna\u00eetre en mati\u00e8re d'exp\u00e9rience client, en\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les principales tendances CRM en 2024 et tirez le meilleur parti de votre solution CRM gr\u00e2ce aux derni\u00e8res fonctionnalit\u00e9s et int\u00e9grations.<\/p>\n","protected":false},"author":10,"featured_media":29040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[552,559],"class_list":["post-33863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-article-fr","tag-crm-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances CRM 2025 : L&#039;avenir des solutions de relation client<\/title>\n<meta name=\"description\" content=\"Tendances CRM 2025 : guide complet sur l&#039;IA, l&#039;IoT et l&#039;automatisation pour am\u00e9liorer l&#039;efficacit\u00e9 des processus m\u00e9tier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances CRM 2025 : L&#039;avenir des solutions de relation client\" \/>\n<meta property=\"og:description\" content=\"Tendances CRM 2025 : guide complet sur l&#039;IA, l&#039;IoT et l&#039;automatisation pour am\u00e9liorer l&#039;efficacit\u00e9 des processus m\u00e9tier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Metrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolutionsMetrix\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T18:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T08:35:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00e9bastien Forget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:site\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00e9bastien Forget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/\"},\"author\":{\"name\":\"S\u00e9bastien Forget\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\"},\"headline\":\"Les tendances de la gestion de la relation client en 2025 : voici ce \u00e0 quoi on peut s&#8217;attendre\",\"datePublished\":\"2025-02-20T18:24:00+00:00\",\"dateModified\":\"2025-07-25T08:35:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/\"},\"wordCount\":2447,\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg\",\"keywords\":[\"Article\",\"CRM\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/\",\"name\":\"Tendances CRM 2025 : L'avenir des solutions de relation client\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg\",\"datePublished\":\"2025-02-20T18:24:00+00:00\",\"dateModified\":\"2025-07-25T08:35:11+00:00\",\"description\":\"Tendances CRM 2025 : guide complet sur l'IA, l'IoT et l'automatisation pour am\u00e9liorer l'efficacit\u00e9 des processus m\u00e9tier.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg\",\"width\":1254,\"height\":836,\"caption\":\"woman engineer looking at various information in screen of futuristic interface.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/tendances-matiere-crm-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/category\\\/article\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les tendances de la gestion de la relation client en 2025 : voici ce \u00e0 quoi on peut s&#8217;attendre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"name\":\"Solutions Metrix\",\"description\":\"Your CRM Solutions Leader\",\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\",\"name\":\"Solutions Metrix\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"width\":512,\"height\":93,\"caption\":\"Solutions Metrix\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SolutionsMetrix\",\"https:\\\/\\\/x.com\\\/SolutionsMetrix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\",\"name\":\"S\u00e9bastien Forget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"caption\":\"S\u00e9bastien Forget\"},\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/author\\\/sforget\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendances CRM 2025 : L'avenir des solutions de relation client","description":"Tendances CRM 2025 : guide complet sur l'IA, l'IoT et l'automatisation pour am\u00e9liorer l'efficacit\u00e9 des processus m\u00e9tier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Tendances CRM 2025 : L'avenir des solutions de relation client","og_description":"Tendances CRM 2025 : guide complet sur l'IA, l'IoT et l'automatisation pour am\u00e9liorer l'efficacit\u00e9 des processus m\u00e9tier.","og_url":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/","og_site_name":"Solutions Metrix","article_publisher":"https:\/\/www.facebook.com\/SolutionsMetrix","article_published_time":"2025-02-20T18:24:00+00:00","article_modified_time":"2025-07-25T08:35:11+00:00","og_image":[{"width":1254,"height":836,"url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg","type":"image\/jpeg"}],"author":"S\u00e9bastien Forget","twitter_card":"summary_large_image","twitter_creator":"@SolutionsMetrix","twitter_site":"@SolutionsMetrix","twitter_misc":{"\u00c9crit par":"S\u00e9bastien Forget","Dur\u00e9e de lecture estim\u00e9e":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#article","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/"},"author":{"name":"S\u00e9bastien Forget","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844"},"headline":"Les tendances de la gestion de la relation client en 2025 : voici ce \u00e0 quoi on peut s&#8217;attendre","datePublished":"2025-02-20T18:24:00+00:00","dateModified":"2025-07-25T08:35:11+00:00","mainEntityOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/"},"wordCount":2447,"publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg","keywords":["Article","CRM"],"articleSection":["Articles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/","url":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/","name":"Tendances CRM 2025 : L'avenir des solutions de relation client","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#primaryimage"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg","datePublished":"2025-02-20T18:24:00+00:00","dateModified":"2025-07-25T08:35:11+00:00","description":"Tendances CRM 2025 : guide complet sur l'IA, l'IoT et l'automatisation pour am\u00e9liorer l'efficacit\u00e9 des processus m\u00e9tier.","breadcrumb":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#primaryimage","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Woman-Looking-at-Logistic-Pages-for-Article-Cover-Solutions-Metrix.jpg","width":1254,"height":836,"caption":"woman engineer looking at various information in screen of futuristic interface."},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/tendances-matiere-crm-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsmetrix.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/solutionsmetrix.com\/fr\/category\/article\/"},{"@type":"ListItem","position":3,"name":"Les tendances de la gestion de la relation client en 2025 : voici ce \u00e0 quoi on peut s&#8217;attendre"}]},{"@type":"WebSite","@id":"https:\/\/solutionsmetrix.com\/fr\/#website","url":"https:\/\/solutionsmetrix.com\/fr\/","name":"Solutions Metrix","description":"Your CRM Solutions Leader","publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsmetrix.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/solutionsmetrix.com\/fr\/#organization","name":"Solutions Metrix","url":"https:\/\/solutionsmetrix.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","width":512,"height":93,"caption":"Solutions Metrix"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SolutionsMetrix","https:\/\/x.com\/SolutionsMetrix"]},{"@type":"Person","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844","name":"S\u00e9bastien Forget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","caption":"S\u00e9bastien Forget"},"url":"https:\/\/solutionsmetrix.com\/fr\/author\/sforget\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/comments?post=33863"}],"version-history":[{"count":10,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33863\/revisions"}],"predecessor-version":[{"id":46868,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33863\/revisions\/46868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media\/29040"}],"wp:attachment":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media?parent=33863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/categories?post=33863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/tags?post=33863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}