{"id":33899,"date":"2025-06-19T11:27:16","date_gmt":"2025-06-19T15:27:16","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/pourquoi-lautomatisation-du-marketing-est-elle-importante\/"},"modified":"2025-01-07T15:27:34","modified_gmt":"2025-01-07T20:27:34","slug":"pourquoi-lautomatisation-du-marketing-est-elle-importante","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/pourquoi-lautomatisation-du-marketing-est-elle-importante\/","title":{"rendered":"Pourquoi l&#8217;automatisation du marketing est-elle importante ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33899\" class=\"elementor elementor-33899 elementor-29078\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1e9e3c e-flex e-con-boxed e-con e-parent\" data-id=\"3c1e9e3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75ca63d8 e-con-full e-flex e-con e-child\" data-id=\"75ca63d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428fc690 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"428fc690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c04529f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c04529f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les principales raisons d'utiliser l'automatisation du marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lib\u00e9rer du temps pour am\u00e9liorer la cr\u00e9ativit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9lioration de la qualit\u00e9 du contenu : davantage de tests pour mieux identifier les probl\u00e8mes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorer la qualit\u00e9 de la g\u00e9n\u00e9ration de leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une meilleure exp\u00e9rience client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-417922f e-con-full e-flex e-con e-child\" data-id=\"417922f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c60cf65 e-flex e-con-boxed e-con e-child\" data-id=\"4c60cf65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b9d1bc elementor-widget elementor-widget-heading\" data-id=\"34b9d1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'automatisation s'empare de nombreux types d'outils, qu'il s'agisse d'appareils m\u00e9nagers, de consommation d'\u00e9nergie ou de voitures. Le marketing fait \u00e9galement partie des secteurs en mutation, pour le meilleur de vos projets de marketing. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d2a7c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d2a7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-610fb8b\" data-id=\"610fb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f9ad6b elementor-widget elementor-widget-text-editor\" data-id=\"2f9ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/marketing\/\" target=\"_blank\" rel=\"noopener\">Le marketing<\/a>, comme beaucoup d&#8217;autres secteurs, profite des avanc\u00e9es technologiques de notre \u00e9poque. L&#8217;automatisation s&#8217;empare de nombreux types d&#8217;outils, qu&#8217;il s&#8217;agisse d&#8217;appareils m\u00e9nagers, de consommation d&#8217;\u00e9nergie ou de voitures. Le marketing fait \u00e9galement partie des secteurs en mutation, pour le meilleur de vos projets de marketing. Dans cet article, nous vous expliquons pourquoi.<\/p><p>Les t\u00e2ches r\u00e9currentes dans le domaine du marketing sont nombreuses : courriels, <a href=\"https:\/\/solutionsmetrix.com\/fr\/article\/comment-utiliser-les-medias-sociaux-pour-accroitre-la-satisfaction-de-vos-clients\/\" target=\"_blank\" rel=\"noopener\">interaction dans les m\u00e9dias sociaux<\/a>, etc. Gr\u00e2ce \u00e0 l&#8217;automatisation, toutes ces t\u00e2ches seront facilit\u00e9es, de sorte que les sp\u00e9cialistes du marketing pourront consacrer plus de temps \u00e0 des activit\u00e9s qualitatives. L&#8217;automatisation du marketing est \u00e9galement un moyen d&#8217;\u00eatre plus efficace avec les leads et les prospects qui montrent de l&#8217;int\u00e9r\u00eat pour vos produits et services, gr\u00e2ce \u00e0 des actions cibl\u00e9es et personnalis\u00e9es, plus efficaces.<\/p><p>L&#8217;automatisation du marketing n&#8217;est pas un outil de gestion de la relation client, qui vous aide \u00e0 g\u00e9rer votre relation avec le client : il s&#8217;agit de la partie automatis\u00e9e de la relation.<\/p><p>Il s&#8217;agit d&#8217;une s\u00e9rie de processus intelligents, appel\u00e9s &#8220;workflows&#8221;, qui, g\u00e9r\u00e9s avec le bon outil, vous aideront \u00e0 vous &#8220;rapprocher&#8221; d&#8217;un visiteur. En d&#8217;autres termes, il s&#8217;agit d&#8217;entretenir la relation afin de cr\u00e9er un engagement, comme de g\u00e9n\u00e9rer des ventes. Voici quelques exemples simples : envoyer un e-mail \u00e0 un client qui n&#8217;a pas finalis\u00e9 sa commande (panier abandonn\u00e9), recontacter un prospect qui n&#8217;a pas r\u00e9pondu apr\u00e8s quelques jours, envoyer un message aux personnes qui ont visit\u00e9 une page sp\u00e9cifique, etc. Des flux de travail les plus simples aux plus complexes, les possibilit\u00e9s sont innombrables.<\/p><p>Cependant, cette automatisation doit apporter une valeur ajout\u00e9e humaine et pertinente. L&#8217;exp\u00e9rience du client est au c\u0153ur de ce processus. C&#8217;est l\u00e0 que vous trouverez la cl\u00e9 de l&#8217;automatisation du marketing. Ce sont toutes les t\u00e2ches pr\u00e9visibles et r\u00e9p\u00e9titives de l&#8217;exp\u00e9rience client qui sont adaptables et \u00e9volutives.<\/p><p>Si elle peut vous faciliter la vie, l&#8217;automatisation du marketing n\u00e9cessite encore quelques efforts pour sa mise en \u0153uvre. Elle ne vous apportera pas plus de prospects et vous devrez travailler en amont sur votre g\u00e9n\u00e9ration de leads afin de la rendre r\u00e9ellement efficace. Elle doit tenir compte de l&#8217;\u00e9volution constante des besoins de vos publics, de leurs usages, de leurs comportements et de leurs interactions sur tous les canaux de commercialisation.<\/p><h2 id=\"h-the-main-reasons-to-use-marketing-automation\"><strong>Les principales raisons d&#8217;utiliser l&#8217;automatisation du marketing<\/strong><\/h2><p>Il est \u00e9vident que l&#8217;objectif principal du choix de l&#8217;automatisation du marketing est d&#8217;augmenter vos profits. Mais vous devez trouver le bon moment pour la mettre en \u0153uvre si vous voulez profiter de tous ses avantages. Il peut \u00eatre int\u00e9gr\u00e9 par de nombreuses entreprises, mais ne doit pas remplacer votre marketing. Il s&#8217;agit d&#8217;un outil \u00e0 utiliser une fois que votre strat\u00e9gie de g\u00e9n\u00e9ration et de conversion de prospects a \u00e9t\u00e9 choisie et mise en \u0153uvre. Il vous aidera \u00e0 structurer ces deux processus.<\/p><h3 id=\"h-free-up-time-to-improve-creativity\"><strong>Lib\u00e9rer du temps pour am\u00e9liorer la cr\u00e9ativit\u00e9<\/strong><\/h3><p>Lorsque vous remplacez le travail manuel redondant par des syst\u00e8mes et des campagnes automatiques, vous lib\u00e9rez du temps pour votre \u00e9quipe afin que ses membres puissent se concentrer sur des t\u00e2ches plus cr\u00e9atives.<\/p><p>Si cela a des avantages \u00e9vidents sur l&#8217;efficacit\u00e9 et la productivit\u00e9 de votre \u00e9quipe, cela a aussi un impact positif probablement moins visible sur la cr\u00e9ativit\u00e9 et le bien-\u00eatre g\u00e9n\u00e9ral.<\/p><p>De cette mani\u00e8re, l&#8217;automatisation du marketing vous aidera \u00e0 vous d\u00e9barrasser des t\u00e2ches de routine fastidieuses telles que l&#8217;importation\/exportation de fichiers Excel d&#8217;un syst\u00e8me \u00e0 l&#8217;autre, ou la segmentation manuelle des clients et des prospects.<\/p><p>Aujourd&#8217;hui, vous pouvez cr\u00e9er des segmentations \u00e9volutives qui s&#8217;adaptent \u00e0 l&#8217;\u00e9volution des consommateurs et de leur relation avec votre marque. Vous pouvez ainsi cr\u00e9er une segmentation dynamique en fonction de l&#8217;exp\u00e9rience de vos contacts dans le cycle de vie de vos clients.<\/p><p>Vous pouvez \u00e9galement g\u00e9rer et pr\u00e9programmer vos campagnes sur les r\u00e9seaux sociaux \u00e0 partir d&#8217;un tableau de bord unique, et poster sur diff\u00e9rents profils en une seule fois. Vous pouvez \u00e9galement programmer des messages diff\u00e9rents pour diff\u00e9rents groupes de prospects en fonction des donn\u00e9es de votre CRM.<\/p><p>Pour le d\u00e9partement des ventes, l&#8217;automatisation permet donc de gagner du temps pour mieux s&#8217;occuper de la relation avec le client et pour effectuer une prospection de qualit\u00e9.<\/p><h3 id=\"h-improving-the-content-quality-more-tests-to-better-identify-issues\"><strong>Am\u00e9lioration de la qualit\u00e9 du contenu : davantage de tests pour mieux identifier les probl\u00e8mes<\/strong><\/h3><p>Les donn\u00e9es ont un r\u00f4le important \u00e0 jouer pour le marketing et la gestion. Un outil d&#8217;automatisation du marketing cr\u00e9e des rapports entre vos diff\u00e9rents syst\u00e8mes et actions, et compile les donn\u00e9es pour une analyse plus facile.<\/p><p>Contrairement aux tests A\/B traditionnels des courriels et des pages de renvoi, qui vous permettent de r\u00e9aliser un ou deux tests fractionn\u00e9s avant de les envoyer \u00e0 votre liste de diffusion, le logiciel d&#8217;automatisation vous aidera \u00e0 mettre en \u0153uvre facilement des tests A\/B continus. Devenus une op\u00e9ration quotidienne, ces tests deviennent des t\u00e2ches \u00e0 fort retour sur investissement gr\u00e2ce \u00e0 l&#8217;automatisation.<\/p><p>Vous pouvez \u00e9galement identifier l&#8217;origine des probl\u00e8mes qui se posent dans les op\u00e9rations de votre entreprise. Vous g\u00e9n\u00e9rez beaucoup de prospects, mais ceux-ci ne sont pas correctement g\u00e9r\u00e9s par votre service commercial ? De nombreuses personnes vous demandent une version de d\u00e9monstration ou un livre \u00e9lectronique, mais cela n&#8217;a pas beaucoup d&#8217;impact sur vos ventes ? Les visiteurs abandonnent-ils leur panier d&#8217;achat \u00e0 cause de la mauvaise ergonomie de votre commerce en ligne ? Les syst\u00e8mes d&#8217;automatisation indiquent clairement et rapidement ce qui fonctionne ou non &#8211; il sera donc facile d&#8217;ajuster vos actions en cons\u00e9quence.<\/p><p>Par ailleurs, la perfection n&#8217;existant malheureusement pas, tout ne se passe pas toujours comme pr\u00e9vu. Nous commettons parfois des erreurs accidentelles qui peuvent profond\u00e9ment affecter l&#8217;image de nos entreprises : fautes d&#8217;orthographe ou de ponctuation, d\u00e9formation parfois du sens du message, e-mail envoy\u00e9 \u00e0 la mauvaise personne, etc. Le marketing d&#8217;automatisation vous aide \u00e0 \u00e9viter ces erreurs qui peuvent avoir un impact tr\u00e8s n\u00e9gatif sur votre entreprise.<\/p><h3 id=\"h-improve-the-lead-generation-quality\"><strong>Am\u00e9liorer la qualit\u00e9 de la g\u00e9n\u00e9ration de leads<\/strong><\/h3><p>Il est int\u00e9ressant de faire conna\u00eetre votre entreprise par le biais de la publicit\u00e9 traditionnelle ou des contacts directs. Toutefois, ces actions ne seront efficaces que si ces personnes sont r\u00e9ellement int\u00e9ress\u00e9es par l&#8217;achat. L&#8217;un des principaux avantages des <a href=\"https:\/\/solutionsmetrix.com\/fr\/crm-marketing-automatise\/optimisation-de-site-web\/\" target=\"_blank\" rel=\"noopener\">solutions de marketing<\/a> automatis\u00e9 est qu&#8217;elles peuvent vous aider \u00e0 mieux cibler les consommateurs au bon moment dans l&#8217;entonnoir des ventes, une fois qu&#8217;ils ont manifest\u00e9 de l&#8217;int\u00e9r\u00eat pour votre blog ou votre lettre d&#8217;information. Cela signifie que la liste de prospects sur laquelle vous travaillez est cibl\u00e9e et tr\u00e8s utile : il ne s&#8217;agit pas d&#8217;une simple liste d&#8217;adresses \u00e9lectroniques obtenue au hasard. Selon une enqu\u00eate men\u00e9e aupr\u00e8s de plus de 50 000 sp\u00e9cialistes du marketing B2B, le principal atout de l&#8217;automatisation du marketing reste la g\u00e9n\u00e9ration de prospects de qualit\u00e9.<\/p><p>Une fois que vous avez une liste de prospects, vous devez trouver un moyen de les convertir en clients. C&#8217;est le point cl\u00e9 de la maturation des prospects : vous maintenez l&#8217;int\u00e9r\u00eat des clients potentiels pour votre activit\u00e9 et vous les amenez au point o\u00f9 ils sont sur le point d&#8217;acheter. Les prospects &#8220;nourris&#8221; sont 47% plus susceptibles d&#8217;acheter que ceux qui ne le sont pas. Mais ce travail de nurturing peut prendre du temps si vous disposez d&#8217;une base de donn\u00e9es importante. Heureusement, le marketing automatis\u00e9 vous aide \u00e0 entretenir ces prospects sans \u00eatre oblig\u00e9 de leur envoyer manuellement un contenu sur mesure. En effet, gr\u00e2ce \u00e0 des technologies telles que la messagerie personnalis\u00e9e ou les campagnes de goutte-\u00e0-goutte, vous pouvez \u00eatre s\u00fbr que tout sera fait automatiquement au bon moment.<\/p><h3 id=\"h-a-better-customer-experience\"><strong>Une meilleure exp\u00e9rience client<\/strong><\/h3><p>L&#8217;objectif principal du marketing d&#8217;automatisation est de mieux satisfaire les clients afin de les fid\u00e9liser, ce qui augmentera automatiquement les ventes. Le client doit toujours \u00eatre le point de d\u00e9part de toute action de marketing.<\/p><p>Gr\u00e2ce \u00e0 l&#8217;automatisation, vous pouvez \u00eatre s\u00fbr que le contenu appropri\u00e9 est propos\u00e9 lorsqu&#8217;un client arrive sur votre site, que des produits pertinents sont recommand\u00e9s, qu&#8217;une assistance est fournie lorsqu&#8217;un panier d&#8217;achat est abandonn\u00e9 et que des bulletins d&#8217;information et des SMS int\u00e9ressants sont envoy\u00e9s.<\/p><p>L&#8217;automatisation du marketing est un excellent outil pour le service \u00e0 la client\u00e8le. Vous pouvez automatiser les messages de routine, vous assurer que les clients sont contact\u00e9s en retour et leur fournir une assistance directement en <a href=\"https:\/\/solutionsmetrix.com\/fr\/ressources\/2\/\">ligne<\/a>. Comme par exemple pour le renouvellement d&#8217;un contrat, pour proposer une version test de vos services et produits, ou encore pour lancer une campagne d&#8217;information aupr\u00e8s des nouveaux clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-388d43e6 e-flex e-con-boxed e-con e-parent\" data-id=\"388d43e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7d6c22 elementor-widget elementor-widget-heading\" data-id=\"1f7d6c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4074fe8f e-con-full e-flex e-con e-child\" data-id=\"4074fe8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210d4bf8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"210d4bf8\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 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.elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n 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class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33871 post-33871 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gardez un \u0153il sur vos prospects gr\u00e2ce \u00e0 un CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDans cet environnement \u00e9conomique de plus en plus comp\u00e9titif, votre priorit\u00e9 quotidienne est de g\u00e9n\u00e9rer suffisamment de prospects\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37369 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37369 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/Website-Banner-1558-\u00d7-864-px-4.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37369 post-37369 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Se tenir au courant de la gestion de la relation client (CRM) : A quoi s&#8217;attendre en 2024 ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVous cherchez \u00e0 personnaliser votre mod\u00e8le d'entreprise, \u00e0 am\u00e9liorer la fid\u00e9lisation des clients ou \u00e0 automatiser certains processus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37450 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37450 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Website-Banner-37-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37450 post-37450 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook de tendances en mati\u00e8re d&#8217;exp\u00e9rience client et CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPour c\u00e9l\u00e9brer l'occasion, nous avons compil\u00e9 les meilleures pratiques et tendances \u00e0 conna\u00eetre en mati\u00e8re d'exp\u00e9rience client, en\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;automatisation s&#8217;empare de nombreux types d&#8217;outils, qu&#8217;il s&#8217;agisse d&#8217;appareils m\u00e9nagers, de consommation d&#8217;\u00e9nergie ou de voitures. Le marketing fait \u00e9galement partie des secteurs en mutation, pour le meilleur de vos projets de marketing. <\/p>\n","protected":false},"author":10,"featured_media":29080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[552,580],"class_list":["post-33899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-article-fr","tag-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les raisons d&#039;utiliser l&#039;automatisation du marketing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi les entreprises doivent utiliser l&#039;automatisation du marketing. 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