{"id":33916,"date":"2025-07-23T09:00:00","date_gmt":"2025-07-23T13:00:00","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/marketing-et-ventes-comment-etre-meilleur-ensemble\/"},"modified":"2025-01-07T15:31:54","modified_gmt":"2025-01-07T20:31:54","slug":"marketing-et-ventes-comment-etre-meilleur-ensemble","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/","title":{"rendered":"Marketing et ventes : Comment \u00eatre meilleur ensemble"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33916\" class=\"elementor elementor-33916 elementor-28747\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c6ec18 e-flex e-con-boxed e-con e-parent\" data-id=\"55c6ec18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76bad0b0 e-con-full e-flex e-con e-child\" data-id=\"76bad0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387327ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"387327ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721f4e28 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"721f4e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Dans l'ensemble, plus d'un professionnel de la vente et du marketing sur cinq consid\u00e8re que ses \u00e9quipes de vente et de marketing ne sont pas \"align\u00e9es\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dans l'ensemble, un professionnel de la vente et un sp\u00e9cialiste du marketing interrog\u00e9s sur trois (33 %) d\u00e9clarent que leurs \u00e9quipes de vente et de marketing sont \"tr\u00e8s bien align\u00e9es\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les ventes et le marketing ont des opinions diff\u00e9rentes sur ce que signifie \u00eatre align\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2939e937 e-con-full e-flex e-con e-child\" data-id=\"2939e937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ecccd07 e-flex e-con-boxed e-con e-child\" data-id=\"3ecccd07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533262ce elementor-widget elementor-widget-heading\" data-id=\"533262ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Travailler ensemble pour de meilleurs r\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-690c774 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690c774\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddd6b8c\" data-id=\"ddd6b8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e15e95 elementor-widget elementor-widget-text-editor\" data-id=\"1e15e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;\u00e8re post-pand\u00e9mique a cr\u00e9\u00e9 des d\u00e9fis uniques pour les \u00e9quipes de marketing et de vente qui n&#8217;ont pas l&#8217;habitude du travail \u00e0 distance et pour celles qui s&#8217;appuient traditionnellement sur l&#8217;interaction en face \u00e0 face avec les clients. Le marketing \u00e9tant soumis \u00e0 une pression accrue pour influencer le chiffre d&#8217;affaires et <a href=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/ventes\/\" target=\"_blank\" rel=\"noopener\">les ventes<\/a> ayant besoin de nouvelles m\u00e9thodes d&#8217;approche des clients, nous pouvons supposer sans risque que la solution r\u00e9side dans un alignement et une collaboration meilleurs, plus rapides et plus solides entre les ventes et le marketing afin de soutenir la croissance de l&#8217;entreprise.<\/p><p>Une nouvelle enqu\u00eate d&#8217;opinion r\u00e9alis\u00e9e par\u00a0SugarCRM\u00a0r\u00e9v\u00e8le de nombreuses possibilit\u00e9s d&#8217;am\u00e9lioration pour s&#8217;aligner sur le march\u00e9.\u00a0ventes\u00a0et\u00a0les \u00e9quipes de marketing. Lisez la suite pour d\u00e9couvrir nos conclusions !<\/p><p><strong><em>Dans l&#8217;ensemble, plus d&#8217;un professionnel de la vente et d&#8217;un sp\u00e9cialiste du marketing sur cinq consid\u00e8rent que leurs \u00e9quipes de vente et de marketing ne sont pas align\u00e9es.<\/em><\/strong><\/p><p>Il s&#8217;agit donc d&#8217;un appel aux ventes et au marketing pour qu&#8217;ils adoptent une approche &#8220;de retour aux sources&#8221;, c&#8217;est-\u00e0-dire qu&#8217;ils se r\u00e9unissent r\u00e9guli\u00e8rement, fixent des objectifs communs et am\u00e9liorent leur communication.<\/p><p>Les \u00e9quipes marketing devraient collaborer avec les \u00e9quipes commerciales pour d\u00e9finir ce qui qualifie un prospect pour les sp\u00e9cialistes du marketing par rapport aux vendeurs, les processus de transfert, les r\u00e8gles d&#8217;\u00e9valuation des prospects, et les tenir au courant du contenu marketing en cours d&#8217;\u00e9laboration.<\/p><p>D&#8217;autre part, l&#8217;\u00e9quipe de vente peut fournir au marketing des informations sur les clients car elle interagit directement avec les prospects et les clients. La collecte de commentaires sur les ventes peut aider les entreprises \u00e0 mener des recherches plus approfondies sur les clients et \u00e0 se d\u00e9marquer de leurs concurrents.<\/p><p><strong><em>Dans l&#8217;ensemble, un professionnel de la vente et un sp\u00e9cialiste du marketing interrog\u00e9s sur trois (33 %) d\u00e9clarent que leurs \u00e9quipes de vente et de marketing sont &#8220;tr\u00e8s bien align\u00e9es&#8221;.<\/em><\/strong><\/p><p>Quelque 59 % d&#8217;entre eux affirment que les avantages de l&#8217;alignement comprennent l&#8217;am\u00e9lioration des taux de r\u00e9ussite et un pipeline de vente plus solide &#8211; un avantage pour les deux \u00e9quipes et pour l&#8217;entreprise. Les organisations qui cherchent \u00e0 se d\u00e9velopper devraient analyser la fa\u00e7on dont leurs \u00e9quipes de vente et de marketing s&#8217;entendent le plus rapidement possible.<\/p><p>En outre, l&#8217;alignement permet de conclure des contrats plus rapidement, ce qui constitue une excellente base pour la croissance de votre entreprise. Pour commencer, vos \u00e9quipes de vente et de marketing doivent partager des indicateurs cl\u00e9s de performance communs, des objectifs \u00e0 court et \u00e0 long terme, et comprendre clairement o\u00f9 se situent les lacunes en mati\u00e8re d&#8217;habilitation.<\/p><p><strong><em>Les ventes et le marketing ont des opinions diff\u00e9rentes sur ce que signifie \u00eatre align\u00e9.<\/em><\/strong><\/p><p>Alors que 20 % des vendeurs affirment \u00eatre parfaitement en phase avec le marketing, seuls 2 % des sp\u00e9cialistes du marketing d\u00e9clarent \u00eatre parfaitement en phase avec le marketing.<\/p><p>Les groupes ont des opinions diff\u00e9rentes sur ce qu&#8217;il faudrait faire pour am\u00e9liorer la situation. Les sp\u00e9cialistes du marketing estiment que la cause premi\u00e8re du d\u00e9salignement est le fait de ne pas \u00eatre motiv\u00e9s par les m\u00eames objectifs, tandis que les responsables des ventes pensent qu&#8217;une meilleure communication permettrait d&#8217;y rem\u00e9dier.<\/p><p>En outre, les technologies qui soutiennent les processus de vente et de marketing tout au long du cycle de vie du client sont souvent cloisonn\u00e9es, ce qui limite la visibilit\u00e9, l&#8217;efficacit\u00e9 et la visibilit\u00e9 sur l&#8217;ensemble du parcours du client.<\/p><p>Les entreprises align\u00e9es s&#8217;adaptent mieux aux nouvelles technologies. 38 % des \u00e9quipes align\u00e9es d\u00e9clarent avoir besoin d&#8217;une technologie de vente et de marketing encore plus performante pour passer \u00e0 la vitesse sup\u00e9rieure.<\/p><p>L&#8217;un des principaux moyens de s&#8217;aligner ? Int\u00e9grer\u00a0CRM\u00a0et\u00a0marketing automation<a href=\"https:\/\/www.sugarcrm.com\/solutions\/sugar-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">,<\/a>\u00a0les outils utilis\u00e9s par chaque \u00e9quipe sont essentiels car ils garantissent la circulation des donn\u00e9es entre les \u00e9quipes, une vision commune des clients et des informations commerciales exploitables. Les \u00e9quipes de vente peuvent s&#8217;impliquer dans la d\u00e9finition des qualifications des prospects et dans l&#8217;explication des raisons pour lesquelles un prospect a \u00e9t\u00e9 qualifi\u00e9 et leur a \u00e9t\u00e9 attribu\u00e9. Les plates-formes int\u00e9gr\u00e9es renforcent les ventes en mettant en \u00e9vidence et en alertant les activit\u00e9s cl\u00e9s des prospects et des clients, ainsi que les points de contact marketing, gr\u00e2ce \u00e0 une vue chronologique pratique.<\/p><p>De plus, le marketing peut cr\u00e9er des exp\u00e9riences personnalis\u00e9es pour les prospects et les clients en exploitant les donn\u00e9es d&#8217;automatisation de la force de vente pour segmenter les prospects. Une segmentation d\u00e9taill\u00e9e permet d&#8217;affecter avec pr\u00e9cision les efforts de marketing aux domaines pr\u00e9sentant le plus grand potentiel de revenus.<\/p><h2><strong>Vous \u00eates meilleurs ensemble<\/strong><\/h2><p>Lorsque les \u00e9quipes de marketing et de vente unissent leurs forces, elles sont 67% plus efficaces pour conclure des affaires. Am\u00e9lioration de la communication, de la fixation d&#8217;objectifs et de l&#8217;int\u00e9gration de vos comp\u00e9tences. CRM et les <a href=\"https:\/\/solutionsmetrix.com\/fr\/article\/pourquoi-lautomatisation-du-marketing-est-elle-importante\/\" target=\"_blank\" rel=\"noopener\">solutions d&#8217;automatisation du marketing<\/a> sont la formule gagnante pour assurer le succ\u00e8s de vos ventes et de votre marketing.<\/p><p>Vous voulez en savoir plus sur la fa\u00e7on dont la technologie permet aux \u00e9quipes de marketing et de vente de s&#8217;unir autour d&#8217;un revenu unique afin d&#8217;accro\u00eetre la productivit\u00e9 et la croissance de l&#8217;entreprise ? Consultez ces guides :<\/p><ul><li>CRM et\u00a0Marketing Automation\u00a0Int\u00e9gration simplifi\u00e9e\u00a0&#8211; Qu&#8217;attendez-vous d&#8217;une &#8220;int\u00e9gration transparente&#8221; ? En tant qu&#8217;experts en CRM et en automatisation du marketing, nous avons \u00e9labor\u00e9 cet eBook simplifi\u00e9 pour vous aider \u00e0 comprendre.<\/li><li>D\u00e9manteler les silos\u00a0pour une exp\u00e9rience client sans faille &#8211; D\u00e9couvrez comment l&#8217;alignement de vos \u00e9quipes de vente, de marketing et de service client peut d\u00e9bloquer la cl\u00e9 d&#8217;une exp\u00e9rience client (CX) exceptionnelle.<\/li><\/ul><p>*Cet article est tir\u00e9 de\u00a0SugarCRM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-22f15c4a e-flex e-con-boxed e-con e-parent\" data-id=\"22f15c4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9fd6b elementor-widget elementor-widget-heading\" data-id=\"fd9fd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c367c9d e-con-full e-flex e-con e-child\" data-id=\"1c367c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e04c592 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"5e04c592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:32462,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33916 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33916 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\");}<\/style><style id=\"loop-32462\">.elementor-32462 .elementor-element.elementor-element-7aacfa9{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.5;--border-radius:10px 10px 10px 10px;box-shadow:0px 7px 10px 0px rgba(0, 0, 0, 0.33);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-7aacfa9:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7aacfa9::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-32462 .elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/SM_New-Colors-brackground-1.png\");background-position:top right;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow:hover::before{--background-overlay:'';background-color:#241F2F;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover{--overlay-opacity:0.7;}.elementor-32462 .elementor-element.elementor-element-f80cc2d, .elementor-32462 .elementor-element.elementor-element-f80cc2d::before{--overlay-transition:0.7s;}.elementor-32462 .elementor-element.elementor-element-30d2833{--display:flex;--min-height:350px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 0px 10px 10px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-32462 .elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:12px;font-weight:700;text-transform:uppercase;color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-574ec32 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-e7f08d5 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:24px;font-weight:600;line-height:1.2em;color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-e7f08d5 > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-064426d .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:13px;font-weight:600;color:#696969;}.elementor-32462 .elementor-element.elementor-element-064426d > .elementor-widget-container{margin:10px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-press-release h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-case-study h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-testimonial h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33916 post-33916 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-marketing-fr tag-sales-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing et ventes : Comment \u00eatre meilleur ensemble<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTravailler ensemble pour de meilleurs r\u00e9sultats\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37493 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37493 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/iStock-1999859439.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37493 post-37493 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-pharma-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/quels-sont-les-criteres-de-selection-dune-plateforme-de-gestion-de-la-relation-client-dans-lindustrie-pharmaceutique\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quels sont les crit\u00e8res de s\u00e9lection d&#8217;une plateforme de gestion de la relation client dans l&#8217;industrie pharmaceutique ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa nature r\u00e9volutionnaire de l'industrie des sciences de la vie oblige les repr\u00e9sentants commerciaux d'aujourd'hui \u00e0 \u00eatre plus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/quels-sont-les-criteres-de-selection-dune-plateforme-de-gestion-de-la-relation-client-dans-lindustrie-pharmaceutique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33914 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33914 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Brainstorming-Session-for-Automation-Platforms-Solutions-Metrix.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33914 post-33914 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-creatio-fr tag-marketing-fr tag-microsoft-fr tag-salesforce-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/guide-des-plateformes-dautomatisation-du-marketing-les-plus-performantes-du-marche\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Guide des plateformes d&#8217;automatisation du marketing les plus performantes du march\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVoici notre guide pour vous aider \u00e0 choisir votre plateforme de marketing automation.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/guide-des-plateformes-dautomatisation-du-marketing-les-plus-performantes-du-marche\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Travailler ensemble pour de meilleurs r\u00e9sultats<\/p>\n","protected":false},"author":10,"featured_media":28749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[580,569,581],"class_list":["post-33916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-fr","tag-sales-fr","tag-sugar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing et ventes : Strat\u00e9gies de meilleure collaboration<\/title>\n<meta name=\"description\" content=\"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et ventes : Strat\u00e9gies de meilleure collaboration\" \/>\n<meta property=\"og:description\" content=\"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Metrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolutionsMetrix\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1558\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"S\u00e9bastien Forget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:site\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00e9bastien Forget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/\"},\"author\":{\"name\":\"S\u00e9bastien Forget\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\"},\"headline\":\"Marketing et ventes : Comment \u00eatre meilleur ensemble\",\"datePublished\":\"2025-07-23T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/\"},\"wordCount\":1132,\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\",\"keywords\":[\"marketing\",\"Sales\",\"Sugar\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/\",\"name\":\"Marketing et ventes : Strat\u00e9gies de meilleure collaboration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\",\"datePublished\":\"2025-07-23T13:00:00+00:00\",\"description\":\"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#primaryimage\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\",\"width\":1558,\"height\":864,\"caption\":\"Business Meeting Sales and Marketing - Solutions Metrix\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-et-ventes-comment-etre-meilleur-ensemble\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/category\\\/article\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing et ventes : Comment \u00eatre meilleur ensemble\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"name\":\"Solutions Metrix\",\"description\":\"Your CRM Solutions Leader\",\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\",\"name\":\"Solutions Metrix\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"width\":512,\"height\":93,\"caption\":\"Solutions Metrix\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SolutionsMetrix\",\"https:\\\/\\\/x.com\\\/SolutionsMetrix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\",\"name\":\"S\u00e9bastien Forget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"caption\":\"S\u00e9bastien Forget\"},\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/author\\\/sforget\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing et ventes : Strat\u00e9gies de meilleure collaboration","description":"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing et ventes : Strat\u00e9gies de meilleure collaboration","og_description":"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.","og_url":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/","og_site_name":"Solutions Metrix","article_publisher":"https:\/\/www.facebook.com\/SolutionsMetrix","article_published_time":"2025-07-23T13:00:00+00:00","og_image":[{"width":1558,"height":864,"url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png","type":"image\/png"}],"author":"S\u00e9bastien Forget","twitter_card":"summary_large_image","twitter_creator":"@SolutionsMetrix","twitter_site":"@SolutionsMetrix","twitter_misc":{"\u00c9crit par":"S\u00e9bastien Forget","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#article","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/"},"author":{"name":"S\u00e9bastien Forget","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844"},"headline":"Marketing et ventes : Comment \u00eatre meilleur ensemble","datePublished":"2025-07-23T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/"},"wordCount":1132,"publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png","keywords":["marketing","Sales","Sugar"],"articleSection":["Articles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/","url":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/","name":"Marketing et ventes : Strat\u00e9gies de meilleure collaboration","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#primaryimage"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png","datePublished":"2025-07-23T13:00:00+00:00","description":"Boostez la croissance de votre entreprise en int\u00e9grant les \u00e9quipes de marketing et de vente pour une collaboration efficace dans un monde en \u00e9volution.","breadcrumb":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#primaryimage","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png","width":1558,"height":864,"caption":"Business Meeting Sales and Marketing - Solutions Metrix"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsmetrix.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/solutionsmetrix.com\/fr\/category\/article\/"},{"@type":"ListItem","position":3,"name":"Marketing et ventes : Comment \u00eatre meilleur ensemble"}]},{"@type":"WebSite","@id":"https:\/\/solutionsmetrix.com\/fr\/#website","url":"https:\/\/solutionsmetrix.com\/fr\/","name":"Solutions Metrix","description":"Your CRM Solutions Leader","publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsmetrix.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/solutionsmetrix.com\/fr\/#organization","name":"Solutions Metrix","url":"https:\/\/solutionsmetrix.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","width":512,"height":93,"caption":"Solutions Metrix"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SolutionsMetrix","https:\/\/x.com\/SolutionsMetrix"]},{"@type":"Person","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844","name":"S\u00e9bastien Forget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","caption":"S\u00e9bastien Forget"},"url":"https:\/\/solutionsmetrix.com\/fr\/author\/sforget\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/comments?post=33916"}],"version-history":[{"count":1,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33916\/revisions"}],"predecessor-version":[{"id":46499,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33916\/revisions\/46499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media\/28749"}],"wp:attachment":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media?parent=33916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/categories?post=33916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/tags?post=33916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}