{"id":33920,"date":"2025-06-26T11:24:17","date_gmt":"2025-06-26T15:24:17","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/six-strategies-pour-un-marketing-maitrise\/"},"modified":"2025-01-07T15:27:45","modified_gmt":"2025-01-07T20:27:45","slug":"six-strategies-pour-un-marketing-maitrise","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/six-strategies-pour-un-marketing-maitrise\/","title":{"rendered":"Six strat\u00e9gies pour un marketing ma\u00eetris\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33920\" class=\"elementor elementor-33920 elementor-28754\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378b890a e-flex e-con-boxed e-con e-parent\" data-id=\"378b890a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64f42f9b e-con-full e-flex e-con e-child\" data-id=\"64f42f9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c633469 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c633469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4459f704 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4459f704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nettoyez votre base de donn\u00e9es de contacts<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un transfert en douceur vers la vente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trouver un \u00e9quilibre entre les tactiques entrantes et sortantes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Adaptez votre contenu au parcours d'achat de vos clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9viter les fuites de plomb<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Plan de mesure<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> R\u00e9flexions finales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7faa99c5 e-con-full e-flex e-con e-child\" data-id=\"7faa99c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2226555d e-flex e-con-boxed e-con e-child\" data-id=\"2226555d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65caa3ba elementor-widget elementor-widget-heading\" data-id=\"65caa3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/technologies-de-linformation\/\" target=\"_blank\">Faites passer votre entreprise au niveau sup\u00e9rieur gr\u00e2ce \u00e0 des strat\u00e9gies de marketing ma\u00eetris\u00e9es.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3a1327 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3a1327\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e260e3\" data-id=\"8e260e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad61ea elementor-widget elementor-widget-text-editor\" data-id=\"0ad61ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La diff\u00e9rence entre un bon <a href=\"https:\/\/solutionsmetrix.com\/fr\/crm-marketing-automatise\/optimisation-de-site-web\/\" target=\"_blank\" rel=\"noopener\">sp\u00e9cialiste du marketing B2B<\/a> et un excellent sp\u00e9cialiste r\u00e9side dans la capacit\u00e9 \u00e0 comprendre la situation globale pour atteindre les acheteurs cibles.<\/p><p>Les choses se compliquent encore si vos ressources sont limit\u00e9es. Vous devez y r\u00e9fl\u00e9chir \u00e0 deux fois et faire le bon choix pour obtenir les meilleurs r\u00e9sultats pour la croissance de votre entreprise.<\/p><p>M\u00eame la meilleure route peut \u00eatre sem\u00e9e d&#8217;emb\u00fbches et faire d\u00e9railler les plans les plus cr\u00e9atifs. Voici six solutions et id\u00e9es concr\u00e8tes pour \u00e9viter ces pi\u00e8ges.<\/p><h2><strong>Nettoyez votre base de donn\u00e9es de contacts<\/strong><\/h2><p>De mauvaises donn\u00e9es sont synonymes de mauvaises d\u00e9cisions, d&#8217;argent gaspill\u00e9 en communications mal adress\u00e9es et, tr\u00e8s probablement, de clients m\u00e9contents. Pire encore, vous risquez de perdre des opportunit\u00e9s commerciales.<\/p><p>Pour pr\u00e9server l&#8217;exactitude des donn\u00e9es de vos prospects, veillez \u00e0.. :<\/p><ul><li>Faites correspondre vos enregistrements \u00e0 des bases de donn\u00e9es tierces afin d&#8217;importer r\u00e9guli\u00e8rement de nouvelles mises \u00e0 jour. Les syst\u00e8mes d&#8217;automatisation du <a href=\"https:\/\/solutionsmetrix.com\/fr\/strategie-crm\/marketing\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> permettent souvent d&#8217;acc\u00e9der facilement \u00e0 des bases de donn\u00e9es externes \u00e0 des fins de validation et de nettoyage.<\/li><li>Former et motiver les employ\u00e9s qui sont en contact direct avec les clients pour qu&#8217;ils demandent des mises \u00e0 jour \u00e0 chaque rencontre avec le client. Il s&#8217;agit notamment du personnel des centres d&#8217;appel, du service client\u00e8le, des vendeurs et des distributeurs. C&#8217;est peut-\u00eatre le travail du marketing de garder la base de donn\u00e9es propre, mais les donn\u00e9es sont un actif pr\u00e9cieux de l&#8217;entreprise, et tout le monde a int\u00e9r\u00eat \u00e0 ce qu&#8217;elles soient de bonne qualit\u00e9.<\/li><li>Encouragez vos clients \u00e0 conserver leurs donn\u00e9es sur votre site web en cr\u00e9ant un compte prot\u00e9g\u00e9 par un mot de passe o\u00f9 ils peuvent g\u00e9rer les donn\u00e9es que vous avez sur eux et indiquer comment ils souhaitent recevoir des nouvelles de votre part.<\/li><\/ul><figure class=\"wp-block-image size-full\"><\/figure><h2><strong>Un transfert en douceur vers la vente<\/strong><\/h2><p>Lorsque vous avez un nouveau prospect dans votre syst\u00e8me, vous devez d\u00e9terminer s&#8217;il est pr\u00eat pour la vente. Pour que l&#8217;\u00e9valuation des prospects soit r\u00e9ussie, vous devez d\u00e9finir \u00e0 l&#8217;avance des crit\u00e8res de qualification appropri\u00e9s avec votre \u00e9quipe de vente. Ce processus peut s&#8217;av\u00e9rer difficile, principalement parce que les ventes et le marketing ne partagent pas toujours la m\u00eame vision du client.<\/p><p>Pour obtenir un mod\u00e8le d&#8217;\u00e9valuation efficace, vous devez recueillir des informations sur le comportement de l&#8217;acheteur tout au long de son parcours. Id\u00e9alement, votre syst\u00e8me d&#8217;automatisation du marketing devrait se connecter de mani\u00e8re transparente \u00e0 votre syst\u00e8me de gestion de la relation client (CRM) afin que les ventes et le marketing puissent avoir acc\u00e8s en temps r\u00e9el aux donn\u00e9es des clients tout au long du processus.<\/p><p>Les plateformes d&#8217;automatisation du marketing, telles que Sugar Market, exploitent l&#8217;\u00e9valuation pr\u00e9dictive aliment\u00e9e par l&#8217;IA pour aider les sp\u00e9cialistes du marketing \u00e0 qualifier facilement les prospects et \u00e0 les envoyer aux ventes, sans avoir \u00e0 construire et \u00e0 maintenir un mod\u00e8le traditionnel d&#8217;\u00e9valuation des prospects.<\/p><h2><strong>Trouver un \u00e9quilibre entre les tactiques entrantes et sortantes<\/strong><\/h2><p>Le web est l&#8217;une des trois principales ressources vers lesquelles les acheteurs B2B se tournent pour obtenir des r\u00e9ponses lorsqu&#8217;ils sont confront\u00e9s \u00e0 des probl\u00e8mes professionnels, au m\u00eame titre que les analystes du secteur et les pairs.<\/p><p>Cela signifie que les techniques de marketing entrant -blogs, marketing de contenu, analyse des mots cl\u00e9s, sites Web optimis\u00e9s pour les moteurs de recherche, m\u00e9dias sociaux et la page d&#8217;atterrissage si importante &#8211; sont devenues essentielles pour capter cet int\u00e9r\u00eat et lancer une relation commerciale. En proposant un contenu de qualit\u00e9, vous aidez vos prospects \u00e0 r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re d&#8217;am\u00e9liorer leur activit\u00e9. C&#8217;est un outil formidable pour attirer le prospect dans l&#8217;entonnoir marketing et instrumenter chaque \u00e9tape de son parcours.<\/p><figure class=\"wp-block-image size-full\"><\/figure><p>Cependant, se limiter \u00e0 attendre que les prospects vous trouvent revient \u00e0 laisser de c\u00f4t\u00e9 des opportunit\u00e9s commerciales. Les communications marketing sortantes sont aussi essentielles que les communications entrantes pour atteindre les objectifs de revenus de votre entreprise. Le d\u00e9marchage t\u00e9l\u00e9phonique est en effet d\u00e9pass\u00e9 \u00e0 l&#8217;\u00e8re de l&#8217;internet, mais les nouveaux outils int\u00e9gr\u00e9s \u00e0 votre solution de gestion de la relation client (CRM) sont une excellente occasion d&#8217;envoyer des personnes sur votre site web.<\/p><h2><strong>Adaptez votre contenu au parcours d&#8217;achat de vos clients<\/strong><\/h2><p>Le contenu informatif est l&#8217;outil essentiel pour attirer de nouveaux prospects et les aider \u00e0 progresser dans leur parcours d&#8217;achat. Mais ne faites pas passer la pratique avant la planification ! Vous devez disposer d&#8217;une strat\u00e9gie de contenu solide bas\u00e9e sur le ciblage et l&#8217;analyse :<\/p><ul><li>Commencez la planification de votre contenu par une analyse du processus d&#8217;achat de vos clients. Identifiez les \u00e9tapes par lesquelles ils passent, afin de s\u00e9lectionner le contenu appropri\u00e9 qui les aidera \u00e0 passer \u00e0 l&#8217;\u00e9tape suivante.<\/li><li>Segmentez vos clients en fonction de variables importantes telles que le secteur d&#8217;activit\u00e9, la taille de l&#8217;entreprise et le r\u00f4le d&#8217;achat. Ils peuvent avoir des besoins diff\u00e9rents en mati\u00e8re de contenu. Les fonctions de vos interlocuteurs &#8211; utilisateur final ou d\u00e9cideur &#8211; sont tr\u00e8s probablement diff\u00e9rentes et ont donc des int\u00e9r\u00eats diff\u00e9rents.<\/li><\/ul><h2><strong>\u00c9viter les fuites de plomb<\/strong><\/h2><p>Seule une fraction des demandes de campagne est qualifi\u00e9e sur le champ. Les autres doivent \u00eatre entretenus jusqu&#8217;\u00e0 ce qu&#8217;ils soient pr\u00eats \u00e0 prendre du temps pr\u00e9cieux pour la vente.<\/p><figure class=\"wp-block-image size-full\"><\/figure><p>Les outils d&#8217;automatisation du marketing, tels que Sugar Market, aident les sp\u00e9cialistes du marketing \u00e0 qualifier ces prospects. Voici quelques bonnes pratiques qui peuvent am\u00e9liorer consid\u00e9rablement am\u00e9liorer:<\/p><ul><li>Un programme de maturation des prospects doit \u00eatre continu, r\u00e9gulier et r\u00e9actif. Mettre en place une s\u00e9quence d\u00e9clench\u00e9e de messages de maturation en utilisant une vari\u00e9t\u00e9 de canaux m\u00e9diatiques.<\/li><li>Le ton du message doit \u00eatre informatif et utile, plut\u00f4t qu&#8217;orient\u00e9 vers la vente.<\/li><li>Cr\u00e9ez des pages de renvoi d\u00e9di\u00e9es o\u00f9 vous pourrez poser des questions de profilage et poursuivre le contenu \u00e9ducatif.<\/li><\/ul><h2><strong>Plan de mesure<\/strong><\/h2><p>Le marketing B2B est complexe, avec de multiples parties dans le cercle d&#8217;achat et de longs cycles de vente qui n\u00e9cessitent des messages multi-touches et multi-canaux. Les sp\u00e9cialistes du marketing doivent suivre chaque contact tout en analysant l&#8217;efficacit\u00e9 par canal et par compte.<\/p><p>Avec une telle complexit\u00e9, la mesure est une priorit\u00e9 lors de l&#8217;ex\u00e9cution des campagnes de marketing. Veillez \u00e0 ce que les indicateurs suivis soient pertinents pour l&#8217;ensemble de l&#8217;entreprise.<\/p><p>Sugar Market peut vous aider \u00e0 mesurer le succ\u00e8s de votre marketing et \u00e0 d\u00e9couvrir ce qui fonctionne et ce qui ne fonctionne pas gr\u00e2ce \u00e0 Advanced Analytics, un puissant module de reporting de qualit\u00e9 BI.<\/p><h2><strong>R\u00e9flexions finales<\/strong><\/h2><p>La ma\u00eetrise de votre strat\u00e9gie de marketing consiste \u00e0 rester en contact avec vos prospects et \u00e0 les inciter \u00e0 s&#8217;engager pour approfondir la relation et augmenter les chances de les convertir en clients.<\/p><p>Si vous souhaitez en savoir plus sur la cr\u00e9ation d&#8217;une <a href=\"https:\/\/solutionsmetrix.com\/fr\/crm-marketing-automatise\/strategie\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie de marketing efficace<\/a>, nous vous recommandons vivement ces ressources :<\/p><ul><li>D\u00e9marrer avec le lead nurturing &#8211; Tout au long de ce guide, vous d\u00e9couvrirez les bases du lead nurturing, des conseils sur le lead nurturing et de nouvelles id\u00e9es de campagnes de nurturing.<\/li><li>Les tenants et les aboutissants de l&#8217;Inbound Marketing &#8211; Dans cet eBook, nous explorons les bases d&#8217;une strat\u00e9gie d&#8217;inbound marketing, la diff\u00e9rence entre les tactiques d&#8217;outbound d&#8217;autrefois et les campagnes d&#8217;inbound gagnantes d&#8217;aujourd&#8217;hui.<\/li><li>Lead Scoring 101 &#8211; Dans cet eBook, nous explorons la valeur du lead scoring, les mod\u00e8les populaires, et les outils et \u00e9quipes pour assurer le succ\u00e8s.<\/li><li>10 raisons pour lesquelles les entreprises adoptent l&#8217;automatisation du marketing &#8211; Ce guide explore les d\u00e9fis les plus courants auxquels les sp\u00e9cialistes du marketing sont confront\u00e9s aujourd&#8217;hui et la mani\u00e8re dont l&#8217;automatisation du marketing y r\u00e9pond directement.<p>*Article originellement tir\u00e9 de <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> SugarCRM*<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-529a3712 e-flex e-con-boxed e-con e-parent\" data-id=\"529a3712\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c07305 elementor-widget elementor-widget-heading\" data-id=\"45c07305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a209c4b e-con-full e-flex e-con e-child\" data-id=\"4a209c4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2781ab2d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"2781ab2d\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Business-Meeting-Sales-and-Marketing-Solutions-Metrix.png\");}<\/style><style id=\"loop-32462\">.elementor-32462 .elementor-element.elementor-element-7aacfa9{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.5;--border-radius:10px 10px 10px 10px;box-shadow:0px 7px 10px 0px rgba(0, 0, 0, 0.33);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-7aacfa9:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-7aacfa9 > 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.elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 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.elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 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.elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n   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class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33916 post-33916 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-marketing-fr tag-sales-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing et ventes : Comment \u00eatre meilleur ensemble<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTravailler ensemble pour de meilleurs r\u00e9sultats\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-et-ventes-comment-etre-meilleur-ensemble\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37493 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37493 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/iStock-1999859439.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37493 post-37493 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-pharma-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/quels-sont-les-criteres-de-selection-dune-plateforme-de-gestion-de-la-relation-client-dans-lindustrie-pharmaceutique\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quels sont les crit\u00e8res de s\u00e9lection d&#8217;une plateforme de gestion de la relation client dans l&#8217;industrie pharmaceutique ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa nature r\u00e9volutionnaire de l'industrie des sciences de la vie oblige les repr\u00e9sentants commerciaux d'aujourd'hui \u00e0 \u00eatre plus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/quels-sont-les-criteres-de-selection-dune-plateforme-de-gestion-de-la-relation-client-dans-lindustrie-pharmaceutique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33914 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33914 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Brainstorming-Session-for-Automation-Platforms-Solutions-Metrix.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33914 post-33914 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-creatio-fr tag-marketing-fr tag-microsoft-fr tag-salesforce-fr tag-sugar-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/guide-des-plateformes-dautomatisation-du-marketing-les-plus-performantes-du-marche\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Guide des plateformes d&#8217;automatisation du marketing les plus performantes du march\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVoici notre guide pour vous aider \u00e0 choisir votre plateforme de marketing automation.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/guide-des-plateformes-dautomatisation-du-marketing-les-plus-performantes-du-marche\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faire passer votre entreprise \u00e0 la vitesse sup\u00e9rieure gr\u00e2ce \u00e0 des strat\u00e9gies de marketing ma\u00eetris\u00e9es<\/p>\n","protected":false},"author":10,"featured_media":28756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[580,581],"class_list":["post-33920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-fr","tag-sugar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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