{"id":33939,"date":"2024-07-06T23:28:00","date_gmt":"2024-07-07T03:28:00","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/"},"modified":"2025-01-07T15:36:17","modified_gmt":"2025-01-07T20:36:17","slug":"marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/","title":{"rendered":"Marketing &#8211; Une nouvelle fa\u00e7on de communiquer avec les m\u00e9decins et les patients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33939\" class=\"elementor elementor-33939 elementor-28546\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74aa92 e-flex e-con-boxed e-con e-parent\" data-id=\"b74aa92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-116d3bdc e-con-full e-flex e-con e-child\" data-id=\"116d3bdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d3e442 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26d3e442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deb22ff elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7deb22ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Portail HCP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Formation m\u00e9dicale continue (FMC)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Avantages du marketing des soins de sant\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Planification strat\u00e9gique de la croissance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De meilleurs soins de sant\u00e9 gr\u00e2ce aux donn\u00e9es des patients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing avec des outils sans code<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promotion de la FMC et des \u00e9v\u00e9nements de collecte de fonds<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ab0b0c3 e-con-full e-flex e-con e-child\" data-id=\"2ab0b0c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46285f31 e-flex e-con-boxed e-con e-child\" data-id=\"46285f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bede51 elementor-widget elementor-widget-heading\" data-id=\"1bede51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans cet article, nous examinerons les moyens les plus simples de dialoguer avec les m\u00e9decins.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee9b62d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee9b62d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cd4fce\" data-id=\"1cd4fce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc1169 elementor-widget elementor-widget-text-editor\" data-id=\"bfc1169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Le monde \u00e9volue rapidement et de nouvelles options s&#8217;offrent aux citoyens. Le <a href=\"https:\/\/solutionsmetrix.com\/fr\/crm-marketing-automatise\/engagement-client\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> num\u00e9rique a ouvert des possibilit\u00e9s infinies et des opportunit\u00e9s de se d\u00e9marquer de la concurrence. Elle a connu une croissance exponentielle au cours des ann\u00e9es de pand\u00e9mie. Dans cet article, nous examinerons les moyens les plus simples de dialoguer avec les m\u00e9decins.<\/span><\/p><h2 id=\"h-hcp-portal\">Portail HCP<\/h2><p>Les prestataires de soins de sant\u00e9 (HCP), les marques pharmaceutiques et les soignants utilisent une source d&#8217;information bas\u00e9e sur le cloud pour aider toutes les personnes impliqu\u00e9es \u00e0 prendre les meilleures d\u00e9cisions afin de prot\u00e9ger les patients contre les risques m\u00e9dicaux. Ces portails sont b\u00e9n\u00e9fiques car ils r\u00e9duisent le temps n\u00e9cessaire \u00e0 l&#8217;ex\u00e9cution des t\u00e2ches. De plus, il est fortement recommand\u00e9 et promu par les communaut\u00e9s de soins de sant\u00e9.<\/p><p>Obtenez sans effort des informations sur les produits pour les patients beaucoup plus rapidement. Vous pouvez \u00e9galement recevoir les derni\u00e8res recherches m\u00e9dicales lorsque vous en avez besoin ou vous r\u00e9approvisionner en \u00e9chantillons. Un portail HCP simplifie tout pour les m\u00e9decins, les repr\u00e9sentants pharmaceutiques et les patients.<\/p><h2 id=\"h-continued-medical-education-cme\">Formation m\u00e9dicale continue (FMC)<\/h2><p>Le marketing num\u00e9rique est devenu le premier choix pour promouvoir les \u00e9v\u00e9nements de formation m\u00e9dicale continue destin\u00e9s aux professionnels de la sant\u00e9. \u00c0 l&#8217;heure o\u00f9 tout se passe en ligne, les webinaires sont de plus en plus populaires. Un webinaire est un \u00e9v\u00e9nement en ligne h\u00e9berg\u00e9 par une entreprise et diffus\u00e9 aux participants par le biais d&#8217;un ordinateur ou d&#8217;autres appareils tels qu&#8217;une tablette ou un smartphone. Les webinaires ont aid\u00e9 les organismes de soins de sant\u00e9 \u00e0 r\u00e9cup\u00e9rer de nombreuses informations sur les patients. Par cons\u00e9quent, la recherche s&#8217;est intensifi\u00e9e. Utilisez les webinaires pour permettre aux gens d&#8217;en savoir plus sur leur sant\u00e9 et leur \u00e9tat de sant\u00e9 et pour leur permettre d&#8217;interagir avec des professionnels de la sant\u00e9 afin d&#8217;obtenir des informations imm\u00e9diates sur les patients.<\/p><h2 id=\"h-health-care-marketing-benefits\">Avantages du marketing des soins de sant\u00e9<\/h2><p>Le marketing est l&#8217;un des nombreux moyens dont disposent les gens pour entrer en contact avec les professionnels de la sant\u00e9. Envoyez des courriels, tels que des lettres d&#8217;information, \u00e0 vos abonn\u00e9s afin de prolonger le lien avec votre public. En guidant les gens gr\u00e2ce \u00e0 des campagnes d&#8217;e-mails de maturation, vous les \u00e9duquerez et instaurerez un climat de confiance. Gr\u00e2ce aux tests A\/B, vous pouvez \u00e9liminer les pages web ou les courriels les moins performants et aider les gens \u00e0 acc\u00e9der rapidement aux informations sur les soins de sant\u00e9 en fonction des interactions.<\/p><p>Une bonne segmentation de l&#8217;audience est une autre strat\u00e9gie de marketing utilis\u00e9e pour cibler des publics sp\u00e9cifiques sur la base d&#8217;autant de d\u00e9tails que n\u00e9cessaire : localisation, persona, type de produit ou besoins en mati\u00e8re de soins de sant\u00e9, etc.<\/p><h2 id=\"h-strategic-growth-planning\">Planification strat\u00e9gique de la croissance<\/h2><p>Garder un \u0153il sur les r\u00e9sultats de votre marketing par rapport aux performances ant\u00e9rieures vous aidera \u00e0 am\u00e9liorer et \u00e0 augmenter vos ventes. Fixez des buts et des objectifs tels que des budgets appropri\u00e9s et des allocations de ressources pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque et acqu\u00e9rir de nouveaux clients gr\u00e2ce \u00e0 la g\u00e9n\u00e9ration de leads.<\/p><p>L&#8217;un des moyens les plus simples de planification strat\u00e9gique consiste \u00e0 am\u00e9liorer le service \u00e0 la client\u00e8le. Le marketing aupr\u00e8s des professionnels de la sant\u00e9 est en constante \u00e9volution, mais il est essentiel de mesurer les progr\u00e8s de votre campagne et vos efforts de marketing pour optimiser vos strat\u00e9gies et maximiser la port\u00e9e de votre audience, afin d&#8217;obtenir un succ\u00e8s \u00e0 long terme.<\/p><h2 id=\"h-better-health-care-with-patient-data\">De meilleurs soins de sant\u00e9 gr\u00e2ce aux donn\u00e9es des patients<\/h2><p>Les informations m\u00e9dicales des patients peuvent \u00eatre sauvegard\u00e9es afin de fournir de meilleurs soins. Les dossiers m\u00e9dicaux sont confidentiels, mais si certaines informations sont sensibles, les coordonn\u00e9es, la localisation, les rendez-vous m\u00e9dicaux, etc. ne le sont pas. De plus, vous pouvez g\u00e9rer les donn\u00e9es des patients et les promouvoir directement aupr\u00e8s d&#8217;eux, sans oublier que les donn\u00e9es tra\u00e7ables peuvent \u00e9galement aider \u00e0 identifier les risques potentiels pour la sant\u00e9.<\/p><h2 id=\"h-marketing-with-no-code-tools\">Marketing avec des outils sans code<\/h2><p>L&#8217;utilisation d&#8217;outils Creatio no-code pr\u00eats \u00e0 l&#8217;emploi signifie que de nombreux codes sont stock\u00e9s dans l&#8217;interface graphique, ce qui facilite grandement les t\u00e2ches puisqu&#8217;il n&#8217;est pas n\u00e9cessaire d&#8217;\u00e9crire des codes appropri\u00e9s. Les donn\u00e9es deviennent beaucoup plus faciles \u00e0 lire car il existe des formes, des symboles et des ic\u00f4nes que les utilisateurs peuvent utiliser pour naviguer facilement dans les donn\u00e9es.<\/p><p>En outre, moins de texte et plus de repr\u00e9sentation visuelle rendent les donn\u00e9es plus faciles \u00e0 comprendre pour effectuer des t\u00e2ches beaucoup plus rapidement. Les outils sans code de Creatio sont d\u00e9j\u00e0 connect\u00e9s pour l&#8217;envoi d&#8217;e-mails en masse, les campagnes de maturation multi-actions et bien plus encore, ce qui les rend plus faciles \u00e0 utiliser que les outils de marketing populaires tels que Mailchimp, qui est moins fiable car il n\u00e9cessite un abonnement et un codage ad\u00e9quat pour effectuer une t\u00e2che.<\/p><h2 id=\"h-promoting-cme-and-fundraising-events\">Promotion de la FMC et des \u00e9v\u00e9nements de collecte de fonds<\/h2><p>Les \u00e9v\u00e9nements de collecte de fonds sont un excellent moyen d&#8217;inciter les gens \u00e0 s&#8217;engager aupr\u00e8s des m\u00e9decins. La promotion des soins de sant\u00e9 par les m\u00e9dias sociaux reste \u00e9galement une option rentable. Il en va de m\u00eame pour la promotion des MEC. Cela permettra \u00e9galement de cr\u00e9er une relation \u00e0 long terme au sein de la communaut\u00e9 des soins de sant\u00e9 &#8211; en outre, les r\u00e9f\u00e9rences aux m\u00e9decins locaux augmenteront. Comme les gens sont plus attir\u00e9s par la communaut\u00e9 des soins de sant\u00e9, il est possible d&#8217;organiser des \u00e9v\u00e9nements plus importants et, gr\u00e2ce \u00e0 un syst\u00e8me de gestion de la relation client, vous pouvez facilement assurer le suivi de vos clients potentiels.<\/p><h2 id=\"h-conclusion\">Conclusion<\/h2><p>Les m\u00e9dias sociaux permettent aux professionnels de la sant\u00e9 d&#8217;entrer en contact avec les patients, ce qui a consid\u00e9rablement stimul\u00e9 le secteur des soins de sant\u00e9.<\/p><p>Les efforts et les strat\u00e9gies de marketing num\u00e9rique croissants ont augment\u00e9 la concurrence pour les prestataires de soins de sant\u00e9, augmentant ainsi les options pour les personnes. En outre, il est beaucoup plus facile de communiquer avec un m\u00e9decin gr\u00e2ce au marketing et \u00e0 la num\u00e9risation, car il est possible d&#8217;\u00e9tablir des interactions individuelles plut\u00f4t que de planifier des r\u00e9unions. Les solutions de marketing num\u00e9rique offrent aux organisations et aux prestataires de soins de sant\u00e9 plus de visibilit\u00e9 que jamais. Les webinaires destin\u00e9s \u00e0 promouvoir les activit\u00e9s de FMC et les \u00e9v\u00e9nements sont tr\u00e8s populaires, et ce \u00e0 juste titre. Il s&#8217;agit d&#8217;une strat\u00e9gie de marketing qui s&#8217;est av\u00e9r\u00e9e efficace pour de nombreuses personnes.<\/p><p>Enfin, tout ce que vous pouvez mesurer et suivre peut toujours \u00eatre am\u00e9lior\u00e9. Si vous disposez d&#8217;un syst\u00e8me de gestion de la relation client (CRM) pour g\u00e9rer tous vos efforts de marketing et suivre vos performances, votre potentiel de marketing dans le secteur de la sant\u00e9 est illimit\u00e9.<\/p><p><strong>VOUS VOULEZ EN SAVOIR PLUS : CONSULTEZ NOTRE WEBINAIRE ICI<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-403c05c4 e-flex e-con-boxed e-con e-parent\" data-id=\"403c05c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c109ca5 elementor-widget elementor-widget-heading\" data-id=\"6c109ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-377f9093 e-con-full e-flex e-con e-child\" data-id=\"377f9093\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52850d53 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"52850d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:32462,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37395 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37395 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/Woman-Working-from-Home-for-Playbook-Cover-Solutions-Metrix.jpg\");}<\/style><style id=\"loop-32462\">.elementor-32462 .elementor-element.elementor-element-7aacfa9{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.5;--border-radius:10px 10px 10px 10px;box-shadow:0px 7px 10px 0px rgba(0, 0, 0, 0.33);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-7aacfa9:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7aacfa9::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-7aacfa9 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-32462 .elementor-element.elementor-element-f80cc2d{--display:flex;--min-height:200px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--border-radius:10px 10px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/SM_New-Colors-brackground-1.png\");background-position:top right;background-repeat:no-repeat;background-size:cover;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d:hover > .e-con-inner > .elementor-background-video-container::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .elementor-background-slideshow:hover::before, .elementor-32462 .elementor-element.elementor-element-f80cc2d > .e-con-inner > .elementor-background-slideshow:hover::before{--background-overlay:'';background-color:#241F2F;}.elementor-32462 .elementor-element.elementor-element-f80cc2d:hover{--overlay-opacity:0.7;}.elementor-32462 .elementor-element.elementor-element-f80cc2d, .elementor-32462 .elementor-element.elementor-element-f80cc2d::before{--overlay-transition:0.7s;}.elementor-32462 .elementor-element.elementor-element-30d2833{--display:flex;--min-height:350px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 0px 10px 10px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-32462 .elementor-element.elementor-element-30d2833:not(.elementor-motion-effects-element-type-background), .elementor-32462 .elementor-element.elementor-element-30d2833 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-7d523a9{--display:flex;--min-height:120px;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32462 .elementor-element.elementor-element-8e4cd2e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-574ec32 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:12px;font-weight:700;text-transform:uppercase;color:#FFFFFF;}.elementor-32462 .elementor-element.elementor-element-574ec32 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-e7f08d5 .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:24px;font-weight:600;line-height:1.2em;color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-e7f08d5 > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-064426d .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;font-size:13px;font-weight:600;color:#696969;}.elementor-32462 .elementor-element.elementor-element-064426d > .elementor-widget-container{margin:10px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-press-release h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-case-study h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-testimonial h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37395 post-37395 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-creatio-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-sans-code-de-creatio\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook sans code de Creatio<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLe Playbook est un guide ind\u00e9pendant des fournisseurs qui permet aux \u00e9quipes de fournir des applications d'entreprise de\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-sans-code-de-creatio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33338 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33338 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/01\/iStock-1317778359.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33338 post-33338 post type-post status-publish format-standard has-post-thumbnail hentry category-temoignage category-testimonial tag-creatio-fr tag-manufacturing-fr tag-testimonal-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/temoignage\/com-pleat-filter\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/temoignage\/\" rel=\"tag\">T\u00e9moignages<\/a>, <a href=\"https:\/\/solutionsmetrix.com\/category\/testimonial\/\" rel=\"tag\">Testimonials<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9quilibrer la croissance avec un service \u00e0 la client\u00e8le exceptionnel gr\u00e2ce \u00e0 la CRM pour l&#8217;industrie manufacturi\u00e8re<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">24 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tComment le CRM industriel a am\u00e9lior\u00e9 l'exp\u00e9rience client et l'\u00e9volutivit\u00e9 de Com-Pleat Filter\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/temoignage\/com-pleat-filter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-33965 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-33965 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/iStock-1477483038.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33965 post-33965 post type-post status-publish format-standard has-post-thumbnail hentry category-temoignage tag-creatio-fr tag-healthcare-fr tag-pharma-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/temoignage\/creatio-no-code-crm-pour-lindustrie-pharmaceutique-les-hopitaux-et-le-secteur-de-la-sante\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/temoignage\/\" rel=\"tag\">T\u00e9moignages<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creatio (No-Code CRM) pour l&#8217;industrie pharmaceutique, les h\u00f4pitaux et le secteur de la sant\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tL'impact du No-Code CRM de Creatio dans le secteur des soins de sant\u00e9 \u00e0 travers l'analyse vid\u00e9o d'un\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/temoignage\/creatio-no-code-crm-pour-lindustrie-pharmaceutique-les-hopitaux-et-le-secteur-de-la-sante\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous examinerons les moyens les plus simples de dialoguer avec les m\u00e9decins.<\/p>\n","protected":false},"author":10,"featured_media":28567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[560,564,562],"class_list":["post-33939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-creatio-fr","tag-healthcare-fr","tag-pharma-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing des soins de sant\u00e9 pour l&#039;engagement m\u00e9decin-patient<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing des soins de sant\u00e9 pour l&#039;engagement m\u00e9decin-patient\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Metrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolutionsMetrix\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-07T03:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T20:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1364\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00e9bastien Forget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:site\" content=\"@SolutionsMetrix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00e9bastien Forget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/\"},\"author\":{\"name\":\"S\u00e9bastien Forget\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\"},\"headline\":\"Marketing &#8211; Une nouvelle fa\u00e7on de communiquer avec les m\u00e9decins et les patients\",\"datePublished\":\"2024-07-07T03:28:00+00:00\",\"dateModified\":\"2025-01-07T20:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/\"},\"wordCount\":1347,\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Online-doctor-appointment-Solutions-Metrix.jpeg\",\"keywords\":[\"Creatio\",\"Healthcare\",\"Pharma\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/\",\"name\":\"Marketing des soins de sant\u00e9 pour l'engagement m\u00e9decin-patient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Online-doctor-appointment-Solutions-Metrix.jpeg\",\"datePublished\":\"2024-07-07T03:28:00+00:00\",\"dateModified\":\"2025-01-07T20:36:17+00:00\",\"description\":\"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#primaryimage\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Online-doctor-appointment-Solutions-Metrix.jpeg\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Online-doctor-appointment-Solutions-Metrix.jpeg\",\"width\":1364,\"height\":600,\"caption\":\"Online-doctor-appointment-Solutions-Metrix\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/article\\\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/category\\\/article\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing &#8211; Une nouvelle fa\u00e7on de communiquer avec les m\u00e9decins et les patients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"name\":\"Solutions Metrix\",\"description\":\"Your CRM Solutions Leader\",\"publisher\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#organization\",\"name\":\"Solutions Metrix\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/white-logo-smx.png\",\"width\":512,\"height\":93,\"caption\":\"Solutions Metrix\"},\"image\":{\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SolutionsMetrix\",\"https:\\\/\\\/x.com\\\/SolutionsMetrix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/#\\\/schema\\\/person\\\/30cb23e3bf993e6bccfc30b2b521f844\",\"name\":\"S\u00e9bastien Forget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/solutionsmetrix.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sebastien-Forget1-1-150x150.png\",\"caption\":\"S\u00e9bastien Forget\"},\"url\":\"https:\\\/\\\/solutionsmetrix.com\\\/fr\\\/author\\\/sforget\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing des soins de sant\u00e9 pour l'engagement m\u00e9decin-patient","description":"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing des soins de sant\u00e9 pour l'engagement m\u00e9decin-patient","og_description":"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.","og_url":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/","og_site_name":"Solutions Metrix","article_publisher":"https:\/\/www.facebook.com\/SolutionsMetrix","article_published_time":"2024-07-07T03:28:00+00:00","article_modified_time":"2025-01-07T20:36:17+00:00","og_image":[{"width":1364,"height":600,"url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg","type":"image\/jpeg"}],"author":"S\u00e9bastien Forget","twitter_card":"summary_large_image","twitter_creator":"@SolutionsMetrix","twitter_site":"@SolutionsMetrix","twitter_misc":{"\u00c9crit par":"S\u00e9bastien Forget","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#article","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/"},"author":{"name":"S\u00e9bastien Forget","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844"},"headline":"Marketing &#8211; Une nouvelle fa\u00e7on de communiquer avec les m\u00e9decins et les patients","datePublished":"2024-07-07T03:28:00+00:00","dateModified":"2025-01-07T20:36:17+00:00","mainEntityOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/"},"wordCount":1347,"publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg","keywords":["Creatio","Healthcare","Pharma"],"articleSection":["Articles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/","url":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/","name":"Marketing des soins de sant\u00e9 pour l'engagement m\u00e9decin-patient","isPartOf":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#primaryimage"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg","datePublished":"2024-07-07T03:28:00+00:00","dateModified":"2025-01-07T20:36:17+00:00","description":"D\u00e9couvrez comment les outils de marketing num\u00e9rique et de CRM modifient la mani\u00e8re dont les prestataires de soins de sant\u00e9 am\u00e9liorent la communication.","breadcrumb":{"@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#primaryimage","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Online-doctor-appointment-Solutions-Metrix.jpeg","width":1364,"height":600,"caption":"Online-doctor-appointment-Solutions-Metrix"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsmetrix.com\/fr\/article\/marketing-une-nouvelle-facon-de-communiquer-avec-les-medecins-et-les-patients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsmetrix.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/solutionsmetrix.com\/fr\/category\/article\/"},{"@type":"ListItem","position":3,"name":"Marketing &#8211; Une nouvelle fa\u00e7on de communiquer avec les m\u00e9decins et les patients"}]},{"@type":"WebSite","@id":"https:\/\/solutionsmetrix.com\/fr\/#website","url":"https:\/\/solutionsmetrix.com\/fr\/","name":"Solutions Metrix","description":"Your CRM Solutions Leader","publisher":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsmetrix.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/solutionsmetrix.com\/fr\/#organization","name":"Solutions Metrix","url":"https:\/\/solutionsmetrix.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2022\/11\/white-logo-smx.png","width":512,"height":93,"caption":"Solutions Metrix"},"image":{"@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SolutionsMetrix","https:\/\/x.com\/SolutionsMetrix"]},{"@type":"Person","@id":"https:\/\/solutionsmetrix.com\/fr\/#\/schema\/person\/30cb23e3bf993e6bccfc30b2b521f844","name":"S\u00e9bastien Forget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","url":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","contentUrl":"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/02\/Sebastien-Forget1-1-150x150.png","caption":"S\u00e9bastien Forget"},"url":"https:\/\/solutionsmetrix.com\/fr\/author\/sforget\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/comments?post=33939"}],"version-history":[{"count":1,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33939\/revisions"}],"predecessor-version":[{"id":46506,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/posts\/33939\/revisions\/46506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media\/28567"}],"wp:attachment":[{"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/media?parent=33939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/categories?post=33939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsmetrix.com\/fr\/wp-json\/wp\/v2\/tags?post=33939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}