{"id":33953,"date":"2024-07-13T04:12:00","date_gmt":"2024-07-13T08:12:00","guid":{"rendered":"https:\/\/solutionsmetrix.com\/non-classifiee\/la-page-datterrissage-un-outil-puissant-pour-convertir-les-prospects\/"},"modified":"2025-01-07T16:38:52","modified_gmt":"2025-01-07T21:38:52","slug":"la-page-datterrissage-un-outil-puissant-pour-convertir-les-prospects","status":"publish","type":"post","link":"https:\/\/solutionsmetrix.com\/fr\/article\/la-page-datterrissage-un-outil-puissant-pour-convertir-les-prospects\/","title":{"rendered":"La page d&#8217;atterrissage &#8211; un outil puissant pour convertir les prospects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33953\" class=\"elementor elementor-33953 elementor-29031\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac47cb e-flex e-con-boxed e-con e-parent\" data-id=\"bac47cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f75265f e-con-full e-flex e-con e-child\" data-id=\"4f75265f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a07ff2a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a07ff2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un coup d&#8217;\u0153il :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3650a3ca elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3650a3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qu'est-ce qu'une page d'atterrissage ?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comment attirer les internautes vers vos pages d'atterrissage?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quels sont les atouts et la valeur ajout\u00e9e ?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Outil de conception<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab45327 e-con-full e-flex e-con e-child\" data-id=\"ab45327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-209543d9 e-flex e-con-boxed e-con e-child\" data-id=\"209543d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7128c3d1 elementor-widget elementor-widget-heading\" data-id=\"7128c3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le but de cet article est de vous expliquer le principe et l'impact de l'inclusion des pages d'atterrissage dans le processus de cr\u00e9ation et de conversion de nouveaux prospects.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f44e09 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f44e09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c82ae8f\" data-id=\"c82ae8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb34cd elementor-widget elementor-widget-text-editor\" data-id=\"afb34cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme la plupart des entreprises, petites ou grandes, vous avez commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 votre processus de conversion des prospects, avec une strat\u00e9gie pr\u00e9cise comprenant des objectifs, ainsi que du contenu et des actions \u00e0 entreprendre. Par ailleurs, avez-vous pens\u00e9 \u00e0 inclure les pages d&#8217;atterrissage dans ce processus ?<\/p><p>Le but de cet article est de vous expliquer le principe et l&#8217;impact de l&#8217;inclusion des pages d&#8217;atterrissage dans le processus de cr\u00e9ation et de conversion de nouveauxprospects\u00a0prospects.<\/p><h2><strong>Qu&#8217;est-ce qu&#8217;une page d&#8217;atterrissage ?<\/strong><\/h2><p>La page d&#8217;atterrissage est la page sur laquelle un\u00a0Le lead\u00a0arrive apr\u00e8s avoir cliqu\u00e9 sur une incitation \u00e0 l&#8217;action (bouton, lien commercial, e-mail, banni\u00e8re publicitaire, etc.) Pour pouvoir acc\u00e9der \u00e0 des informations sur une offre sp\u00e9cifique, ou t\u00e9l\u00e9charger un contenu (ebook, livre blanc, etc.), le lead doit remplir un formulaire qui le redirigera vers une page d&#8217;accus\u00e9 de r\u00e9ception.<\/p><p>Par rapport aux autres pages de votre site web, dont l&#8217;objectif est d&#8217;informer vos visiteurs sur vos produits et services, la page d&#8217;atterrissage ne promeut qu&#8217;une seule action, dans un but commercial : alimenter votre base de donn\u00e9es avec despistes\u00a0pistes\u00a0 pertinentes qui pr\u00e9sentent un potentiel de conversion \u00e9lev\u00e9.<\/p><h2><strong>Comment attirer les internautes vers vos pages d&#8217;atterrissage ?<\/strong><\/h2><p>Les pages d&#8217;atterrissage sont faciles \u00e0 utiliser. Par exemple, dans le cadre d&#8217;une campagne Adwords, comprenant des objectifs clairs ou li\u00e9e \u00e0 une offre sp\u00e9cifique, un utilisateur int\u00e9ress\u00e9 cliquant sur le lien atterrit sur une page qui lui fournira plus d&#8217;informations et l&#8217;appellera \u00e0 l&#8217;action. Pour ce faire, un formulaire \u00e0 remplir lui permettra de t\u00e9l\u00e9charger du contenu informatif, de s&#8217;inscrire \u00e0 un cours, d&#8217;obtenir une version de d\u00e9monstration ou de faire un essai gratuit&#8230;<\/p><h2><strong>Quels sont les atouts et la valeur ajout\u00e9e ?<\/strong><\/h2><p>En plus de fournir les bonnes informations \u00e0 la bonne personne au bon moment, la page d&#8217;atterrissage ajoutera les atouts suivants \u00e0 votre processus de conversion\u00a0leads:<\/p><h3><em>Un appel \u00e0 l&#8217;action efficace<\/em><\/h3><p>Sachant que la page de renvoi est li\u00e9e \u00e0 un contenu cibl\u00e9, l&#8217;internaute a acc\u00e8s \u00e0 des informations r\u00e9pondant \u00e0 un besoin sp\u00e9cifique. Il n&#8217;a qu&#8217;une seule chose \u00e0 faire, ce qui augmente sa probabilit\u00e9 d&#8217;agir.<\/p><h3><em>Le rendement des campagnes publicitaires<\/em><\/h3><p>En outre, l&#8217;utilisation de pages d&#8217;atterrissage lors de campagnes bas\u00e9es sur le paiement par clic peut augmenter votre taux de conversion et r\u00e9duire le co\u00fbt par clic, et enfin augmenter le rendement de vos campagnes publicitaires.<\/p><h3><em>Mesurer le retour sur investissement de vos campagnes<\/em><\/h3><p>L&#8217;un des atouts des pages d&#8217;atterrissage est qu&#8217;une fois int\u00e9gr\u00e9es dans votre processus de conversion, vous pourrez g\u00e9n\u00e9rer des rapports d\u00e9taill\u00e9s afin de quantifier votre action et l&#8217;impact de vos campagnes.<\/p><h2><strong>Outil de conception<\/strong><\/h2><p>De nombreux outils disponibles sur le march\u00e9 vous aideront \u00e0 construire le contenu de votre page d&#8217;atterrissage et \u00e0 cr\u00e9er un lien facilement utilisable dans vos campagnes, ainsi qu&#8217;\u00e0 g\u00e9n\u00e9rer des rapports d\u00e9taill\u00e9s. Voici un aper\u00e7u des informations que vous pourrez obtenir : le nombre de clics, le nombre de visites, l&#8217;origine des visites, etc.<\/p><p>Je vous recommande vivement de lire cet ebook :\u00a0<em>Outils de marketing automation, quel choix faire <\/em>qui vous aidera \u00e0 conna\u00eetre les diff\u00e9rents outils disponibles sur le march\u00e9 et surtout \u00e0 choisir celui qui vous convient le mieux.<\/p><p>Il est vrai que l&#8217;utilisation de pages d&#8217;atterrissage peut vous aider \u00e0 g\u00e9n\u00e9rer des revenus conduit. En revanche, il est n\u00e9cessaire de les int\u00e9grer dans une <a href=\"https:\/\/solutionsmetrix.com\/fr\/tag\/marketing-fr\/page\/2\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie de marketing<\/a> automation. Pour cela, je vous recommande vivement de t\u00e9l\u00e9charger cet ebook :\u00a0<em>Generating inbound leads, strategy and best practices<\/em>,\u00a0qui vous aidera \u00e0 mieux conna\u00eetre les diff\u00e9rentes strat\u00e9gies \u00e0 mettre en \u0153uvre pour alimenter votre base de donn\u00e9es en leads, dans le but ultime de les qualifier en tant que prospects et opportunit\u00e9s, et enfin de les transformer en nouveaux clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6525797e e-flex e-con-boxed e-con e-parent\" data-id=\"6525797e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774ec8d1 elementor-widget elementor-widget-heading\" data-id=\"774ec8d1\" 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.elementor-element.elementor-element-9a0ae16{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-32462 .elementor-element.elementor-element-5a22ede .elementor-widget-container{font-family:\"Open Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:1.2em;}.elementor-32462 .elementor-element.elementor-element-5a22ede > .elementor-widget-container{margin:15px 0px 15px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-ee92f52{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button{font-family:\"Open Sans\", Sans-serif;font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:0.6px;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#FC670100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus{color:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:hover svg, .elementor-32462 .elementor-element.elementor-element-4f1b04b .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-32462 .elementor-element.elementor-element-4f1b04b > .elementor-widget-container{margin:0px 0px -3px 0px;padding:0px 0px 0px 0px;}.elementor-32462 .elementor-element.elementor-element-4f1b04b.elementor-element{--align-self:flex-start;}\/* Start custom CSS for heading, class: .elementor-element-574ec32 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinaire h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-communique-de-presse h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-etude-de-cas h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-temoignage h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-e7f08d5 *\/.category-article h4 a {\n    background-color: #3A3B73 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-webinar h4 a{\n    background-color: #6658de !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-press-release h4 a{\n    background-color: #c51d1d !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-ebook h4 a{\n    background-color: cadetblue !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n\n.category-case-study h4 a{\n    background-color: #c25252 !important;;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\n.category-testimonial h4 a{\n    background-color: #cb9b33 !important;\n    padding-top:3px;\n    padding-bottom:3px;\n    padding-right:15px;\n    padding-left:15px;\n    border-radius: 25px;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-33871 post-33871 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/article\/\" rel=\"tag\">Articles<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gardez un \u0153il sur vos prospects gr\u00e2ce \u00e0 un CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDans cet environnement \u00e9conomique de plus en plus comp\u00e9titif, votre priorit\u00e9 quotidienne est de g\u00e9n\u00e9rer suffisamment de prospects\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/article\/gardez-un-oeil-sur-vos-prospects-grace-a-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37369 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37369 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/04\/Website-Banner-1558-\u00d7-864-px-4.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37369 post-37369 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Se tenir au courant de la gestion de la relation client (CRM) : A quoi s&#8217;attendre en 2024 ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVous cherchez \u00e0 personnaliser votre mod\u00e8le d'entreprise, \u00e0 am\u00e9liorer la fid\u00e9lisation des clients ou \u00e0 automatiser certains processus\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/se-tenir-au-courant-de-la-gestion-de-la-relation-client-crm-a-quoi-sattendre-en-2024\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-32462\">.e-loop-item-37450 .elementor-element.elementor-element-f80cc2d:not(.elementor-motion-effects-element-type-background), .e-loop-item-37450 .elementor-element.elementor-element-f80cc2d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/solutionsmetrix.com\/wp-content\/uploads\/2024\/03\/Website-Banner-37-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"32462\" class=\"elementor elementor-32462 elementor-27484 e-loop-item e-loop-item-37450 post-37450 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook tag-crm-fr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7aacfa9 e-flex e-con-boxed e-con e-parent\" data-id=\"7aacfa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f80cc2d e-flex e-con-boxed e-con e-child\" data-id=\"f80cc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-30d2833 e-con-full e-flex e-con e-child\" data-id=\"30d2833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d523a9 e-con-full e-flex e-con e-child\" data-id=\"7d523a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e4cd2e e-con-full e-flex e-con e-child\" data-id=\"8e4cd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ec32 elementor-widget elementor-widget-heading\" data-id=\"574ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solutionsmetrix.com\/fr\/category\/ebook\/\" rel=\"tag\">Ebooks<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f08d5 elementor-widget elementor-widget-heading\" data-id=\"e7f08d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook de tendances en mati\u00e8re d&#8217;exp\u00e9rience client et CRM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064426d elementor-widget elementor-widget-heading\" data-id=\"064426d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21 juillet 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0ae16 e-con-full e-flex e-con e-child\" data-id=\"9a0ae16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22ede elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5a22ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPour c\u00e9l\u00e9brer l'occasion, nous avons compil\u00e9 les meilleures pratiques et tendances \u00e0 conna\u00eetre en mati\u00e8re d'exp\u00e9rience client, en\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee92f52 e-con-full e-flex e-con e-child\" data-id=\"ee92f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b04b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f1b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/solutionsmetrix.com\/fr\/ebook\/playbook-de-tendances-en-matiere-dexperience-client-et-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le but de cet article est de vous expliquer le principe et l&#8217;impact de l&#8217;inclusion des pages d&#8217;atterrissage dans le processus de cr\u00e9ation et de conversion de nouveaux prospects.<\/p>\n","protected":false},"author":10,"featured_media":29033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[544],"tags":[552,580],"class_list":["post-33953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-article-fr","tag-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximiser la conversion gr\u00e2ce \u00e0 des pages d&#039;atterrissage<\/title>\n<meta name=\"description\" content=\"Explorez le pouvoir des pages d&#039;atterrissage dans la conversion des leads. 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