Marketing Automation  Pricing & Features

Find out which marketing automation service package best fits your needs!
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What is your company size?
This information will help determine the budget for the recommended tool.
How many people will use the marketing automation tool?
This information allows us to better understand your structural needs.
What is your estimated total marketing active contacts?
This information will guide the price for the marketing automation licenses.
Do you already have a marketing automation tool?
This will help us understand which type of service offering better fits your needs.
Do you have a marketing automation tool preference?
Because we are an agnostic partner, it is important for us to understand your preferences.
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Marketing Automation Success

As your Marketing Automation Partner, Solutions Metrix assists you in applying digital marketing best practices across all your initiatives.

What is marketing automation?

  • Centralizing your data management for more accurate insights
  • Personalize and automate your client engagement to build strong relationships
  • Simplify your prospect acquisition with the right tools

Why do I need marketing automation?

  • Automate your tedious tasks to focus on what really matters
  • Understand your customers and market
  • Reduce your efforts and increase your ROI

Why is Solutions Metrix the right partner?

  • We are agnostic – we focus on added value and our unique approaches, and this, regardless of the platform
  • We place marketing automation at the heart of the digital ecosystem to find ways to accelerate our clients' growth or transformation
  • We have a team of dedicated marketing automation consultants covering the entire project implementation

Our Packages

Starter

The Starter Package will allow you to set the basics and adequately configure your marketing automation tool. This package suits the organizations that don’t have the internal resources for an intensive and long-term project.

$10,500.00
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Our clients' favorite

Essential

The Essential Package suits the company that has a base in terms of marketing automation and digital marketing. This package allows you to bring your digital landscape to the next level.

$23,900.00
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Pro

The Pro Package is a perfect fit for organizations that want to build a solutions ecosystem, including marketing automation. This package allows companies to put marketing automation at the center of their digital ecosystem to generate a fast return on investment.

On demand
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Premium

The Premium Package has one purpose; creating the best-in-class marketing automation initiative to put your organization on top of the industry. Nowadays, it’s crucial to be a leader in terms of digital marketing.

On demand
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Starter
Essential
Pro
Premium
Platform configuration
• User profile configuration
• Connection of users' mailboxes
• Connecting subdomains
• Connecting an email domain
• Define physical address and email types
• Creation of marketing automation data naming convention
• Import contacts, leads, accounts
• Create a list of current customers
• Create a list of prospects / leads
• Testing and QA
Platform Integration
• Add tracking code
• Filter internal IP addresses
• Connection with CRM or other software (e.g. ERP, E-commerce platform)
• Custom integdration with Analytic tools (e.g. Power BI or others)
• Connection to social media
• Connection with external platforms (e.g. Mailchimp, Dynamics 365, etc.)
Creation of a content strategy
• Social Prospecting (Creation of contact and lead sheets and creation of static and dynamic lists)
• Automation (Segmentation of the database)
• Email strategy (sending)
• Definition of email objectives (Awareness, Conversion, Education, Notoriety, Data Collection)
• Construction of the email calendar
• Internal email strategy (Announcement and launches, HR, best practices, awards)
• Definition of email KPIs objectives (Open Rate, Click to Rate, etc.)
• A/B test strategy
Creation of tailored automation workflows
• Creation of branded email templates
• Ad campaign management per channel
Creation of a lead acquisition strategy
• Definition of lead acquisition objectives and strategy
• Identification of acquisition budget
• Identification of market / industry trends
• Creation of new acquisition sources and conversion paths
• Optimization of current acquisition sources (e.g. product registration)
• Creation of a reward strategy (incentive to subscribe)
Implementation and execution of marketing automation strategies
• Performance Optimization of developed strategies
• Troubleshooting and custom reporting to respond to ever evolving corporate needs
• Advanced analytics configuration
Lead / contact scoring
Build a scoring system to define lead qualification based on engagement level or specific activities
Marketing 360 Strategy
Digital and marketing automation roadmap for years to come
Content workshop
Content creation training and documentation
User Experience Definitions
• Customer journey definition and workshops
• Buyer persona development and workshops
• Buyer profile development and workshops
Sales & Marketing Alignment
Establish parameters to identify a qualified lead, leads handoff, an approval process and role assignment and responsibilities
Email campaign and automation process review
Establish a process for creating emails and kick-starting campaigns
Forms and landing page process review
Establish a process for creating forms and landing pages
Social media campaign process review
Establish a process for managing a social media campaign
Platform & Data management process review
• Establish a process for data imports and exports
• Establish a process for the creation of new fields and their nomenclature
Reporting and Analytics Process review
Establish a process for creating basic reports and analyzing them
Creation of a UX / UI Strategy
• UX research for the optimization of the online customer journey / experience
• MOFU/BOFU Offer creation (data collection points, landing pages, website pages, 3rd party data, 1st party data)
• Training and documentation
Creation of a Smart Content strategy
Creation of dynamic content, smart content, smart CTA and smart offers
Creation of an Event management strategy
Establish processes for event creation and management

Our Support Packages

Essential – Ongoing Monthly Support

This support package provides the necessary support level to your marketing team. We provide marketing automation and digital marketing expertise to answer your questions and help you face challenges. Our goal with the Essential Support package is to make sure you have everything to keep the platform operational and regularly apply the best practices!

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$810.00 /month
Reporting & Review (discovery)
Email Marketing
Email creation process
Lead Nurturing & Automation
Email creation process (nurture)
Ad Development
Social Media Campaign Creation Process
Quarterly Strategy & Roadmapping
Digital and marketing automation plan : Roadmap

Pro – Ongoing Monthly Support

The Pro Support Package offers in-depth assistance to organizations with multiple marketing automation and digital marketing needs. We work with you to deliver the best marketing automation strategies and best practices. We act as a companion, ensuring that the marketing team understands how to use the platform correctly. Being constantly on top of digital initiatives is never easy. We are here to assist you.

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$1620.00 /month
+ 5% off with yearly subscription
Reporting & Review (discovery)
Email Marketing
Email creation process
Lead Nurturing & Automation
Email creation process (nurture)
Ad Development
Social Media Campaign Creation Process
Social Prospecting
• Creation of contact and lead sheets
• Creation of static and dynamic lists
Automation
Segmentation of the database
A/B Testing
• Define email KPI objectives (Open Rate, Click to Rate, etc.)
• A/B test strategy
Lead Nurturing & Automation
Nurture program
Ad Campaign Management
Products/Pricing/Changes/Events email strategies - Per Channel
Content Workshop
Training and documentation
Blogging
Video
Conversion Path Creation
• Creation of new acquisition sources
• Optimization of current acquisition sources (e.g. product registration)
• Creation of a reward strategy (incentive to subscribe)
Conversion Rate Optimization
Quarterly Strategy & Roadmapping
Digital and marketing automation plan : Roadmap

Premium – Ongoing Monthly Support

The Premium Support Package is a complete service! We assign a dedicated resource to your organization to make sure you have a direct point of contact. Having a resource that understands your processes, ways of working, business requirements, and day-to-day operations will allow your organization to receive VIP treatment. Enjoy a smooth and coherent experience. Our goal is to build a relationship with you and make sure we turn all your requests into a success!

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$3240.00 /month
+ 1 month free with yearly subscription
Reporting & Review (discovery)
Email Marketing
Email creation process
Lead Nurturing & Automation
Email creation process (nurture)
Ad Development
Social Media Campaign Creation Process
Social Prospecting
• Creation of contact and lead sheets
• Creation of static and dynamic lists
Automation
Segmentation of the database
A/B Testing
• Define email KPI objectives (Open Rate, Click to Rate, etc.)
• A/B test strategy
Lead Nurturing & Automation
Nurture program
Ad Campaign Management
Products/Pricing/Changes/Events email strategies - Per Channel
Content Workshop
Training and documentation
Blogging
Video
Conversion Path Creation
• Creation of new acquisition sources
• Optimization of current acquisition sources (e.g. product registration)
• Creation of a reward strategy (incentive to subscribe)
Conversion Rate Optimization
MOFU/BOFU Offer Creation
• Creation of data collection points
• Creation of landing pages
• Creation of website pages
• 3rd party data to 1st party data
CRM Ongoing Optimization & Administration
Custom reporting
Quarterly Strategy & Roadmapping
Digital and marketing automation plan : Roadmap
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