Marketing Automation Pricing & Features
Marketing Automation Success
As your Marketing Automation Partner, Solutions Metrix assists you in applying digital marketing best practices across all your initiatives.
What is marketing automation?
- Centralizing your data management for more accurate insights
- Personalize and automate your client engagement to build strong relationships
- Simplify your prospect acquisition with the right tools
Why do I need marketing automation?
- Automate your tedious tasks to focus on what really matters
- Understand your customers and market
- Reduce your efforts and increase your ROI
Why is Solutions Metrix the right partner?
- We are agnostic – we focus on added value and our unique approaches, and this, regardless of the platform
- We place marketing automation at the heart of the digital ecosystem to find ways to accelerate our clients' growth or transformation
- We have a team of dedicated marketing automation consultants covering the entire project implementation
Our Packages
Starter
The Starter Package will allow you to set the basics and adequately configure your marketing automation tool. This package suits the organizations that don’t have the internal resources for an intensive and long-term project.
Essential
The Essential Package suits the company that has a base in terms of marketing automation and digital marketing. This package allows you to bring your digital landscape to the next level.
Pro
The Pro Package is a perfect fit for organizations that want to build a solutions ecosystem, including marketing automation. This package allows companies to put marketing automation at the center of their digital ecosystem to generate a fast return on investment.
Premium
The Premium Package has one purpose; creating the best-in-class marketing automation initiative to put your organization on top of the industry. Nowadays, it’s crucial to be a leader in terms of digital marketing.
• Kickoffs
• Project vision and objective
• Company profile and tech audit
• High-level sales and marketing alignment
• Alignment with sales CRM project and marketing automation project (if applicable)
• Project structure
• Teams, roles, permissions configuration
• Footer requirements
• Filter internal IP addresses
• Creation of marketing automation data naming convention
• Create, clean, and import lists
• Content library upload
• Connection with external software
• Connection with external marketing analysis tool
• Connection to social media
• Testing and QA
• Segmentation of the database
• Email strategy (sending)
• Definition of email objectives
• Internal email strategy
• Definition of email KPIs objectives
• Construction of the email calendar
• A/B test strategy
• Nurture program
• Creation of email templates
• Ad Hoc 360 campaigns for key milestones
• Content strategy (if applicable)
• Identification of acquisition budget
• Identification of market / industry trends
• Lead acquisition strategy
• Creation of a reward strategy
• Creation of new acquisition sources
• Optimization of current acquisition sources
• Email creation process
• Email creation process for nurture program
• Form creation process
• Landing page creation process
• Social media campaign creation process
• Data import and export process
• Data management process
• Leads handoff from marketing to sales (MQL to SQL - if applicable)
• Marketing analysis and report creation process
• Client's internal approval process
• Definition of the buyers' journey
• Buyer profile development
• Creation of data collection points
• Creation of landing pages
• Creation of website pages
• Smart content
• Creation of website pages
• Other content creation
• Smart content strategy
Our Support Packages
Essential – Ongoing Monthly Support
This support package provides the necessary support level to your marketing team. We provide marketing automation and digital marketing expertise to answer your questions and help you face challenges. Our goal with the Essential Support package is to make sure you have everything to keep the platform operational and regularly apply the best practices!
Pro – Ongoing Monthly Support
The Pro Support Package offers in-depth assistance to organizations with multiple marketing automation and digital marketing needs. We work with you to deliver the best marketing automation strategies and best practices. We act as a companion, ensuring that the marketing team understands how to use the platform correctly. Being constantly on top of digital initiatives is never easy. We are here to assist you.
• Creation of static and dynamic lists
• A/B test strategy
• Optimization of current acquisition sources (e.g. product registration)
• Creation of a reward strategy (incentive to subscribe)
Your success is at the core of our mission. We'll help you identify your needs.
