Why the CRM is vital for your customer relationship management? A CRM solution is a database that centralize, secure and manage the customer relationship related data. This type of software will help you to structure your activity and increase significantly its performance. As a sales or marketing manager, you most probably already know a […]
Read moreAs the manager of sales and business development, the lead generation is your daily challenge. To reach your objectives, you are constantly hunting leads that will then need to go through a filter process to qualify them, so you can eventually convert them into opportunities with great commercial value. However, as time goes by, you […]
Read moreHave you factored 🎶Muzak🎶 in your customer service offering? Well, if your agents are consistently putting your customers on hold to retrieve profiles over a few different systems and platforms, you should! It is well known that companies are using various strategies to attract, service and retain customers, so ambiance might be a relevant business […]
Read moreA major implementation project such as a CRM can raise many questions about the economic impacts that this can bring to your business. The calculation of Total Cost of Ownership (TCO) becomes an indispensable tool to calculate the profitability of your project in the short, medium and long term. It is also important to consider […]
Read moreOdds are that your sales team is a rich amalgam of different types of personalities, backgrounds, and experiences. Yet, I’m betting that one thingmost people on your team have in common is that they’re innately driven and always looking for new ways to continue to perform at the highest levels. One of the best things you can […]
Read moreThe General Data Protection Regulation is a control measure that will come into effect May 25 2018 and regulates the collection of data for European residents. However, these new regulations don’t just affect companies in Europe. In fact, the GDPR will affect any business that processes the personal data of European residents. Canadian businesses that […]
Read moreThe web is a polyvalent media that meet the needs and goals of all kinds of users. While we are in the middle of the digitalization era, to be online, or not, is not even a relevant topic. Thereupon, the question you must ask yourself is rather “how to be online?” Like the storefront of […]
Read moreToday’s buyer has virtually unlimited access to information. They have the power to find and discover products at their convenience and direct their own paths to purchase. Buyers mainly do this online, which means that your website has become your most valuable marketing asset. The better you know your customer, the better you can shape […]
Read moreIt’s not always easy to find the way within the wide range of software, between the different approaches and applications of client information systems. In this article we will clarify the nature and the utility of these two main families of software in order differentiate CRM and marketing automation. The Importance of a CRM […]
Read moreThe importance of a CRM system To wonder if having, or not, a CRM system is now almost being an obsolete topic considering the number of assets of having one. In order to increase your chances of success during your project, you better start thinking about “how” : your implementation strategy. However, if you aren’t […]
Read moreThe Importance of Client Segmentation Segmentation is about classifying clients according to a precise list of objective criteria. Marketing segmentation helps you to allocate clients in different boxes instead of just one. To each of these segments, the marketer links particular features in order to better understand the different type of customers, this way adjusting […]
Read moreWhat is a Dashboard? Figures are vital to secure the implementation of any project. They have many virtues: they allow you to anticipate, to pilot, or if needed, to change tack along the way while managing your business. As a company leader, you must have a clear vision of the way awaiting for you […]
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