CRM Solutions: Our Comparative Guide | Solutions Metrix
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Choosing for a CRM

CRM Solutions: Our Comparative Guide

best practicesMarch 24th 2021

Why the CRM is vital for your customer relationship management?   A CRM solution is a database that centralize, secure and manage the customer relationship related data. This type of software will help you to structure your activity and increase significantly its performance. As a sales or marketing manager, you most probably already know a […]

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TCO CRM blogpost

The TCO of your CRM and its Economical Impact on your Business

best practicesMay 31st 2018

A major implementation project such as a CRM can raise many questions about the economic impacts that this can bring to your business. The calculation of Total Cost of Ownership (TCO) becomes an indispensable tool to calculate the profitability of your project in the short, medium and long term. It is also important to consider […]

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Revenue Growth

Five Revenue Building Habits to Teach Your Sales Team

best practicesMay 23rd 2018

Odds are that your sales team is a rich amalgam of different types of personalities, backgrounds, and experiences. Yet, I’m betting that one thingmost people on your team have in common is that they’re innately driven and always looking for new ways to continue to perform at the highest levels. One of the best things you can […]

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Shopping for a CRM

CRM Tools: What Not to Forget When You are Shopping for a CRM?

CRMOctober 25th 2017

The concept of customer relationship management (CRM) is not new. For years, organizations of all types have been deploying some type of software designed to better capture customer and prospect data, streamline business processes, and provide greater visibility into the business. However, many CRM products and implementations lack critical components needed to succeed in today’s […]

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The 7 golden rules of a successful CRM project

CRM Implementation: The 7 golden rules of a successful CRM project

best practicesSeptember 7th 2017

The importance of a CRM system To wonder if having, or not, a CRM system is now almost being an obsolete topic considering the number of assets of having one. In order to increase your chances of success during your project, you better start thinking about “how” : your implementation strategy. However, if you aren’t […]

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social media and customer satisfaction

How to use social medias to increase your customer’s satisfaction?

best practicesMarch 8th 2017

Social medias : how important it is to use them as communication tools Nowadays, the entrepreneur that created its start-up can use a major asset: to be known quickly and widely through social medias. Some young companies have built their communication and identity around it, with success. LinkedIn, Facebook, Pinterest, Twitter… social medias aren’t a […]

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hoosing-the-Right-CRM

5 good reasons to invest in a CRM system

best practicesFebruary 23rd 2017

A CRM solution is a database that support centralizing, securing and managing your customer related data. This type of software will help you to structure your business and to increase significantly your performance. As a marketer, you are most probably familiar with a CRM software. If not, you don’t have to worry because we will […]

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Customer love - Solutions Metrix Blog

CRM Software: How to increase your clients’ fidelity?

CRM FeaturesFebruary 14th 2017

Since the 70’s, customer satisfaction is the core of all marketing strategies. Related to the quality or the value of the product, it has long been considered as an automatic factor of customer’s loyalty, with the idea that a happy customer is a captive customer. This is obviously not accurate anymore in a current context […]

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Solutions-Metrix-Blog

Fighting Monsters in your CRM – How to Keep Your Sales Representatives Efficient?

CRMOctober 31st 2016

You have decided to provide a Customer Relation Management tool to your sales team, but you are scared that it will not be accepted, or not be enjoyed at full capacity. Or even worse, that your sales representatives will waste their time to create tasks and reports instead of doing the most important: selling your […]

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know-your-client-CRM

CRM Strategy: Do you know well your customers?

best practicesOctober 21st 2016

You are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is critical […]

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CRM- Tool

CRM: An Indispensable Tool for the Sustainability of Your Organisation

CRMFebruary 23rd 2016

CRM (Customer Relationship Management) is a set of systems for optimizing and maintaining relationships between a company and their customers, which develops loyalty and increases company revenue. CRM implementation allows each department within an organisation to reach system information and offer better customer service by offering products or services best adapted to the customer’s expectations. Customer Relationship Management – […]

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