The concept of customer relationship management (CRM) is not new. For years, organizations of all types have been deploying some type of software designed to better capture customer and prospect data, streamline business processes, and provide greater visibility into the business. However, many CRM products and implementations lack critical components needed to succeed in today’s […]
Read moreWhatever your business is, your priority is to find new ways to increase your turnover. But many companies focus on new customers without efficiently taking care about existing ones even if it’s less expensive. Why are we focusing more about getting new customers? Ironically, the tendency is going toward an increase of investments for generating […]
Read moreYou are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is critical […]
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