Guide to Top‑of‑the‑Market Marketing Automation Platforms | Solutions Metrix
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Guide to Top‑of‑the‑Market Marketing Automation Platforms

GeneralOctober 17th 2021

Marketing Automation platforms can change the way you attract, generate, nurture, and convert leads. These tools consolidate your efforts in one platform, helping you to manage customer data, lead acquisition strategies, email campaigns, social networks, events, and much more.

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The state of Low-Code/No-Code in 2021

eBooksGeneralAugust 5th 2021

A global survey of 1,000+ leaders that have adopted or consider adopting low-code/no-code.

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What is the Best CRM Platform For Your Business?

CRMJuly 15th 2021

A CRM is a software that helps businesses manage customer interactions and leads. Every business needs CRM software as it can significantly improve business processes and performance. It can help businesses effectively manage their operations.  How to choose a CRM platform? Below are the best platforms that we recommend for your business. Kindly review each […]

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6 Tips on Choosing CRM Solutions for Pharmaceutical Companies

CRMJune 15th 2021

Finding the right CRM software for your business requires knowing your options. Here are tips on choosing CRM solutions for pharmaceutical companies.

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CRM Trends in 2021 for the Insurance Industry

eBooksGeneralApril 26th 2021

See how CRM systems aren’t only gaining interest but are also becoming a sheer necessity for a growing number of professionals in the insurance industry.

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Professional Services 2021

eBooksGeneralFebruary 10th 2021

The lockdowns caused by the pandemic across the world have accelerated new ways of doing business and communicating with customers. Combined with the role of technology, artificial intelligence, and machine learning, faster service-providing processes may become a game-changer for the industry.

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CRM Trends in 2021

eBooksGeneralFebruary 10th 2021

More companies and businesses will be adopting a CRM system for the first time in 2021. In fact, not doing so would suggest staying behind and having a harder time fighting off fierce competition or keeping up with the flow. From native machine learning and cognitive AI, or consolidated marketing tools and integrated social media, […]

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pharma-ebook

eBooksGeneralDecember 16th 2020

The revolutionizing nature of the life science industry is challenging today’s sales reps to be faster, sharper, and authentic. To meet such demands, they rely on elite, progressive CRM applications specifically tailored to their reality. Download our free E-Book on what to look for in a CRM platform for pharma and gain direct insight into […]

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Fast forward into the future of marketing

GeneralSeptember 21st 2020

Leveraging CRM and Marketing Automations technology in today’s socio-economic landscape for tomorrow’s reality Understanding the rapidly changing needs of today’s customers and keeping them engaged is keeping marketers on their toes. It’s clear that, more than ever, the need to leverage best-in-class technology will allow companies to thrive in the years to come, as volatile […]

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Riding the Wind of Change from a Customer Relationship Management Standpoint

GeneralAugust 26th 2020

What do we know today that could help us gear up for 2025? The global pandemic is precipitating changes in how we work, do business, and deliver goods and services. Isolation is hindering social interactions, as well as business connections. The traditional methods of interacting with customers, partners, vendors, and the public have been challenged […]

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TCO CRM blogpost

The TCO of your CRM and its Economical Impact on your Business

best practicesMay 31st 2018

A major implementation project such as a CRM can raise many questions about the economic impacts that this can bring to your business. The calculation of Total Cost of Ownership (TCO) becomes an indispensable tool to calculate the profitability of your project in the short, medium and long term. It is also important to consider […]

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Differences between CRM and marketing automation

CRM Tools: Differences Between CRM and Marketing Automation

best practicesDecember 10th 2017

It’s not always easy to find the way within the wide range of software, between the different approaches and applications of client information systems. In this article we will clarify the nature and the utility of these two main families of software in order differentiate CRM and marketing automation.   The Importance of a CRM […]

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