Marketing, as many other industries, is taking advantage from the technological breakthroughs of our time. Automation is taking over many types of tools, from household appliance and energy consumption to cars. Marketing is also part of the industries being changed, for the best of your marketing projects. In this article we will detail you the […]
Read moreSocial medias : how important it is to use them as communication tools Nowadays, the entrepreneur that created its start-up can use a major asset: to be known quickly and widely through social medias. Some young companies have built their communication and identity around it, with success. LinkedIn, Facebook, Pinterest, Twitter… social medias aren’t a […]
Read moreA CRM solution is a database that support centralizing, securing and managing your customer related data. This type of software will help you to structure your business and to increase significantly your performance. As a marketer, you are most probably familiar with a CRM software. If not, you don’t have to worry because we will […]
Read moreSince the 70’s, customer satisfaction is the core of all marketing strategies. Related to the quality or the value of the product, it has long been considered as an automatic factor of customer’s loyalty, with the idea that a happy customer is a captive customer. This is obviously not accurate anymore in a current context […]
Read moreYou have decided to provide a Customer Relation Management tool to your sales team, but you are scared that it will not be accepted, or not be enjoyed at full capacity. Or even worse, that your sales representatives will waste their time to create tasks and reports instead of doing the most important: selling your […]
Read moreLike most of the companies, small or big, you have started to think about your lead conversion process, with a precise strategy including goals, as well as some content and actions to be taken. Furthermore, did you think about including the landing pages as a part of this process? The purpose of this article is […]
Read moreYou are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is critical […]
Read moreLead Management: Reason for Being and Purpose In this increasingly competitive economic environment, your daily priority is to generate enough leads and to convert them into opportunities. Implementing a CRM (Customer Relationship Management) is definitively the technology solution that will simplify your life and enable your sales representatives to be autonomous and effective. CRM: Optimize […]
Read moreAccording to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements. A 13 % advantage when defining and executing programs on the ground A 17 % improvement when working with customer and prospect requests […]
Read moreIn just a few years, marketing automation has become one of the most innovative solutions in marketing and customer relationship management. Marketing automation easily integrates with CRM, providing marketing managers a complete and evolutionary sales solution. Today, I suggest you to view a video produced by Solutions Metrix, which will allow you within two minutes […]
Read moreCRM (Customer Relationship Management) is a set of systems for optimizing and maintaining relationships between a company and their customers, which develops loyalty and increases company revenue. CRM implementation allows each department within an organisation to reach system information and offer better customer service by offering products or services best adapted to the customer’s expectations. Customer Relationship Management – […]
Read moreCRM has become a big part of most corporate companies. It is a useful tool in improving the relationship between the company and its clients. Most of the general public however do not know what CRM is all about. This article is meant to explain how one can evaluate the ROI of a good CRM. […]
Read more
