Social CRM is just like the normal customer relationship management except that it uses the social media and technology to interact with the clients. Most companies have found it beneficial.
In fact, Social CRM is an approach to engage with your prospects and customers, a strategy using both Social & CRM platforms. We all know that social media are new channels to exchange with contacts thru specific groups and communities (the first word “Social”). Traditional CRM now has some views on those social media profiles, without copying the information that infringe upon privacy rules of the major social media platforms. Thru the use of those “3rd party connectors” you can use some of your contact’s social media information to interact with CRM (the second word “CRM”). Here’s an example of something that can be done: “if one of my contacts changes title or company in my LinkedIn network, I want to be automatically notified”. So, it is possible to leverage some of the information thru the connection of information. The other key approach with Social CRM is the ability to listen to social media feeds and turn posts into leads and create a truly intelligent inbox for your sales team.
As our role as practitioner, we have compiled a list of best practices around Social CRM in one of our eBooks. We also included information on CRMs and 3rd Party tools that we have tested that can help you achieve a Social CRM approach. Check it out and let us know what kind of experiences you have had so far with Social CRM
To get more information, you can download eBook Social CRM: the myth and the reality, just by clicking on the link bellow: