Leaders often assume that owning a CRM equals progress. But a tool that simply stores data and tracks campaigns isn’t transformation, it’s simply put: administration.
If serving one member requires ten screens, that’s not digital evolution. If every department maintains its own “truth,” that’s not centralization, and if your CRM demands more effort than it saves, that’s not innovation, it’s inertia.
The problem rarely lies in the software. It’s in how it’s used — or not used.
