About Us | Solutions Metrix

Bold CRM. Human Impact.

Advisory Excellence.
Innovation in Action.

For over 20 years, Solutions Metrix has been the partner that turns technology investments into measurable business outcomes — across North America, across 19+ industries, at every stage of the journey.

20+
Years in Business
600+
Projects Delivered
45+
Financial Institutions
1M+
Users Supported
9.1
NPS Score
19+
Industries Served

Who We Are

Your CRM, reimagined for results and relationships.

Founded in 2001, Solutions Metrix is a digital transformation and technology consulting partner headquartered in Montréal, with clients spanning North America. We help organizations modernize how they work, serve their customers, and grow — from strategy through long-term success.

What sets us apart is a platform-agnostic approach, a holistic strategy mindset, and an obsession with user adoption — ensuring technology is actually embraced, used, and delivers value from day one.

With over 600 projects delivered across financial services, healthcare, manufacturing, real estate, and beyond, we are built on long-term partnerships and a single promise: technology that actually works for your people.

🏆

The Hero — We Elevate

We guide clients through complex CRM transformations, delivering measurable results and empowering organizations to reach their full potential. Determination, strength, and the drive to overcome complexity — this brand doesn't just support, it elevates.

🤝

The Caregiver — We Listen

We deeply care about our clients' success. Every engagement is built on attentive service, long-term partnership, and a people-first approach. We are with you for the journey — not just the launch. Trust, legacy, and enduring support.

Our Purpose

Mission. Vision. Values.

Our Mission

Empower organizations through innovative CRM solutions.

At Solutions Metrix, we are on a mission to empower and advocate for organizations through innovative CRM solutions that revolutionize customer and employee experiences. By aligning technology with strategic business goals, we champion a unique consultative approach that accelerates user adoption and delivers measurable success — driving meaningful impact and enduring value for our clients.

Our Vision

Elevating Experiences through Technological Excellence.

At Solutions Metrix, we don't just empower businesses; we elevate every experience. We envision a future where excellence is the standard and possibilities are limitless — where every organization, regardless of industry, can harness the full power of their technology to serve their people and grow their business.

Customer-Focused Excellence

Our dedication to our customers is relentless. We craft solutions that surpass conventional platforms and drive meaningful, measurable impact at every stage of organizational evolution.

Solutions-Driven Philosophy

Platforms may change, but our commitment to delivering impactful business solutions endures. We prioritize strategy over products — ensuring successful outcomes. Every. Single. Time.

Empower Through Innovation

We are driven by our passion for empowering clients, employees, and partners through innovative, tailored solutions. Collaboration is at the heart of everything we do.

The People Behind the Work

Our Leadership Team

Solutions Metrix is fueled by an unwavering passion for innovation. Our experienced executives combine deep technology expertise with a thorough understanding of business processes — united by our core value of "client wow."

Sebastien Forget

Sebastien Forget

President & Founder

Sebastien founded Solutions Metrix in 2001 after graduating from École Polytechnique de Montréal and serving as CIO at eFundraising. Over two decades, he has led 600+ CRM implementations across North America, establishing SM as a leading platform-agnostic CRM partner. His vision — to become North America's #1 CRM integrator — drives every strategic decision at the company.

Harshjot Nijher

Harshjot Nijher

Executive Vice-President

Harshjot joined Solutions Metrix as a Senior CRM Consultant and has risen through every level of the organization — Director of CRM Consulting, VP of Professional Services, VP of Operations — to his current role as EVP. Holding MCSA, MCSE, MSc, and PRINCE2 credentials and a Master's from Concordia University, he is the architect of SM's delivery methodology, team structure, and operational standards.

Ken Raymie

Ken Raymie

VP of Revenue

Ken brings deep expertise in financial services and enterprise sales to his role leading Solutions Metrix's revenue growth. With a background spanning banking, CRM strategy, and go-to-market leadership, he is focused on expanding SM's presence across key North American verticals and building the partnerships that drive long-term client value.

Linh Tran

Linh Tran

Finance Director

Linh oversees all financial operations at Solutions Metrix, ensuring the fiscal discipline and transparency that underpin the company's growth. She manages budgeting, reporting, and financial planning across the organization, and serves as a key point of accountability for project economics and operational investments.

Nicolas Bohly

Nicolas Bohly

Sales Director

Nicolas leads Solutions Metrix's sales organization, driving new business development across industries and geographies. He brings a consultative approach to every deal — helping prospects identify the right CRM strategy before a platform is ever selected — and is responsible for building and coaching the account executive team.

Geneviève Vaillancourt

Geneviève Vaillancourt

HR Business Partner

Geneviève is the HR Business Partner at Solutions Metrix, supporting the people strategies that enable the company's growth. She works closely with leadership and managers to align HR practices with business objectives — covering talent development, employee engagement, organizational design, and workforce planning across the company.

19+ Sectors. One Proven Approach.

Industries We Serve

From credit unions and hospitals to cosmetics brands and non-profits — Solutions Metrix implements Creatio, Salesforce, Microsoft Dynamics 365, and Sugar AI tailored to the workflows, systems, and customers that define your business.

🏦01

Credit Unions

Member-360 views, automated onboarding, and core-banking integration built around the member.

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💼02

Banking & Financial Services

Unified client data, compliant workflows, and automation across retail and commercial banking.

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🏢03

Real Estate

Lead-to-lease pipelines, portfolio management, and connected property systems.

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🛡️04

Insurance

Policyholder 360, claims and renewal automation, and broker-channel management.

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🔬05

Pharmaceutical & Biotech

HCP engagement, regulated workflows, and field-medical and commercial coordination.

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🎓06

Higher Education

Student lifecycle journeys, recruitment funnels, and connected campus systems.

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⚕️07

Healthcare

System unification, care-workflow automation, and secure patient and stakeholder portals.

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⚙️08

Manufacturing

Dealer and distributor management, quoting, and connected ERP and production data.

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🏛️09

Museums & Cultural Venues

Membership, donor, and visitor engagement with automated communications.

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🚛10

Transportation & Logistics

Fleet, carrier, and shipper management with route and contract automation.

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🛍️11

Retail & Distribution

Omnichannel customer engagement, loyalty programs, and supply-chain visibility.

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📋12

Professional Services

Project pipeline, client lifecycle, and resource allocation in one connected view.

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13

Cosmetics & Beauty

Brand-consistent client journeys, influencer management, and retail partner coordination.

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❤️14

Non-Profit Organizations

Donor management, grant tracking, and volunteer engagement at scale.

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🏗️15

Construction

Project bidding, subcontractor management, and site-to-office data connectivity.

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🏛️16

Government

Constituent services, case management, and inter-agency data sharing.

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💻17

Technology

SaaS pipeline management, customer success, and product-led growth automation.

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🍽️18

Food & Beverage

Distributor relationships, promotion management, and retail execution tracking.

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✈️19

Tourism & Hospitality

Guest experience journeys, loyalty programs, and partner channel management.

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Why Solutions Metrix

Built Different. Built for You.

Six reasons why 500+ businesses trust Solutions Metrix with their most critical technology decisions.

🎯

Platform-Agnostic

We recommend the right platform for your business — Creatio, Salesforce, Dynamics, or SugarCRM — based on your needs, not our margins.

🔗

Holistic Strategy

Strategy, implementation, integration, adoption, and ongoing success — no gaps, no finger-pointing, one accountable partner.

👥

Adoption Obsession

Technology only works if people use it. Our structured methodology — training, co-pilot phases, milestone tracking — ensures real ROI.

🏗️

Industry Packages

Pre-built data models, workflows, and integrations specific to your sector — accelerating time-to-value dramatically versus a blank-slate build.

🤖

AI-First Practice

Our dedicated Product Practice embeds AI agents directly into client workflows — starting with our Symitar Membership Agent for credit unions.

🤝

Long-Term Partnership

9.1 NPS. 20+ years of client relationships. We are built for the long game — retention and enduring success, not one-off projects.

The Bottom Line

Technology That Works for Your People — and Your Business.

Whether it's a first CRM strategy, a complex integration, an AI-powered workflow, or a long-term adoption program — Solutions Metrix is the partner for organizations that want technology to actually deliver.

Advisory Excellence
Innovation in Action
Bold CRM
Human Impact
One Partner. Complete Solution.
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