Digital Transformation · Media & Entertainment · Publishing, Studios & Streaming
Solutions Metrix helps media companies, entertainment studios, publishers, streaming platforms, and content organizations modernize how they work — from strategy through long-term success. We start with your audience, advertising, and content commercial goals, not a platform pitch, and stay with you until technology actually delivers value for your sales, audience development, and distribution teams.
Platform-agnostic. No vendor commitment. Scoped to your workflows.
Solutions Metrix doesn't just implement software. We partner with media and entertainment organizations across the full transformation journey — from the first roadmap through adoption, optimization, and beyond.
Before any platform decision, we map your advertising sales, subscription and audience management, content licensing, distribution partner, and talent relationship workflows alongside your ad tech, audience data platform, and billing requirements. Our CRM Inception service delivers a tailored roadmap with ROI and TCO analysis — so you invest wisely and in full commercial alignment.
Every implementation is tailored to your revenue model — advertising, subscription, licensing, or hybrid — and your content distribution and audience relationship strategy. We configure CRM across Creatio, Salesforce, Dynamics, and Sugar AI built around how your sales, audience development, and content teams actually work.
We connect the dots across fragmented technology stacks — ad tech platforms, audience data platforms, subscription management systems, content management systems, rights management tools, SharePoint, Outlook, Teams, and Boomi iPaaS — so your CRM becomes the commercial and audience intelligence hub your teams actually rely on.
We embed AI agents directly into advertising sales and audience management workflows — intelligent advertiser scoring, automated audience segment opportunity identification, subscriber churn prediction, content licensing opportunity signals, and natural language access to your CRM and audience data. AI that works within your data privacy obligations and platform governance requirements.
Adoption is a success metric in every engagement. Role-based training, co-pilot phases, structured feedback cycles, and explicit adoption milestones ensure your advertising sales teams, audience development managers, and content distribution teams use what we build — from day one.
Post go-live, we remain a continuous partner. Recurring support agreements, sprint-based optimization, and customer success planning ensure your platform evolves alongside your content strategy, distribution footprint, and advertising market conditions.
Across every format and revenue model, media and entertainment organizations share the same core pain — fragmented commercial and audience data across disconnected systems, no unified view of advertiser and audience relationships, and revenue at risk from missed renewal, upsell, and content monetization opportunities.
Advertiser and agency relationships are managed across individual sales rep spreadsheets, email threads, and ad tech platforms that don't connect to a shared CRM. Sales managers lack visibility into pipeline, account history, and spending patterns across the team. Upsell and renewal conversations happen without institutional context, and when reps leave, advertiser relationship knowledge walks out with them.
Audience engagement data, subscription history, content consumption patterns, and loyalty signals live in audience data platforms, subscription management systems, and analytics tools that never connect to the commercial CRM. Sales teams pitch audience segments without current audience data; audience development teams optimize without commercial context. The two most valuable assets — audience and advertiser relationships — never inform each other.
Campaign renewals and advertiser upsell conversations happen at the end of a flight or at contract expiry — without performance data assembled in advance, without a prepared expansion case, and often after the advertiser has already been in conversations with a competing platform or publisher. Proactive renewal management is impossible when campaign performance data never reaches the sales rep in a structured, actionable form.
Content licensing deals, distribution agreements, rights windows, territory restrictions, and royalty obligations are managed across spreadsheets and legal documents disconnected from the commercial CRM. Renewal windows are missed, territory conflicts go undetected until a dispute arises, and rights expiry creates distribution gaps that could have been renegotiated months in advance.
Broadcast, streaming, cable, and digital distribution partner relationships — with their associated carriage fees, content commitments, performance obligations, and renewal timelines — are managed informally with no shared view of partner pipeline, deal status, or contract health across the commercial team.
Sales leadership cannot see advertising pipeline by channel, format, and advertiser category in real time. Audience monetization performance, subscriber acquisition cost, and lifetime value by content category are assembled manually from ad tech, analytics, and finance systems — outdated by the time they reach commercial decision-makers.
We start with a CRM Inception assessment — mapping your commercial and audience workflows and recommending the right path forward before any platform commitment.
Book a Free Inception CallThe platform changes based on your needs. The outcomes don't. Every engagement is designed around your revenue model, audience relationship strategy, and content commercial workflows — not the other way around.
Unified advertiser and agency profiles linking campaign history, spending patterns, audience segments purchased, creative performance data, contract terms, and key contact networks — shared across the advertising sales team. Every sales rep enters every advertiser conversation with institutional context, not just their own memory.
Advertising deals, campaign proposals, and direct and programmatic sales opportunities tracked through consistent pipeline stages — with format, audience segment, flight dates, estimated revenue, and competitive context captured. Sales pipeline visible across the team; renewal timing, budget cycles, and advertiser category performance measurable in real time.
AI agents analyse campaign performance, advertiser spend trends, audience segment engagement, and content consumption data to surface renewal opportunities, upsell recommendations, and audience package proposals — embedded natively in CRM so sales teams act on the right intelligence at the right point in the advertiser relationship.
Content licensing deals, distribution agreements, rights windows, territory restrictions, royalty obligations, and renewal timelines managed within CRM — with automated renewal alerts and territory conflict monitoring. Rights management converted from a reactive legal exercise into a proactive commercial pipeline.
Subscriber churn risk scoring built on content consumption patterns, engagement frequency, and subscription tenure — triggering automated retention workflows and content recommendation signals before subscribers reach the cancellation decision point. Audience lifetime value protected by proactive intervention, not reactive win-back spend.
Real-time advertising pipeline by channel, format, and advertiser category; campaign renewal pipeline; subscriber acquisition and churn rates; audience lifetime value by content category; content licensing revenue; and distribution partner deal health — accessible to commercial leadership on demand with no manual assembly.
Broadcast, streaming, cable, and digital distribution partner profiles with carriage agreements, content commitments, performance obligations, and renewal timelines managed within CRM — giving commercial teams a structured, shared view of every distribution partnership rather than isolated individual relationships.
Bidirectional sync between CRM and your ad tech stack, audience data platform, subscription management system, and content management system — campaign performance, audience segments, subscriber data, and content metadata always current in the CRM commercial record. API and SFTP integration models supported across all major media technology platforms.
Solutions Metrix doesn't sell platforms — we implement whichever one fits your organization best. Our CRM Inception process identifies the right technology before any commitment is made.
No-code workflow engine with fast, flexible configuration. Ideal for independent publishers, regional media companies, and digital content organizations needing rapid iteration on advertising sales, audience management, and content licensing workflows without heavy IT dependency.
Deepest media and entertainment ecosystem with purpose-built advertising sales, subscriber management, and content monetization modules. Ideal for large media groups, entertainment studios, and streaming platforms with complex multi-channel advertising operations and enterprise audience data requirements.
Native Teams, Outlook, SharePoint, and Power BI integration. The natural fit for media and entertainment organizations already operating in the Microsoft 365 ecosystem with existing Power Platform or Azure investments across commercial and operations teams.
Flexible, cost-effective, strong automation. The right choice for independent media companies, niche publishers, and regional entertainment organizations that need a powerful advertising sales and content management platform without enterprise licensing costs.
Most technology partners disappear after deployment. Solutions Metrix is built for long-term partnerships — with structured phases from first discovery through ongoing optimization, and adoption as a measured outcome at every step.
Discovery workshops, ROI & TCO analysis, RASCI and RAID setup, and a tailored roadmap — all before any platform decision, with ad tech, audience data platform, subscription management, and content system integration requirements mapped from the start.
Collaborative process mapping with your advertising sales, audience development, content licensing, distribution, and IT teams. Implementation shaped by your revenue model, audience relationship strategy, and content commercial workflows — not the other way around.
Iterative build cycles with bi-weekly demo gates and transparent sprint reporting. Typically 20+ sprints for a full production rollout including ad tech, audience data, and content system integrations.
Structured user acceptance testing, dedicated hypercare support, and phased soft and full go-live milestones — timed around your upfront sales season, content launch calendar, and major distribution deal cycle to minimize disruption to active commercial operations.
Role-based training for advertising sales teams, audience development managers, content licensing teams, distribution managers, and admins. Co-pilot phases and feedback cycles. We measure success by adoption rates and advertising revenue, subscriber retention, and content licensing outcomes, not deployment date.
A significant part of Solutions Metrix's value is connecting the dots across fragmented media technology stacks — so your CRM becomes the commercial and audience intelligence hub your advertising, content, and distribution teams actually rely on.
Campaign performance data, impressions delivered, audience segments purchased, and pacing status synchronized from ad tech to CRM advertiser records — giving sales reps current campaign context for every renewal and upsell conversation.
Audience segment definitions, reach data, engagement scores, and content consumption patterns linked to CRM commercial records — enabling sales teams to sell audience with current data rather than stale media kits.
Subscriber status, tenure, billing health, content consumption history, and churn risk signals synchronized to CRM audience records — powering subscriber retention workflows and lifetime value analysis.
Content metadata, rights windows, territory restrictions, and licensing deal status linked to CRM — enabling proactive rights renewal management and territory conflict monitoring without switching systems.
Integration platform layer connecting ad tech, audience data platforms, subscription management, CMS, rights management, and any media technology to your CRM ecosystem.
All advertiser, agency, distribution partner, and content partner communications logged in CRM without leaving Microsoft tools — full interaction history captured for advertising sales and commercial teams.
Data migration and transformation for consolidating legacy CRM, advertiser databases, and historical campaign and audience data into your new platform.
Real-time dashboards with advertising pipeline by channel and format, campaign renewal pipeline, subscriber retention and churn, audience LTV, content licensing revenue, and distribution partner deal health.
Solutions Metrix gave our advertising sales team something the industry rarely has — a single view of every advertiser combining campaign performance, audience data, and relationship history in one place. Our reps now walk into every renewal with the full picture, our content licensing team catches rights expiry 90 days out, and our advertising revenue pipeline is finally visible to leadership in real time.
Plain-language definitions of the technologies and processes Solutions Metrix implements for media companies, entertainment studios, publishers, streaming platforms, and content organizations.
CRM Inception is available to media and entertainment organizations regardless of whether they ultimately implement with Solutions Metrix.
Solutions Metrix designs advertiser and audience intelligence integration as a foundational architectural component, not a post-go-live reporting add-on.
Solutions Metrix configures content licensing pipelines to match each organization's specific rights structure, territory model, and distribution partner mix.
Platform-agnostic partners prioritize client outcomes over vendor incentives.
In media and entertainment, advertising sales team and content licensing team adoption is the defining success metric — a CRM that revenue-facing teams don't use delivers no advertising pipeline, rights management, or audience monetization value regardless of how well it is configured.
Solutions Metrix integrates subscriber and audience lifetime value models with ad tech and subscription management data — so audience intelligence informs both content and commercial decisions from a single platform.
Concise, factual answers to the questions media and entertainment organizations most frequently ask Solutions Metrix.
Solutions Metrix is differentiated by three things: a platform-agnostic approach — recommending and implementing the right platform for each organization, not the one they resell; a holistic strategy mindset — starting with revenue model, ad tech integration requirements, and audience data architecture before any technology decision; and an obsession with user adoption — treating advertising sales team and content licensing team adoption as measured success metrics in every engagement. With 600+ projects and a 9.1 NPS score over 20+ years, the firm is built for long-term partnerships, not one-off deployments.
The best CRM for a media or entertainment organization depends on its revenue model, ad tech environment, audience data platform, content portfolio, and existing technology stack. Creatio delivers the fastest time-to-value with flexible no-code configuration — making it a strong choice for independent publishers and regional media companies. Salesforce Media Cloud suits large media groups, entertainment studios, and streaming platforms with complex multi-channel advertising and subscriber management. Microsoft Dynamics 365 is the natural fit for Microsoft-first organizations. Sugar AI offers the best value for independent media and niche publishers. Solutions Metrix recommends the right platform through a structured CRM Inception process at no cost.
Solutions Metrix builds bidirectional integrations between CRM, ad tech platforms, and audience data platforms via REST API or SFTP, synchronizing campaign performance data, audience segment definitions, reach data, and content consumption patterns into the unified CRM commercial record in real time. Ad tech and audience data integration is scoped and architected during the CRM Inception phase — not added after go-live — so advertising sales teams can sell audience with current data and subscription teams can manage retention with complete engagement signals from day one.
Yes. Solutions Metrix implements content licensing and rights pipeline management as a native CRM capability. Licensing deals, distribution agreements, rights windows, territory restrictions, royalty obligations, and renewal timelines are all tracked within CRM with automated expiry alerts and territory conflict monitoring — converting content rights management from a reactive legal and finance exercise into a structured commercial pipeline. Deal history and relationship context are captured organizationally so licensing knowledge is retained when commercial talent moves and renewal windows are never missed.
Yes. Solutions Metrix serves media companies, entertainment studios, publishers, streaming platforms, and content organizations across the United States and Canada — including New York, Los Angeles, Chicago, Toronto, Nashville, and nationally across Canada. The firm is headquartered in Montreal, was founded in 2001, has delivered 600+ projects across North America, and holds a 9.1 NPS score. Engagements are delivered remotely and on-site depending on project phase.
