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Isabel Rios

What a CRM Won’t Do (And Why That’s a Good Thing)

22 December 2025

CRM projects rarely fail because of the platform. They fail because foundational questions about strategy, alignment, processes, and
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The Real Reason CRM Projects Fail? You Didn’t Ask This First.

22 December 2025

CRM projects rarely fail because of the platform. They fail because foundational questions about strategy, alignment, processes, and
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Your CRM Might Be Your Biggest Competitor

26 November 2025

A research study from the University of Johannesburg, CRM Systems and their Impact on SMEs Performance: A Systematic

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DIY CRM? Why Most Transformations Fail Before They Begin

26 November 2025

For many financial institutions, a CRM feels like the next logical step in digital transformation. The board

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Why 80% of CRM Value Lives Outside the CRM

26 November 2025

Most institutions don’t fail at CRM implementation because of the technology. They fail because they never looked

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