AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Keep a Close Eye on Your Leads with a CRM​

February 24, 2025

In this increasingly competitive economic environment, your daily priority is to generate enough leads and to convert them

How to Keep Your Sales Representatives Efficient?

February 24, 2025

You have decided to provide a Customer Relation Management tool to your sales team, but you are scared

Marketing and Sales: How to Be Better Together

February 24, 2025

Work together for better results​

CRM Solutions for Credit Unions: 6 Strategies to Boost ROI and Expand Membership Now

February 24, 2025

Discover CRM for credit unions. Adopt key strategies to improve member experience with personalized marketing, and boost ROI

How to use social media to increase your customer’s satisfaction

February 24, 2025

Nowadays, the entrepreneur that created its start-up can use a major asset: to be known quickly and widely

Lead Generation — 5 Errors to be Avoided

February 24, 2025

Find the right CRM platform to do lead generation. As the manager of sales and business development, the

Do you miss solution explorer?​

February 24, 2025

Make sure to use PowerApps with Microsoft Dynamics CRM

Five Revenue Building Habits to Teach Your Sales Team

February 24, 2025

Odds are that your sales team is a rich amalgam of different types of personalities, backgrounds, and experiences.

Guide to Top‑of‑the‑Market Marketing Automation Platforms

February 24, 2025

Here is our guide to help you choose your Marketing Automation platform.​

How to increase your retention rate and decrease your support expenses?​

February 24, 2025

Whatever your business is, your priority is to find new ways to increase your turnover. But many companies