AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

CRM – An Indispensable Tool for the Sustainability of Your Organization​

February 24, 2025

CRM is a set of systems for optimizing and maintaining relationships between a company and their customers, which

CRM Strategy: Do you know your customers well?

February 24, 2025

You are already used to consolidate your database by adding listings of contacts. But in order to be

Where Are Professional Services Headed?

February 24, 2025

Considering firms are increasingly using Artificial intelligence and machine learning for their projects, they are being applied more

CRM Tools: How to Evaluate the ROI of a Good CRM​

February 23, 2025

CRM is a useful tool in improving the relationship between the company and its clients. Most of the

Turning Your Website into a Lead Generation Machine

February 23, 2025

Today’s buyers have the power to find and discover products at their convenience and direct their own paths

Pharma Persona Challenges

February 23, 2025

The pharmaceutical landscape has changed. As a result, sales reps’ roles evolve because of provider consolidation, an increasingly

Unleashing the Power of GPT4: Microsoft Dynamics Copilot Revolutionizes Business Operations

February 23, 2025

Microsoft has successfully implemented GPT capabilities across platforms, allowing users of various services, from Office to ERP systems,

5 Good Reasons to Invest in a CRM System​

February 23, 2025

At a glance: Centralization of your data for a global vision Improved productivity Improved prioritizing Better alignment of

Best Practices for Insurance Providers​

February 22, 2025

At a glance: Have you factored? Delivering reassuring insurance services Leveraging your existing systems with Creatio’s intuitive and

CRM and NFT in Retail: Changing the Game

February 22, 2025

Learn about the powerful combination of NFTs and CRMs in the retail industry