AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Why Creatio is Ideal for Insurance Brokers​

February 20, 2025

At a glance: Bringing the pieces together Interconnectivity delivers results What about a comprehensive business platform for insurance

6 Key Benefits of a CRM for Manufacturing Companies

February 20, 2025

Businesses in every sector are flourishing post-pandemic with a custom-configured CRM for manufacturing.​

What Is Marketing Automation and How Does It Work?

February 20, 2025

Check out the details about some specific benefits associated with marketing automation here.​

Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect​

February 20, 2025

Learn more about the top CRM trends in 2024 and get the most out of your CRM solution

Looking to Scale Your Business? Here are 3 Best CRM Practices You Need To Know!

February 20, 2025

Looking to improve ROI of your CRM? Discover how to optimize CRM system with cross-company integration, mobile and

Why Marketing Automation is Important​

February 19, 2025

Automation is taking over many types of tools, from household appliance and energy consumption to cars. Marketing is

CRM Dashboard – The Best Friend of Sales Teams

February 19, 2025

The dashboard is an important customer relationship management (CRM) system feature. Learn how it helps sales teams get

What is the Best CRM Platform For Your Business?​

February 18, 2025

A CRM software is vital to your company, but which one should you choose?​

The 7 golden rules of a successful CRM project

February 17, 2025

In order to increase your chances of success during your project, you better start thinking about how to

Why Do Credit Union Members Leave for Banks?

February 17, 2025

Learn why members leave credit unions for banks and reverse the trend today. Optimize your credit union strategy