AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Importance of Customer Relationship Management for Banking

14 June 2025

CRM has the power to transform the banking sector's customer journey, providing seamless experiences and driving digital innovation.

CRM Solutions: Our Comparative Guide​

13 June 2025

Why is a CRM vital for your customer relationship management?​

How CIOs Shape Customer Experience (CX)

12 June 2025

CIOs have been laying the foundation for digital transformation for years, and now they need to lean in

How to Make CRM Match Your Business Perfectly

11 June 2025

We have compiled five best practices to achieve CRM excellence and improve adoption.​

CRM & GDPR: What the “GDPR” Means for Canadian Businesses

10 June 2025

Make sure you don’t lose contact with mass email The General Data Protection Regulation is a control measure

Top Innovative Manufacturing Solutions in 2025

9 June 2025

Explore cutting-edge manufacturing technologies in 2024: automation, AI, and 3D printing, transforming efficiency and sustainability.

Banking Automation Tools Digitalizing Sales & Marketing

8 June 2025

Learn how banking automation tools revolutionizes sales & marketing efforts for financial institutions. Discover the key features and

Social Listening: a New Way of Listening to Your Clients and Improving Your Retention and Satisfaction Rate

7 June 2025

In the age of social medias, of users generated content and digital footsteps, social listening became crucial.

Riding the Wind of Change from a Customer Relationship Management Standpoint

6 June 2025

The global pandemic is precipitating changes in how we work, do business, and deliver goods and services. The

Dominating the pharma industry with a powerful CRM solution​

15 July 2024

At a glance: Plan and achieve strategic goals Securely manage complex customers Improve the impact of customer events