AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Riding the Wind of Change from a Customer Relationship Management Standpoint

August 2, 2024

The global pandemic is precipitating changes in how we work, do business, and deliver goods and services. The

Dominating the pharma industry with a powerful CRM solution​

July 15, 2024

At a glance: Plan and achieve strategic goals Securely manage complex customers Improve the impact of customer events

Overcoming CRM Challenges: Avoid Common Mistakes To Maximize Your CRM Potential

July 14, 2024

Maximize your CRM potential by avoiding these common mistakes. Learn how to overcome CRM challenges and stay ahead

The Landing Page – A Powerful Tool to Convert Leads

July 13, 2024

The purpose of this article is to explain you the principle and the impact of including the landing

Top Digital Transformation Considerations for a Successful Implementation

July 10, 2024

Here’s a compilation of the top digital transformation considerations you need to have to get the maximum potential

6 Tips on Choosing CRM Solutions for Pharmaceutical Companies​

July 9, 2024

Finding the right CRM software for your business requires knowing your options. Here are tips on choosing CRM

Marketing – A New Way To Engage With Doctors And Patients

July 6, 2024

In this article, we will look at easier ways for people to engage with doctors.​

7 Ways Microsoft Power Platform Can Solve Manufacturing Industry Challenges​

July 6, 2024

In an era of data-driven decisions and empowerment, Microsoft Power Platform is here to change the manufacturing landscape

Evolving Customer Expectations: The Driving Force of CX Digital Transformation​

June 15, 2024

Understand upcoming customer expectations and learn how emerging technologies are shaping the new Customer Experience approach

Data Management Applications for Pharma​

June 11, 2024

No-code solutions have notably risen to help companies efficiently collect, manage, analyze, and process data to keep the