AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Fast forward into the future of marketing

June 8, 2024

Explore how CRM and marketing automation are reshaping strategies, integrating sales and marketing efforts, and paving the way

How can uncertainty lead to better business in the future?​

June 5, 2024

It used to be so simple: a territory, a brand-new box of business cards, and a handshake. Salespeople

Solutions Metrix Partners With Arkatechture

April 24, 2024

Solutions Metrix and Arkatechture are partnering up to empower credit unions with a comprehensive approach to data analytics,

Solutions Metrix and Rain Local are partnering to present credit unions with a unified approach to customer relationship management and marketing 

April 22, 2024

Solutions Metrix and Rain Local have teamed up to offer credit unions a seamless integration of customer relationship

Two Integration Solutions from Solutions Metrix, Creatio’s Partner, for Financial Institutions

November 10, 2023

In the next few months, Creatio Marketplace will feature two extensive solutions designed to provide outstanding experiences in

Demystifying Digital Transformation for Museums and Cultural Venues

May 11, 2022

A customer relationship management (CRM) system can help you streamline many aspects of running your venue.​