Lead generation | Solutions Metrix
MARKETING AUTOMATION - Lead generation

Lead generation

MARKETING AUTOMATION

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Content creation

Content is by far the best inbound marketing strategy. By providing free resources to your audience, you build your brand notoriety and help inform your audience about your products. It is also the best way to attract hot potential customers into your website, and to make sure you get referenced by search engines. Content is often the first interaction a customer has with a company.

At Solutions Metrix, we can help you build a content strategy, or even help you create content such as:

  • Website content
  • Blogs
  • eBooks
  • Success stories
  • Testimonials
  • Social posts

Lead acquisition

Building a successful lead acquisition strategy is most companies main objectives. With the help of Solutions Metrix and the right Marketing Platform, you can build a multichannel lead acquisition strategy based on your reality. We help you create direct and indirect marketing campaigns, lead scoring, lead nurturing campaigns, and many more initiatives to enhance your marketing strategy.

In this phase, we will determine your:

  • Lead objectives
  • Lead acquisition calendar
  • Lead cycle
  • Sales enablement
  • Conversion rate

Events and webinars

Solutions Metrix can help you create strategy for your lead generation activities such as events and webinars. With the help of the Marketing Platform, you can manage and maximize the output from every step of the project. This allows you, among other things, to keep a track of your budget, and calculate the ROI of your initiatives.

On the promotional side, using an automation template for your events will help grow your registrations and attendance rate, and will save you a lot of time and effort.