AUTHOR

Sébastien Forget

Sébastien Forget is the President, Founder, and Owner of Solutions Metrix. He started his professional path as a Chief Information Officer at eFundraising after graduating from École Polytechnique De Montréal in 2000.

In 2007, driven by an entrepreneurial spirit and a deep desire to make a difference, Sébastien founded Solutions Metrix, a company specializing in Customer Relationship Management (CRM). Today, Solutions Metrix has proudly delivered over 400 successful CRM projects, emerging as a leader in technology advisory and implementation services for Credit Unions, while partnering with Fortune 500 companies like Colgate. 

I’ve always been passionate about bridging gaps and using writing to share my ideas. My journey began in high school when I wrote for the student journal, and over the years, my love for reading and learning from articulate authors has shaped my style. Although I never studied literature formally, my experience as an entrepreneur has taught me to communicate effectively and continuously refine my craft. 

Technology is my primary area of interest, particularly Customer Relationship Management (CRM). I also enjoy discussing news, politics, and macroeconomics with friends. These interests influence my writing, often inspired by books I’ve read or conversations with senior executives. I’m particularly drawn to modern anthropology and macroeconomic themes, which add depth to my work. 

As someone whose first language is French, learning a second language has helped me develop a multifaceted perspective. My openness and honesty as a person allow me to write transparently, and I believe readers can sense this authenticity. Traveling the world and participating in tradeshows have also broadened my perspective, often providing the inspiration for my blog posts. 

My writing process is simple but effective: I write, sleep on it, and then fine-tune the text. Feedback from customers and insights gained at tradeshows often spark new ideas for my work. Currently, I’m focusing on creating a series of blog posts and podcasts to support credit unions in their modernization and digital transformation journeys. 

Through my writing, I hope to make readers think, shed light on their blind spots, and inspire them to approach challenges with fresh perspectives. My advice? Never stop reading physical books and always have a great marketing team to back you up. 

Events

Conferences, Podcasts & Interviews

Most Recent Resources

By:

Sébastien Forget

Transportation optimization with emerging technology​

February 22, 2025

Transportation optimization is driven by fast-paced business digitalization, improving efficiency and allowing transportation management solutions to connect big

Tech Trends in The Retail Industry​

February 22, 2025

Learn more about how these technologies change CRM in retail and what it means for your business.​

CRM Tools: Differences Between CRM and Marketing Automation

February 22, 2025

In this article we will clarify the nature and the utility of CRM and marketing automation in order

Why Not Using A CRM Is Costing You Money (Don’t Be These 8 Companies!)

February 22, 2025

Whatever your business is, your priority is to find new ways to increase your turnover. But many companies

How to set up the Auto Complete field control feature in Dynamics CE​

February 21, 2025

Previously if we want to standardize the data input for some of the OOTB fields such as Country,

CRM Software: How to increase your clients’ fidelity

February 21, 2025

Effective strategies to build client loyalty using CRM software. Learn how customer relationship management creates lasting loyalty and

What Is Customer Segmentation: Examples, Models, and Tools

February 21, 2025

Categorizing clients into distinct groups based on various criteria leads to more tailored offers and communication strategies. CRM

Six Strategies to Masterful Marketing​

February 21, 2025

Bring you business to the next level with masterful marketing strategies

Data-driven customer experience utilizing the latest CRM trends

February 21, 2025

Provide data-driven CX with CRM customer experience tools to make a personalized experience​

Realities & Trends in the Pharmaceutical Industry

February 21, 2025

Consumers are now more interested in telehealth, and providers are also more focused on providing remote healthcare. Moreover,