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CRM Strategies

Marketing Automation

Category: Articles

Articles

20 Years of CRM Implementation: Lessons from a Founder

December 22, 2025

After 20 years leading CRM implementations, one lesson stands above the rest: technology evolves quickly, but success depends

Articles

AI Won’t Take Your Job… But It Will Gladly Take Your Busywork

December 22, 2025

AI isn’t here to replace your people—it’s here to remove the busywork holding them back. Learn how AI-powered

Articles

What a CRM Won’t Do (And Why That’s a Good Thing)

December 22, 2025

CRM projects rarely fail because of the platform. They fail because foundational questions about strategy, alignment, processes, and

Articles

The Real Reason CRM Projects Fail? You Didn’t Ask This First.

December 22, 2025

CRM projects rarely fail because of the platform. They fail because foundational questions about strategy, alignment, processes, and

Articles

Your CRM Might Be Your Biggest Competitor

November 26, 2025

A research study from the University of Johannesburg, CRM Systems and their Impact on SMEs Performance: A Systematic

Articles

DIY CRM? Why Most Transformations Fail Before They Begin

November 26, 2025

For many financial institutions, a CRM feels like the next logical step in digital transformation. The board

Articles

Why 80% of CRM Value Lives Outside the CRM

November 26, 2025

Most institutions don’t fail at CRM implementation because of the technology. They fail because they never looked

Articles

Keep a Close Eye on Your Leads with a CRM

July 25, 2025

In this increasingly competitive economic environment, your daily priority is to generate enough leads and to convert them

Articles

How to Keep Your Sales Representatives Efficient?

July 24, 2025

You have decided to provide a Customer Relation Management tool to your sales team, but you are scared

Articles

Marketing and Sales: How to Be Better Together

July 23, 2025

Work together for better results

Category: Articles

20 Years of CRM Implementation: Lessons from a Founder

AI Won’t Take Your Job… But It Will Gladly Take Your Busywork

What a CRM Won’t Do (And Why That’s a Good Thing)

The Real Reason CRM Projects Fail? You Didn’t Ask This First.

Your CRM Might Be Your Biggest Competitor

DIY CRM? Why Most Transformations Fail Before They Begin

Why 80% of CRM Value Lives Outside the CRM

Keep a Close Eye on Your Leads with a CRM​

How to Keep Your Sales Representatives Efficient?

Marketing and Sales: How to Be Better Together

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Keep a Close Eye on Your Leads with a CRM