CRM helps you monitor data and bridge the gap from where you are to where you want to be in terms of business capabilities. This allows you to do what you already do, but better. If you sell insurance, you will develop better insurance packages.
More and more, CRM platforms are putting in place easy to build functions that require no or really low coding. Leading platforms are leveraging low-code or no-code approaches, thus reducing the need for developers.
There is no doubt that CRM can make a huge difference to your business. Lead nurturing is what drives customer service, and it focuses on building long-term business relationships with your clients long before or after your sales team interacts with them.